On Tuesday night, May 20th,Azazie, the leading DTC e-tailer for all things occasionwear, shook up the fashion industry with its most iconic statement yet: the debut of the Azazie Ball, a glittering celebration of fashion and music where guests arrived in striking gowns and eveningwear. Hosted at the legendary Greystone Mansion in Beverly Hills, the event transformed the historic estate into a cinematic dreamscape, complete with a mansion-sized storybook entrance, a vintage carriage, and immersive, fantasy-inspired installations. The event was produced by by Poolside Etiquitteand bar services were provided byPour Choices Bartending.
Azazie isn't just redefining occasionwear-they're staking their claim as the only fashion brand making the annual fashion ball a signature event. In an industry filled with fashion weeks and awards parties, Azazie is owning the Ball-a black tie event space no brand has claimed until now. The enchanted evening brought together a who's who of Hollywood, style icons, and top content creators-all dressed in dramatic Azazie gowns from the brand's new Atelier collection. From luxe satin gowns to dreamy tulle designs, the night's fashion moments were as bold as they were beautiful.
The night's energy peaked with a surprise performance by Normani, who lit up the stage in a one-of-a-kind custom Azazie dress, made specifically for Normani. Her set was the exclamation point on a night that proved Azazie isn't here to follow fashion's rules-they're rewriting them.Celebrities and creators alike embraced the Azazie Black Tie dress code, creating a scroll-stopping lineup both at the breathtaking venue and across social media. Notable attendees included:
Normani(6.9M), Anastasia Karanikolaou (10.3M), Jordyn Jones (9.2M), Gabi Moura (3M), Chloe Sims (1.2M), Liv Walker (1M), Madi Monroe (4M), Mary Bonnet (2M), Romain Bonnet (494K), Ally Lewber (331K), Davina Potratz (306K)
The best part? Everything worn at the Azazie Ball is available now atAzazie.com. Whether you're dressing for a wedding, gala, or your own main-character moment, Azazie has a look that's ready to own the spotlight.
FULL EVENT PHOTO GALLERY: HEREI Credit: Bobby Rachpoot Photography
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Normani Attends The Azazie Ball in Beverly Hills on May 20, 2025.On Normani:Custom Dress designed by Azazie for Normani – Stay tuned for when this becomes available online ;)PHOTO CREDIT: CHAD SALVADOR PHOTOGRAPHYLINK TO HIGH-RES:HERE
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Anastasia Karanikolaou Attends The Azazie Ball in Beverly Hills on May 20, 2025.On Stassie: Azazie Addison Cherry Red Maxi DressPHOTO CREDIT: BOBBY RACHPOOT PHOTOGRAPHYLINK TO HI-RES IMAGES: HERE
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Ally Lewber Attends The Azazie Ball in Beverly Hills on May 20, 2025.On Ally:Azazie Livie Ice Blue Maxi Dress PHOTO CREDIT: BOBBY RACHPOOT PHOTOGRAPHYLINK TO HIGH-RES: HERE
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Mary & Romain Bonnet Attends The Azazie Ball in Beverly Hills on May 20, 2025.On Mary:Azazie Barbie™ x Azazie 2002 PHOTO CREDIT: BOBBY RACHPOOT PHOTOGRAPHYLINK TO HIGH-RES: HERE
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Gabi Moura Attends The Azazie Ball in Beverly Hills on May 20, 2025.On Gabi:Azazie Calabria Honey Bow GownPHOTO CREDIT: BOBBY RACHPOOT PHOTOGRAPHYLINK TO HIGH-RES:HERE
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Chloe Sims Attends The Azazie Ball in Beverly Hills on May 20, 2025.On Chloe:AzazieClaire Cream Satin Gown Maxi Dress PHOTO CREDIT: BOBBY RACHPOOT PHOTOGRAPHYLINK TO HIGH-RES:HERE
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Liv Walker Attends The Azazie Ball in Beverly Hills on May 20, 2025.On Liv:Azazie Kala Peach Maxi Dress PHOTO CREDIT: BOBBY RACHPOOT PHOTOGRAPHYLINK TO HIGH-RES: HERE
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Madi Monroe Attends The Azazie Ball in Beverly Hills on May 20, 2025.On Madi:Azazie 'Debby Black Midi Dress'PHOTO CREDIT: BOBBY RACHPOOT PHOTOGRAPHYLINK TO HIGH-RES: HERE
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Davina Potratz Attends The Azazie Ball in Beverly Hills on May 20, 2025.On Davina:Azazie Livie Ice Blue Maxi Dress PHOTO CREDIT: BOBBY RACHPOOT PHOTOGRAPHYLINK TO HIGH-RES: HERE
About Azazie:
Azazie is the leading DTC e-tailer for bridal gowns, bridesmaid dresses, special occasion wear, and accessories, offering high-quality gowns at affordable prices. Based in the tech capital of Silicon Valley,Azazieis disrupting the traditional bridal industry while garnering high ratings from customers and review sites alike. With 200+ bridal gowns and 400+ bridal party dresses in over 80 colors, Azazieis committed to body-positive fashion, offering all dresses from size 0-30, cut and sewn to order like expensive bespoke designs. Visit the website at www.azazie.com.
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SOURCE AZAZIE
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