Former Chief Media Officer with LIV Golf and senior executive with Endeavor, ESPN, and WWE to help drive business development, media rights, and content for ProBox TV
ProBox TV (or the “Company”), the first and only global sports streaming and media company dedicated exclusively to professional boxing, today announced the addition of sports and entertainment industry executive Will Staeger as Senior Business Development and Media Rights Advisor. In this role, through Mr. Staeger's company, Sonoma Sports & Entertainment, he will lead key initiatives to elevate ProBox TV's global distribution, advertising, and sponsorships strategies, while also working with the production team to enhance programming. Mr. Staeger will engage directly with ProBox TV's founder and CEO, Garry Jonas, and provide support as an official Executive Producer and key member of the Company's leadership team.
https://mma.prnewswire.com/media/2675797/ProBox_TV__logo.jpg
A proven leader and respected expert in the sports media world, Mr. Staeger brings a storied career that spans 25-plus years across numerous leading organizations, including LIV Golf, ESPN, WWE, Endeavor, and Dick Clark Productions. His expertise lies in building and scaling content divisions, negotiating groundbreaking media rights deals and spearheading innovation across streaming and broadcast platforms. He has been instrumental in shaping paradigm-shifting organizations like LIV Golf, where he was one of the league's first five employees, and helped lead high performing teams at Endeavor Streaming, IMG Original Content, On Location, ESPN Original Entertainment and the WWE Network. He is currently the founder and President of Sonoma Sports & Entertainment, a content and media rights advisory firm for cutting-edge sports properties. Mr. Staeger is a UCLA alum and a graduate of USC's School of Cinema-Television, bridging the worlds of high-level sports programming and premium content production. His executive producer credits include three Emmy-nominated series and two Oscar-shortlisted documentary films. His influence can be seen in some of the world's most iconic brands including negotiating media rights deals on behalf of the NBA, UFC, NASCAR, UEFA, EFL, Juventus, Manchester City, New York Fashion Week, and The Innocence Project.
“This is a major development for ProBox TV, one that both positions us for accelerated growth and reflects the success of the Company today,” said Mr. Jonas. “Will brings the unique combination of understanding the world of large-scale, Blue-Chip sports properties and how to successfully build new brands in today's complex media landscape. His expertise ranges from content creation and programming to media rights and distribution strategy, all of which are critical to the next chapter of growth at ProBox TV, especially as we make the jump to increased higher level fights and championship events. I am thrilled to have him onboard and look forward to taking ProBox TV to new heights together.”
As part of ProBox TV's leadership team, Mr. Staeger will work closely with Mr. Jonas to strategically position the platform for continued growth, while amplifying the Company's competitive edge in content creation and viewer engagement, particularly at the powerful intersection of sport, culture, and storytelling.
“I've always believed boxing deserves the same gold-standard production and storytelling treatment as any major sport or entertainment property,” said Mr. Staeger. “ProBox TV's commitment to competition and athlete-centered programming is the perfect foundation to build something truly compelling for global boxing fans. Garry's unique vision for the future of boxing will address the problems that have hampered the sport's growth and success for decades, and I am excited to be a part of it.”
This new appointment is part of a broader ProBox TV initiative to expand its footprint, not only in elite matchups, but also through innovative programming in the ProBox TV platform, as well as Boxing Scene, the #1 news website covering boxing, which the Company acquired from Paramount Global last year.
For more information about ProBox TV, please visit www.ProBoxTV.com.
ABOUT PROBOX TVProBox TV is the world's Boxing Channel. Founded in 2022, ProBox TV is the first and only global sports streaming and media company dedicated exclusively to professional boxing. Through its vertically integrated promotional arm, in-house production studios, and versatile distribution platform, ProBox TV provides boxing fans with the sport's premiere schedule of contender-level live events and daily/weekly long-form studio content, including talk and debate shows, podcasts, etc. In 2024, ProBox TV acquired www.BoxingScene.com, the #1 news website covering boxing, from Paramount Global, which continues to provide the best daily/weekly editorial coverage of the sport through both platforms. Serving millions of fans globally, ProBox TV is available for free through numerous platforms and media partners, including the ProBox TV app (featured in all major app stores) and website, Amazon, Fubo TV, LG, Plex, Roku, Samsung, Tubi, Vizio, YouTube, and more. For more information, please visitwww.ProBoxTV.com.
CONTACT: Gaffney Bennett PRProBoxTV@gbpr.com
https://c212.net/c/img/favicon.png?sn=NE75585&sd=2025-04-29
View original content to download multimedia:https://www.prnewswire.com/news-releases/probox-tv-welcomes-prominent-sports-media-executive-will-staeger-as-a-senior-advisor-and-executive-producer-302441371.html
SOURCE ProBox TV
https://rt.newswire.ca/rt.gif?NewsItemId=NE75585&Transmission_Id=202504291000PR_NEWS_USPR_____NE75585&DateId=20250429