LOS ANGELES, Feb. 27, 2025 (GLOBE NEWSWIRE) — The Toy & Games Innovation Awards, an independent recognition platform where innovation meets play, today announced the featured winners in their first annual Toys and Games awards program. This year winners showcase the groundbreaking products and companies that redefine fun and bring joy to people around the world.
The Toys & Games Innovation Awards' mission is to recognize and celebrate excellence in the toy and game industry by honoring outstanding achievements in innovation, sustainability, quality, inclusivity, educational value and most importantly fun! The awards program strives to showcase and uplift the companies and products that exemplify a commitment to quality, and the advancement of toys and games. Categories range from, Action Figures & Playsets, Arts & Crafts, Dolls & Stuffed Animals, Games & Puzzles, Outdoor Play, S.T.E.M Toys, Gaming and more.
The Toys & Games market is estimated to be worth 430.80 billion dollars by 2030. With 40 percent of the world's population identifying as “gamers”, the industry is witnessing a transformative journey with the arrival of new games, formats and competitions. Emerging trends include a renewed interest in traditional and retro toys like board games, toys that promote STEAM learning, mobile-based gaming, and VR and AI's evolution of interactive gaming.
The Toys & Games Awards featured winners have been judged on their creative concepts, functional details, and the potential for the product to evolve or inspire future innovations in the industry. An independent panel of industry experts, with diverse expertise in toys, games, and related fields has conducted an in-depth review of each submission.
“Changing consumer preferences, focus on child development, technological advancements, and an emphasis on social and collaborative play brought on by the pandemic reshaping social engagement are creating a shift in the toys and games market. It's really an exciting time to witness the resurgence of classic toys and games along with advanced technology like AI, that transform and take playing a game to a completely new level,” said Travis Grant, Managing Director, Toys and Games Innovation. “This year's list of featured winners stand out for their creativity and vision that reflects the industry's adaptability in providing innovative, educational, and inclusive joyful play experiences for people of all ages. We're incredibly fortunate to be able to honor these companies, products and services today.”
The 2025 Featured Winners of the 2025 Toys & Games Award are:
Action Figures & Playsets
Toy Blaster Product of the Year: Nerf
Arts & Crafts
Drawing Product of the Year: Sketchy Kids
Coloring Product of the Year: Shrink Its!
Books
Color Book Product of the Year: Wonderhouse Books
Building Blocks & Sets
Magnetic Tiles Product of the Year: Tytan Magnetic Tiles
Model Kit Product of the Year: Lego
Wood Blocks Product of the Year: Uncle Goose
Jumbo Block Product of the Year: BiggoBlocks
Dolls & Stuffed Animals
Stuffed Animal Product of the Year: charko
Rag Doll Product of the Year: AGC Toys
Games & Puzzles
Board Game Product of the Year: Asmodee
Card Game Product of the Year: Ravensburger
Family Game Product of the Year: Dyce Games
Puzzles Product of the Year: TCG TOYS
Strategy Games Product of the Year: Storyastic
Learning & Development
Development Toy Product of the Year: PlanToys
Robotics Product of the Year: V-TECH
Science Product of the Year: Learning Resources
Outdoor Play
Sports Product of the Year: Little Tikes
Water Toy Product of the Year: Hasbro
Ride-On Product of the Year: Power Wheelz
Pretend Play & Dress Up
Dress Up Product of the Year: Rubies
Play Food Product of the Year: Joyin
Playhouse Product of the Year: Step2
S.T.E.A.M Toys
Technology Toy Product of the Year: 3Doodler
S.T.E.A.M Smart Toy Product of the Year: Snorble
S.T.E.A.M Interactive Toy Product of the Year: Flycatcher Toys
Engineering Toy Product of the Year: Ambessa
Gaming
Mobile Game of the Year: PUBG Mobile
VR/AR Game of the Year: WonderTree
First-Person Shooter (FPS) of the Year: Splitgate
Strategy Game of the Year: HUMANKIND
Use of AI in Gaming of the Year: AI Dungeon
Game-as-a-Service (GaaS) of the Year: Fortnite
Game Streaming Platform of the Year: TWITCH
Leadership
Toy Company of the Year: Mattel
Toy Innovation of the Year: Headstart
Gaming Company of the Year: EPIC Games
About Toys and Games Innovation Awards
Part of Independent Innovation Awards organization, a global market intelligence and recognition program within the most competitive consumer categories. The Toys and Games Innovation Awards honors the most outstanding and innovative companies, services, and products within the rapidly expanding Toys and Games Retail Industry. The Toys and Games Innovation Awards provides public recognition for the achievements of and advancements made by the companies and products including S.T.E.M, Outdoor Play, Games & Puzzles, Gaming, Leadership, and more. For more information visit: www.toyinnovationawards.com
Media Contact:
Travis Grant
Toy and Games Innovation Award
travis@independentinnovationawards.com
949.667.4475
