Infrared Wellness Company Announces Its First Foray into Beauty
Hologenix, the creators of CELLIANT® infrared (IR) technology, is attending the MakeUp in Los Angeles conference on February 12-13, 2025, at the Los Angeles Convention Center to demonstrate the opportunities for IR technology to partner with beauty and skincare companies. Hologenix will be co-exhibiting with Innovative Skincare Solutions (IKS), highlighting its proprietary CELLIANT technology, which increases local circulation and oxygenation.
Similar to red light therapy, which has already become popular with beauty enthusiasts, IR waves offer a host of wellness benefits, such as improved performance, recovery, and sleep. Backed by ten peer-reviewed, published studies and a science advisory board, CELLIANT is conducting research into how the technology may power beauty and cosmetics products. With the beauty industry's awareness and understanding of the benefits of IR light therapy, the industry presents a natural path for expansion for Hologenix to continue to provide infrared solutions to partner brands looking to deliver this technology to their consumers.
“The beauty and skincare category has been on our radar for a while now,” said Seth Casden, CEO & Co-founder of Hologenix. “We know how powerful the benefits of infrared technology are, andeven though we're still in the exploratory phase, we are confident that CELLIANT will be a game-changer for beauty brands and consumers alike. We are very much looking forward to some very exciting discussions.”
The Power of Infrared Technology To Support Beauty
CELLIANT works by harnessing body heat, converting it into IR energy, and returning it to the body, where it increases local circulation and cellular oxygenation. These key physiological changes result in many health and wellness benefits, such as more energy, faster recovery, enhanced performance, and more comfortable sleep.
CELLIANT's proprietary blend of natural, IR-emitting minerals can be embedded into fibers and yarns or applied as a powder-coating, appropriate for products such as hydrogels, silicone patches, and fabric face masks. Hologenix is committed to science-validated benefits and is interested in exploring partnerships for R&D and product development. To learn more about how CELLIANT works, potential partnerships, or to discuss the future of IR in beauty, visit us at the IKS Booth #C05in the “Luxepack” section.
Please contact martina@notablypr.com to schedule any media interviews. For more information, visit https://celliant.com/.
About Hologenix and CELLIANTHologenix, LLC, headquartered in Pacific Palisades, California, is a materials science company innovating products that energize all aspects of life. Its flagship product, CELLIANT®, is a science-backed infrared (IR) technology that improves health and wellness by promoting restful sleep and enhancing performance and recovery. CELLIANT's natural blend of IR-generating minerals is embedded into fibers, yarns and fabrics, powering bio-responsive textiles. CELLIANT is a key ingredient used by world-class brands in products spanning apparel, sleepwear, bedding, upholstery, uniforms and medical supplies. CELLIANT is rigorously tested by a Science Advisory Board composed of experts in photobiology, nanotechnology, sleep medicine, and diabetes and wound care. The Science Advisory Board has overseen 10 peer-reviewed published studies that collectively demonstrate CELLIANT's effectiveness and the benefits of infrared energy.
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SOURCE Hologenix, LLC
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