Top U.S. PR Agency Tapped to Elevate Leading Palestinian Olive Oil Brand Through High Impact PR Strategy
BPM-PR Firm, a top-tier public relations agency known for delivering high-impact campaigns for standout brands, proudly welcomesCanaan Palestineto its elite client roster. With headquarters in New York City and team members nationwide, BPM-PR Firm is renowned for generating powerful earned media, strategic brand storytelling, and delivering measurable results. The Public Relations Firm has been retained to execute a dynamic, multi-channel PR campaign designed to amplify Canaan Palestine's powerful legacy and support its next phase of growth. The initiative will spotlight the brand's products, cultural heritage, ethical mission, and market momentum, positioning it for category leadership and sustained visibility in both consumer and trade spaces. Founded by Palestinian-American anthropologist and food systems visionary Dr. Nasser Abufarha, Canaan Palestine is the leading exporter of olive oil out of Palestine. It offers a range of fine olive oils praised by renowned chefs, along with specialty preserves, heritage grains, and spices that give a taste of authentic Palestinian cuisine.
“We're absolutely thrilled to welcome Canaan Palestine to our client roster at BPM-PR Firm. This isn't just a product line, it's a full-sensory experience rooted in centuries of tradition, craftsmanship, and purpose. From their award-winning olive oils to a consciously curated range of flavor-rich offerings that belong in every discerning kitchen, Canaan delivers excellence at the highest level. Their unwavering commitment to ethical farming, sustainability, and community empowerment is the kind of story the world deserves to hear, and we're honored to be the agency bringing it to life,” states Monique Tatum, Founder and CEO of BPM-PR Firm.
At its core, Canaan Palestine is more than a food brand. It's a bridge between ancient agricultural wisdom and modern sustainability, offering consumers a way to support fair trade, ecological balance, and cultural continuity with every purchase. The 20-year-old brand is a movement grounded in sustainable farming, cultural preservation, and economic empowerment. Through direct partnerships with farmer cooperatives, Canaan supports community-led agriculture that nurtures healthy soil, wild biodiversity, and local livelihoods, delivering foods that carry the stories of land, heritage, and people. Every Canaan Palestine product tells a story of sustainability, resilience, and heritage. The company organizes over 2,000 artisan family farms across 52 villages to produce Regenerative Organic Certified®, Fair Trade Certified, and USDA Organic crops utilizing traditional knowledge. Canaan has established an internationally recognized economic model that integrates small-scale farming into modern supply chains, feeding high-end supermarkets and food galleries across the U.S., while offering farmers a route to market and a cultural bridge to the outside world. Canaan products are available at over 600 retailers nationwide, including Erewhon, select Whole Foods locations, and specialty grocers coast to coast.
With over two decades of delivering high-impact public relations services, BPM-PR Firm has become a dominant force in the U.S. PR landscape, building bold brand visibility, shaping industry narratives, and defining legacies. The firm's reach spans well beyond food and beverage to health and wellness, luxury, fashion, beauty, and lifestyle to technology, food and beverage, sports, arts & entertainment, events, corporate communications, crisis management, and expert positioning. Known for crafting headline-making campaigns, BPM-PR Firm leverages strategic storytelling, media domination, and aggressive press outreach for both brands and the executives behind them, consistently securing the kind of earned coverage that drives influence and moves markets. A trusted partner to brandsthat span from emerging disruptors to multi-generational industry leaders, BPM-PR Firm champions those built to last.
Canaan Palestine now joins BPM-PR Firm's distinguished portfolio of brands, past and present, including industry leaders likeArmitron,Patricia Nash Designs,WITHit,Palmstreet,Bellabeat,The Moulin Rouge, Sabon,The Mane Choice, and an array of global brands. Just a few BPM-PR Firm's distinguished awards and accolades includeNewsweek's America's Best PR Agencies 2024 Award,PR Daily's 2024 Top Agencies ListandPR Daily's Grand Prize for Strategy of the Year in the 2023 Content Marketing Awards.
For more information on BPM-PR Firm, media interviews, or to inquire aboutPR servicesemailinfo@bpm-prfirm.com, call 1.877.841.7244, or visithttp://www.bpm-prfirm.com/.
ABOUT BPM-PR FIRMFounded in 2005, BPM-PR Firm (Beautiful Planning Marketing & PR, LLC) is an independently owned and operated PR Firm with over 20 years of experience delivering high-impact campaigns for high-growth brands, Fortune 500 companies, and legacy-driven organizations. Headquartered in NYC and serving clients across the U.S. and globally, the firm is known for building bold brand visibility, shaping industry narratives, and creating awareness that drives real business results. The multi-layered signature media approach blends sharp ideas with tailored strategy, delivering consistent earned media across top-tier national outlets, TV, digital platforms, and podcasts.
Media Contact:Matthew Ambrose1-877-841-7244398040@email4pr.com
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