Record 326 TAG Seals Awarded Across TAG's Programs;New Record of 34 Companies Achieve “TAG Platinum” Status With Three or More Seals
TAG (Trustworthy Accountability Group), the global certification program to strengthen safety and transparency in digital advertising, today announced the companies receiving 2025 Certification Seals for adopting industry best practices around fraud, brand safety, malvertising, and transparency.TAG awarded a record 326 Certification Seals in 2025, up from the 321 Seals awarded in the prior year. Additionally, a record 34 companies reachedTAG Platinum status by achieving three or more Certification Seals, up from 32companies in the prior year.
“TAG's Certification Seal programs are the foundation of our industry's success in reducing ad fraud, strengthening brand safety, fighting malware, and improving transparency,” said Mike Zaneis, CEO of TAG. “This year we increased both the breadth and depth of TAG's seal programs, with more seals awarded than ever before and a record number of companies achieving TAG Platinum status. Our continued progress in addressing our industry's most difficult challenges highlights the effectiveness of proven self-regulatory programs, and we look forward to raising the bar even higher over the coming year.”
This year, 207 TAG Certified Companies earned a total of 326 Certification Seals across TAG's four seal programs: Certified Against Fraud, Certified Against Malvertising, Brand Safety Certified, and Certified for Transparency. TAG's Certified Against Malvertising program saw particularly significant growth with a 31% increase in seals awarded, from 35 to 46 seals.
“TAG Certified companies represent a cross-section of the most important players in the digital advertising industry — from the world's largest agencies, advertisers, and platforms to adtech startups that are driving the next wave of innovation,” said Todd Miller, VP Policy and Compliance at TAG. “The magic of TAG comes from the cross-industry adoption and collaboration of industry best practices across players of all sizes and roles to protect the supply chain from the common threats we face.”
Among the companies that achieved TAG Certification Seals for 2025 are:A+E NetworksA360 MediaABCActivision Blizzard MediaAdformAditude Inc.AdlooxAdTheorentAdViewAmazon Advertising LLCAmazon Services LLCAniviewAnnalectAnura Solutions LLCAppierAssemblyAudacyAudience StoreAudiomobAuto Trader LimitedBauer MediaBeachFront, a Seedtag CompanyBell MediaBidSwitchBlavityBlis MediaBoltiveCadentCaptifycaratSpectrum ReachCleartrustCMI Media GroupConnatixCoreCorus Entertainment Inc.CrimtanCriteoCVS HealthDealer.comDecoded AdvertisingDentsuDentsu IEDentsu UKDigital TurbineDIRECTVDisney+DoubleVerifyE-Planning.NetEncore Digital Media LtdEpsilon/ConversantESI MediaESPN.comEssence Global LimitedEssence Communications Inc.ExMarketPlace FZFacebookFandomFifty TechnologyFinecastFootballcoFox CorporationFreeFormFreeWheelGeoEdgeGlobalGoogleGroundTruthGroupMGuardianGumGumH-E-B, LPHavas MediaHaymarkethellomagazineHer Campus MediaHorizon MediaHuluHUMANIllumaImmediate MediaINCAIndex ExchangeInfolinksInitiativeInMobiInsiderInstagramIntegral Ad ScienceiONE DigitalIPG MediabrandsiProspectITN DigitalJACK RYANJohn Ayling & AssociatesKinessoKing.com Ltd.KNOREXKrogerLeaf GroupLiveScoreLoopMem/SIXMadHive Inc.MAGNA GLOBALMagniteMagnite + DV / MDV+Magnite CTV / MCTVMail Metro MediaMantisMarvelMatch Media GroupMedia.netMediaComMediaCom NorthMeta Audience NetworkMGIDMiaozhen SystemsMicrosoft Advertising (Invest, Monetize)MightyHive IncMindshareMiQMobileFuse, LLCMobsta IncMolocoMRC Media LLC/Valence Media GroupNano Interactive GmbHNASMEDIANational GeographicNBCUniversalNeo Media WorldNews Corp UK & Ireland LimitedNewsweek Publishing LLCNexxenOctaveAudioOctillion MediaOmnicom Media GroupOmnicom Media Group IrelandOpenXOpera Ads DSPOrangeclickmediaOutbrain Inc.Penske Media CorporationPinterestPixalatePlaywire LLCPOKKTPrecise TVPremionprimisProData Media GroupProtected MediaPublicis Groupe/MMS USA HoldingsPubMaticQuantcastRaptive (CMI Marketing)ReachRevryRezonenceRRDRTB HouseRTBAsiaSAMSUNG AdsScootaSharethroughSHE MEDIA LLCSXM MediaSkySkyrise IntelligenceSnap Inc.SovrnSpotifyTaboolaTeadsTegnaTelegraph Media Group LimitedTelevisaUnivision Inc.The E.W. Scripps CompanyThe Irish TimesThe Media Trust (TMT)The Trade DeskThe Walt Disney CompanyThe Weather Company, an IBM Businessthe7StarsTikTokTripAdvisorTripleLiftTwitchUndertone by PerionUniversal McCann WorldwideVDX.tvVenatusVevoViantvidazoo by PerionVRTCAL Markets, IncWalmart, Inc.Warner Media, LLCWavemaker GlobalWell+Good LLCWHITE BULLET LIMITEDWunderkindXXaxisYahoo
More information regarding certified companies is available by searching company name or each company's unique TAG-ID via theTAG Registry. Additional information includes the specific seals awarded to each company, valid terms for each seal, and whether the seals were based on self-attestation or independent validation.
Additional information about TAG's programs and the application process for TAG Registration and TAG's seal programs are available at www.tagtoday.net.
About TAG (Trustworthy Accountability Group)TAG is the global certification program to strengthen safety and transparency in digital advertising. For nearly a decade, TAG's seal programs have demonstrated their effectiveness in minimizing fraudulent traffic, sharing threat intelligence, protecting brand safety, and enabling transparency. TAG's international member companies include the world's largest and most influential brands, agencies, publishers, and ad tech providers. TAG is the first and only Information Sharing and Analysis Organization (ISAO) for the digital advertising industry. For more information on TAG, please visit tagtoday.net.
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