PURE KICK, a leading zero-sugar energy and hydration drink mix brand, today introduced Forza FuelEnergy, a limited-edition drink mix created in partnership with Xbox for the 20th anniversary of ForzaMotorsport. To celebrate this major milestone in gaming, the Pure Kick brand is releasing Forza-branded packaging that unlocks one month of Xbox Game Pass Ultimate, valued at $19.99, for new members only, and anchors a summer slate of activations with Family Dollar and IGN Live.
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The anniversary lineup features four Pure Kick drink mix flavors: the new ForzaFuelEnergy, BloodOrangeEnergy, ArcticWaveHydration, and SONICLimeadeHydration, which lets fans bring one of the most iconic SONIC® Drive-In drink flavors with them wherever they go. The partnership brings together PURE KICK, Xbox, Forza Motorsport, and SONIC to offer fans a collaboration that blends taste, performance, and play.
“We know that Forza Motorsport fans want energy and hydration from the opening lap to the final checkpoint,” said Amy Pagels, Senior Vice President of Marketing, The Jel Sert Company. “Partnering with Xbox and Forza Motorsport, we're giving gamers an opportunity tofuel up and refresh while you play. By joining Forza Motorsport's20th anniversary, Pure Kick drink mixes bring portable energy to a community prioritizing speed, focus, and on-the-go hydration.”
Summer-long consumer engagementPureKick will sample at IGNLive in LosAngeles on June7 and 8 and host influencer Forza Fuel Kit unboxings across TikTok, Instagram, and YouTube. Additionally, consumers who purchase Family Dollar's exclusive ArcticWave Hydration can enter a social sweepstakes from 5/1/25 through 8/31/25 for a chance to win Forza Motorsport Premium Edition game codes; no purchase is necessary, and official rules are posted at purekick.com/forza.
To learn more about Forza Motorsport's 20th Anniversary and in-game celebrations, head to https://forza.net/20th-anniversary.
FormulationAt just 10 calories or less per serving,Forza Fuel Energy and Blood Orange Energy drink mixes contain zero sugar and 80 milligrams of caffeine with 100% of the daily value of five essential B vitamins, including B3, B5, B6, B7, and B12.
SONIC Limeade Hydration and Arctic Wave Hydration drink mixes contain seven electrolytes and five calories per stick without caffeine.
Availability and priceForza Fuel Energy, Blood Orange Energy, and SONIC Limeade Hydration drink mixes are available at Amazon, Dollar General, and Dollar Tree. Arctic Wave Hydration drink mix is available exclusively at more than 8,000 Family Dollar locations nationwide. All packs carry a suggested retail price of $1.25 and can also be ordered on the Pure Kick Amazon storefront.
High-resolution product images are available in the electronic press kit HERE
About Pure KickPureKick, a brand of The Jel Sert Company, is a leader in the powdered stick pack drink mix category. It offers zero-calorie hydration and sugar-free energy options built for great taste and everyday performance. The West Chicago-based brand is sold in over 50,000 United States retail locations and online at Amazon and the Singles to Go store. For more information, visit purekick.com or follow @drinkpurekick.
Media ContactJenniePeters, Vice President of Corporate CommunicationsThe Jel Sert CompanyJpeters@jelsert.com|630-479-0287
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SOURCE Jel Sert
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