zuMedia announced today that its lovable purple character named 'fatSu' has taken TikTok by storm, reaching half a million followers as millions more engage with its daily videos.
The viral sensation was created by the New York-based tech company, which counts Mark Cuban among its investors, and has become a source of comfort and entertainment for people navigating life's ups and downs.
The idea for fatSu emerged in 2023 when zuMedia co-founders Phyllis Jager and Barry Terach were discussing thestruggles of daily life with their employees—which inevitably focused on overwhelming feelings of stress, frustration, and depression. That conversation inspired the creation of fatSu, a whimsical character that dances its way through challenges, offering viewers a sense of connection and positivity.
“When people are having a good day, they celebrate with fatSu. When they're having a bad day, they are comforted by fatSu,” said Phyllis Jager, zuMedia's CEO. “We make about a hundred dances a week and pick the best of the best. 'fatSu' wouldn't have existed without that honest conversation with our employees.”
BarryTerach, zuMedia's COO, says fatSu spreads a message of “joy through acceptance.”
“The story of 'fatSu' is one that is very relatable to people around the world. 'fatSu' was made to feel 'less than' in life, decided to use internal strength and stopped relying on other peopleto feel happiness,” Terach said. “The comments tell a beautiful story, and it's a thrill to see people's reactions when the videos pop-up on their FYP [For You Page].”
Beyond its TikTok fame, 'fatSu' has expanded its presence, offering followers downloadable music, memes, and even a signature fragrance, “Iconic.” The character's rise has been fueled by organic engagement, with fans eagerly sharing their love for 'fatSu' in comment sections across social media.
zuMedia continues to explore innovative ways to blend tech, entertainment, and emotional connection, proving that even in the digital age, a dancing purple character can bring people together.
To see fatSu, click here.
About zuMedia:zuMedia Inc. is an innovative company that seeks to create groundbreaking technologies which can level the playing field for consumers, all with a sense of fun and the goal of allocating a substantial portion of its revenue to support humanitarian causes. In addition to its patented BACKSKIN advertising technology, zuMedia is the company behind the DMDb.com social and streaming platform. zuMedia can be found atwww.zuinc.com. For more information, contactPhyllis Jageratpj@zuinc.com
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SOURCE zuMedia
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