Record-breaking sale of SX Series Pianos marks largest institutional acquisition in Yamaha history
Yamaha has announced a landmark partnership with the Peabody Institute at Johns Hopkins University, the oldest conservatory in America. This collaboration includes a record-breaking institutional sale of the Yamaha SX Series Pianos- the largest acquisition of premium pianos in the company's history.
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The Peabody Institute, renowned for its leadership in music education, selected the SX Series for its exceptional quality and craftsmanship. The partnership underscores the commitment Yamaha has to supporting higher education and fostering the next generation of musicians. This acquisition was facilitated by Authorized Yamaha Dealer Downtown Piano Works, recently named 2024 Institutional Dealer of the Year.
“We are thrilled to partner with the Peabody Institute by providing more than 16 of our SX Series Pianos, which offer unparalleled sound and durability,” said Amy Sorter, director of higher education solutions at Yamaha. “This sale is a testament to the quality and reliability of our instruments, and we look forward to supporting Peabody's mission of excellence in music education.”
“We're proud to upgrade our inventory with these new pianos,” noted Andrew Kipe, assistant dean of performance activities at the Peabody Institute. “In practice rooms and studios across campus, it's important that we provide our student-artists with pianos of the same quality they'll encounter in performances around the world. This donor-supported investment helps us achieve that goal and elevate the student experience.”
Yamaha has also made significant sales to other prestigious institutions, including UCLA, The Juilliard School, and Berklee College of Music. These sales demonstrate the growing preference for Yamaha pianos in higher education, providing a viable alternative to other well-known brands.
Peabody received its first shipment of Yamaha pianos in April, with full delivery expected by early fall.
To learn more about Higher Education Solutions and their services, please visit HERE.
Contact:Diana MoeckYamahaPublic Relationsdmoeck@yamaha.com
ABOUT YAMAHAYamaha Corporation of America is the largest subsidiary of Yamaha Corporation, the world-leading music and sound company based in Hamamatsu, Japan. The Yamaha team is committed to helping everyone progress, express and connect through music and sound. We offer innovative, finely crafted, award-winning products for your entire musical journey including pianos, brass instruments, woodwinds, strings, electronic keyboards, guitars, drums, professional and home audio equipment.
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