Sticker Ventures brings dedicated firm-wide focus, deep sector experience, and global networks to early stage, Israeli consumer startups
Sticker Ventures, a new early-stage venture capital firm focused on Israeli-founded consumer startups, announced today the first close of its $50 million debut fund. Founded by Daniel Cohen and Oren Charnoff, Sticker backs Israeli entrepreneurs building in categories such as consumer apps, marketplaces, AI-driven services, and ecommerce brands.
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The fund invests in early rounds and works closely with founders to scale product, brand, and growth by bringing capital, go-to-market expertise, and strategic support from its LP base of consumer investors and entrepreneurs.
Daniel Cohen, a longtime VC formerly General Partner at Viola Ventures and Gemini Israel Ventures, has backed companies such as Lightricks, Minute Media, Outbrain, and VGames over the past 25 years.Oren Charnoff is a post-exit-founder (exited Fondue to Postscript), angel investor, and former investor at Hanaco Ventures. The duo co-founded Sticker Ventures to fill a gap in the Israeli market: dedicated support for Israeli consumer startups from day one.
“It's finally consumer's moment in Israel,” said Daniel Cohen, General Partner of Sticker Ventures. “Roughly 20% of Israeli startups are building for consumers, yet only a small share of venture capital is going their way. The wave of recent exits – Oddity, eToro, Superplay, Resident – signals massive momentum. We built our fund to be the go-to VC for Israeli B2C founders.”
Sticker's LP base includes a mix of successful entrepreneurs, general partners at top-tier VC firms in the US and Israel, family offices, and a number of VC funds directly investing. The team includes Ophere Evan as an Analyst and Gil Eyal as its first Venture Partner, based in NY.
Eli Barkat, co-founder of BRM Group and a Sticker LP, added: “We have learned through our own B2C experience (eToro, Moovit) that there is an Israeli Consumer VC gap in the market. As we have a longstanding relationship with Danny and Oren, we are confident that Sticker will quickly become the go-to VC for all Israeli consumer founders”
“Consumer founders want partners who live and breathe consumer,” said Ran Reske, co-founder at Resident, co-founder at Inner Balance, and a Sticker LP. “Sticker is purpose-built for this market. Founders know the difference.”
Oren Charnoff, General Partner of Sticker Ventures shared: “There's a lot to be excited about – AI is changing the game for consumer products, Gen Z is setting new expectations, and ecommerce is winning in a big way when it's built on strong fundamentals – That's what we're backing.”
About Sticker VenturesSticker Ventures is an early-stage venture capital firm investing in Israeli-founded consumer startups. Based in Tel-Aviv, the firm was founded in 2025 by Daniel Cohen and Oren Charnoff. Learn more atSticker.vc.
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SOURCE Sticker Ventures
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