New Offering DeliversConsumer Packaged Goods Insights Across 20 Million SKUs with Three-Day Data Turnaround
Consumer Edge(“CE” or the “Company”), the leading provider of global consumer data-driven insights, today announced the launch of Basketview Signal CPG, a new data offering that provides unparalleled access and transparency into consumer packaged goods (“CPG”) purchasing trends. By integrating SKU-level receipt data from physical stores, emails, online accounts and point of sale systems, Basketview Signal CPG delivers a comprehensive view of consumer behavior – revealing what they buy, where they shop and how they shop.
With near-real-time data and visibility into consumer spending across top online and offline retail channels – including mass retail, grocery, drug, club, dollar, convenience and specialty pet stores -Basketview Signal CPG sets a new industry standard for timely, data-driven intelligence. Key features of Basketview Signal CPG include:
— Three-Day Data Turnaround: CE's data is available three days after a consumer's purchase, which is up to 20 days ahead of traditional market offerings.
— Daily Data Updates: Updated data is delivered every day for real-time market tracking and analysis with day-level granularity.
— Refined Competitive Analysis: Compare CPG brand performance with data mapped to brand, company and stock ticker for a clear view of market positioning.
— Pricing Impact on Sales: Assess how pricing strategies influence consumer brand selection, track price elasticity and analyze basket inflation trends.
— Track Inflation: Monitor pricing to understand inflation trends for brands, categories and the broader economy.
“Basketview Signal CPG provides the fastest, most thorough view of consumer behavior in the CPG industry,”saidBill Pecoriello, CEO, Consumer Edge. “By delivering data up to 20 days faster than other market offerings, we're empowering our clients to obtain early reads into company performance in an increasingly competitive marketplace.”
About Consumer EdgeConsumer Edge (“CE”) provides data-driven insights focused on the global consumer. Founded in 2009 by CEO Bill Pecoriello, CE is a data and insights as a service (IaaS) company delivering unparalleled views into global consumer spending behavior coupled with deep industry knowledge and analytical expertise. CE solutions provide key stakeholders across the corporate and investment landscapes with best-in-class tools to enable enhanced strategic decision-making. CE's unique capabilities allow for actionable insights driven by near-real-time market intelligence and benchmarking at the product, brand, sub-industry and industry levels. For more information, visit consumeredge.com.
Media ContactsRaquel Cona / Michaela FawcettKCSA Strategic Communicationsrcona@kcsa.com / mfawcett@kcsa.com
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SOURCE Consumer Edge
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