Over Half of Parents Say “No” More Often in the Summer-GoodPop is Teaming up with Gopuff to Make Saying “Yes” Easy with Free Pops, Playful Giveaways, and Joy-Filled Events
Today, GoodPop – a leading better-for-you frozen treat brand – is making it easier for parents to say “yes” with the launch of its Summer of YES campaign. Being a mindful, well-informed parent in 2025 often means saying “no”. In fact, according to a GoodPop-led study of 200 parents, 94% of parents say “no” daily, and more than half (53%) say it five or more times a day. What's more, 60% say “no” even more during summer break when school is out. As a much-needed source of positivity, GoodPop is giving parents joyful ways to maximize their “yesses” this summer, without compromising on ingredients or values.
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To kick off summer, starting the day after Memorial Day,GoodPop is partnering with Gopuff to make it easy to say “yes” to a treat both kids and parents can enjoy. From May 27th to May 31st, families in select cities nationwide can receive a free box of GoodPop delivered by Gopuff in minutes by visiting summerofyes.goodpop.com, a delicious, feel-good way to start the season on an optimistic note. By saying “no” to artificial ingredients, dyes, and sweeteners, GoodPop helps parents become the heroes they deserve to be, with treats that brighten any day.
GoodPop has partnered with forward-thinking production company Crybaby Kingdom to bring the Summer of YES to life through a clever and comedic campaign video. The spot centers on a fictional support group-a circle of well-meaning parents worn down by the daily grind of saying “no” to their kids' endless (and often outrageous) requests. With a little help from GoodPop's clean-label treats, the group aligns on a healthier, happier way to embrace spontaneity and joy.
As an additional extension to the campaign, GoodPop is also launching a limited-time Summer of YES Kit, filled with small but mighty tools that help parents indulge their kids' creative imaginations. The kit empowers parents to say “yes” to playful requests typically met with a “no” – and enjoy the many benefits that come with doing so. Each kit includes Electrolyte Freezer Pops from GoodPop to eat for breakfast, BodyDoodlers from OOLY, natural dye-free sprinkles from Supernatural to add color to meals, instant kid-safe coffee from Kiid Coffee, googly eyes for lighthearted household fun, and a custom “Popsicles for Breakfast” t-shirt. Throughout June, parents can enter to win a kit through giveaways on Goodpop's Instagram (@goodpop).
To bring parents together in GoodPop's home city of Austin, GoodPop is partnering with MOTHER for a Summer of YES event, featuring can't-miss activities for summer fun. The event will take place at Create! Studio on June 14th and reflect the campaign's ethos in real life. From painting on the walls and their bodies to eating frozen pops for breakfast, little ones will relish unique opportunities to play and explore – giving families the chance to embrace the spirit of “yes” with adventure and excitement, no strings attached.
For more information about the Summer of YES, visit summerofyes.goodpop.com. As always, GoodPop is available to enjoy year-round in over 10,000 doors in all 50 states at retailers such as Whole Foods Market, Sprouts, Publix, Kroger, Costco, Walmart, Wegmans and more.
About GoodPopSince 2009, GoodPop has been on a mission to clean up the classic treats we're nostalgic for by offering better-for-you frozen pops and bubbly beverages made of real ingredients with less sugar and nothing artificial. Our delicious and wholesome products are genuinely good, inside and out. From the high-quality ingredients we ethically source to how we take care of our partners and planet, we exist to give back to our communities one treat and good deed at a time.
Press contact: Gabrielle Pedrianigabrielle@isetta.co
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SOURCE GoodPop LLC
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