Vafels, the premier plant-based waffle brand, proudly announces the launch of the first-ever gluten-free and vegan-friendly version of the classic stroopwafel. This long-awaited innovation meets the demand of consumers seeking a delicious, 100% plant-based and gluten-free take on the classic Dutch treat.
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“As the premier plant-based waffle brand, Vafels always aims to be a leader in bringing innovative waffle products to market,” said Will Dugan, founder and CEO of Vafels.”We came to market early with a plant-based version of the 18th-century Liège wafel, and couldn't be happier to add gluten-free and vegan-friendly Stroopvafels to our list of 'firsts.' We stand by our commitment to creating products that never compromise on taste, texture, or digestibility-so more people can enjoy alternatives to uninspiring energy bars, without the tummy aches.”
Stroopwafels, traditionally made with butter, eggs, and wheat flour, have long been off-limits to those with dietary preferences. Vafels has changed that by crafting the 'Stroopvafel,' preserving the rich, caramel-like filling and crisp, chewy texture, without gluten or animal-based ingredients.
The new Gluten-Free and Vegan Stroopvafels are available now in best-selling flavors Caramel and Maple, with more varieties in development. Each Stroopvafel features a soft caramel filling sandwiched between two crisp, gluten-free waffle cookies.
Beyond its plant-based focus, Vafels believes food should inspire movement. Every Vafels product is intentionally crafted to provide lasting energy and digestive comfort-ideal for athletes, adventurers, and anyone on the go.
This launch reinforces Vafels' mission to make plant-based, better-for-you treats more accessible to health-conscious consumers with active lifestyles. With the vegan food market in the CPG industry growing at a compound annual growth rate (CAGR) of approximately 10%, Vafels continues to elevate the standard for indulgence without compromise.
The name “Vafels” carries a two-fold inspiration: a nod to the Dutch pronunciation of “waffles” and a subtle reference to the brand's vegan-friendly mission through the prominent “V.”
Find Vafels products online atwww.vafels.com and through select retailers nationwide.
PUT A VAFEL IN YOUR POCKET.
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SOURCE Vafels
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