The Feature Creates a New Avenue for Users Hesitant to Strike Up a Conversation, Helping Them Build Deeper, More Meaningful Connections
Azar, the one-to-one video chat platform connecting millions worldwide, has launched Azar Lounge in the U.S., an in-app feature designed to help users seamlessly explore, discover, and connect with new people across the globe. This virtual space gives users the freedom to connect at their own pace, opening up new opportunities for more personalized and engaging conversations.
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Since its official launch in the U.S., Azar has found that U.S. users prefer the ability to browse potential matches before initiating video chats. To meet this need and enhance the user experience, Azar is introducing Azar Lounge to the U.S. market-a feature that has already gained significant popularity in other regions such as the UK and Australia. This feature enables users to explore and interact with less pressure, allowing users to ease into conversations more organically.
“As we continue to tailor Azar for the U.S. market, introducing Azar Lounge was a natural step. It creates a more welcoming and engaging space for our users, especially for people who have never used video chatting platforms before,” said Linda Kim, CEO of Hyperconnect. “This feature has been incredibly popular in other regions, as we're not just connecting individuals, we're fostering a true sense of community where people can form meaningful relationships, share cultures, and engage in authentic conversations.”
How Azar Lounge Works
Users aged 18 and over can accessAzar Lounge through the “Lounge” tab in the app, where they can view up to 26 profiles at a time and discover more than 120 profiles within each 12-hour period. The feature allows users to 'follow' other users to stay updated on their activity and enable ongoing conversation, fostering a more dynamic and engaging social experience beyond simply viewing profiles.
— Profile Cards: Users can view various profiles that feature the user's nickname (set by the users), age, country, language, and tags such as “Online Recently” to help find users who are active on the app.
— Follow & Message Options: Users can follow other users for free to stay updated with their activities and one free message a day or message using in-app tokens called Gems.
— Customized Search: Users can utilize filters by country, gender, language, and more, to personalize their experience even further.
— Real-Time Moderation: Through proprietary AI technology, Azar blocks potentially harmful content and allows users to report or block behavior in real-time to help ensure a safer environment for all users across the app.
Meaningful Digital Connections to Address Loneliness
Azar recently released the findings of its U.S. Loneliness Survey, providing insights into how Gen Z experiences social isolation and the role digital platforms can play in addressing it.
According to the study, Gen Z reports feeling more isolated than other generations, with 54% stating that video chat helps them feel less lonely and more connected to others. As social isolation continues to be a growing concern, video chat platforms are emerging as an essential tool for fostering real-time social interactions and meaningful connections.
Recognizing this trend, Azar remains committed to developing and introducing new features like Azar Lounge that empower users to discover new connections and enhance their overall experience.
About Azar
Newly launched in the U.S., Azar allows users to instantly connect with over 9.5 million like-minded individuals across 188 other countries, enabling real-time cultural exchanges and fun, low pressure connections with new people. Find meaningful connections by downloading the app via the Apple App Store and Google Play.
About Hyperconnect®
Hyperconnect®, headquartered in South Korea, is a global video streaming platform company founded in 2014, with world-class skills in video communication and AI. Hyperconnect's flagship service, “Azar”, is a leading global video messaging service offered in 18 languages worldwide. Hyperconnect® is part of Match Group, a leading provider of digital technologies designed to help people make meaningful connections. For more information, visit https://hyperconnect.com/.
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