FINN Doubles Down on Florida Growth as State Becomes HQ Hotspot
FINN Partners, one of the world's leading independent marketing and communications agencies, today announced the promotion of NicoleJanok to Senior Partner from Partner. In her expanded leadership role, Janok will continue to head the Florida office and serve as a senior advisor in the agency's Purpose and Social Impact Practice.
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Under Janok's leadership, the Florida team achieved a record 36% revenue increase from 2023 to 2024. With further growth projected in 2025, the office has expanded to serve leading brands in hospitality, real estate, health, travel, automotive, and the nonprofit sectors. Marquee clients include Babcock Ranch – America's first solar-powered town – Darden Restaurants, Rentyl Resorts, and JM Family Enterprises, one of Florida's largest privately held companies.
“Our Southeast Region is home to some of the nation's most dynamic and diversified economies,” said Beth Courtney, Managing Partner, Southeast Region. “As companies increasingly establish headquarters in Florida and neighboring states, the demand for integrated communications and reputation strategy continues to grow. FINN is well-positioned to meet that demand.”
Florida has emerged as a strategic business destination, with more than 20 Fortune 500 companies and hundreds of private enterprises now based in the state. Sectors such as technology, finance, health, logistics, real estate, and tourism are experiencing significant expansion. In recent years, major corporate relocations to Florida from states like New York and California have been attracted by the supportive business environment, skilled workforce, and financial incentives.
The Fort Lauderdale-based FINN office includes more than 20 professionals statewide and leverages skill and service excellence across the FINN Southeast operations in Atlanta, Fort Lauderdale and Nashville. In addition to regional leadership, Janok provides senior counsel to national and international clients in health, sustainability, nonprofit, and technology through the FINN Purpose and Social Impact Practice.
“A Florida native, Nicole's leadership is hands-on, drawing on her knowledge of industry sectors, the state's dynamic economy, and the interwoven and evolving demographics,” said Amy Terpeluk, managing partner and Purpose and Social Impact Practice Lead. “Nicole understands Florida's evolving markets and has a passion for impact-driven storytelling. She's a key part of FINN's future-locally and globally.”
Janok added, “I'm honored to step into the role of Senior Partner and incredibly grateful for the opportunity to work alongside such a collaborative team and outstanding clients. This promotion reflects our team's collective energy, strategic vision, and passion for purpose. I look forward to building on our momentum and helping our clients thrive.”
A senior strategic communications leader with 23 years of experience growing national and global consumer brands, Janok has held executive roles at several top Southeast agencies before joining FINN. At Sharp Think, she served as Senior Vice President and Regional Director, responsible for launching the agency's first regional office in Florida. Before that, Janok was Vice President at MSLGROUP in Atlanta, Georgia. She launched her career as a Reporter at The Palm Beach Post. and earned a Bachelor of Science in Journalism from the University of Florida.
About FINN Partners
Founded in 2011 on the core principles of innovation and collaborative partnership, FINN Partners has grown from about $24 million in fees to almost $200 million in fees during the past 13 years, becoming one of the fastest-growing independent public relations agencies in the world. Recognized as one of Fast Company's 2024 Most Innovative Companies, PRovoke Media's 2024 Best Agency to Work For and 2022 Agency of the Year, the full-service marketing and communications company's record-setting pace results from organic growth and integrating new companies and new people into the FINN world through a common philosophy. With more than 1,300 professionals across 36 offices, FINN provides clients with global access and capabilities in the Americas, Europe, and Asia. In addition, FINN provides its clients with access to top-tier agencies worldwide through its membership in the global network PROI.
Headquartered in New York, FINN has offices in: Abu Dhabi, Atlanta, Bangalore, Bangkok, Beijing, Boston, Chicago, Delhi, Denver, Detroit, Dublin, Fort Lauderdale, Frankfurt, Hong Kong, Honolulu, Jerusalem, Kuala Lumpur, London, Los Angeles, Madison, Wisc., Manila, Mumbai, Munich, Nashville, Orange County, Paris, Portland, San Diego, San Francisco, Seattle, Singapore, Vancouver, Washington D.C. and Yangon. Find us at finnpartners.com and follow us on X and Instagram at @finnpartners.
Contact: Celia Jones FINN Partners, Global Chief Marketing Officer celia.jones@finnpartners.com773.885.9781
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SOURCE FINN Partners
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