Strengthening Rhone's Partnership with the NBA and Advancing Its Mission to Champion Mental Fitness
Rhone, the performance-driven apparel brand designed by and for those committed to the pursuit of progress, is proud to announce two-time NBA Champion and two-time Olympic Gold Medalist Jrue Holiday as its newest brand ambassador. Holiday, who was honored with the 2023 ESPYs Muhammad Ali Sports Humanitarian Award, embodies Rhone's commitment to mental and physical well-being. Through this partnership, Rhone and Holiday aim to inspire others while amplifying Rhone's ongoing partnership with the NBA.
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In addition to being Holiday's off-court lifestyle apparel partner, Rhone will work with him to elevate awareness around Mental Fitness and community. This partnership also highlights Holiday's dedication to community impact through the Jrue & Lauren Holiday Social Impact Fund (JLH Fund), which he co-founded with his wife, Olympic Gold Medalist Lauren Holiday. The JLH Fund supports underserved communities across the U.S. by empowering entrepreneurs and fostering economic growth. To further this mission, Rhone will make a donation to the JLH Fund, reinforcing its pledge to positively impact over 100 million lives.
“We're thrilled to be welcoming Jrue to Rhone,” said Nate Checketts, CEO, Rhone. “Jrue's unwavering commitment to community and well-being perfectly aligns with Rhone's mission. This partnership represents an exciting opportunity to deepen our connection with the NBA community and contribute to meaningful change through the JLH Fund.”
Holiday's journey as an elite athlete, husband, and father has given him a unique understanding of the importance of Mental Fitness. From overcoming injuries to navigating the challenges of his wife's health journey, Holiday exemplifies Rhone's advocacy. Through this partnership, he will share his personal story across Rhone's platforms, inspiring others to prioritize both their mental and physical health.
“It's an honor to partner with Rhone,” said Jrue Holiday. “Their commitment to community and their focus on inspiring others to be their best selves is truly unique in the apparel industry. I'm excited to work together to drive meaningful change.”
Building on the momentum of Rhone's partnership with the NBA and Kevin Love-which included a donation to The Kevin Love Fund-this announcement represents another significant milestone in Rhone's collaboration with the league. In December, Rhone introduced its Licensed NBA Commuter Shirts, showcasing designs for all 30 NBA teams. Looking ahead to NBA All-Star 2025 in the San Francisco Bay Area, Rhone will host an engaging activation at NBA Crossover from February 14-16 in the Moscone Center, seamlessly integrating its core pillars of physical and Mental Fitness.
Bringing Jrue Holiday on as a brand ambassador, represents the next chapter in Rhone's evolving relationship with the NBA, reinforcing shared values of Mental Fitness and community both on and off the court.
For more information, please contact:Clara Berkeleyc.berkeley@rhone.com
About RhoneRhone is performance driven apparel made by and for those in the pursuit of progress. Founded in 2014 by brothers Nate and Ben Checketts, we exist to inspire, equip, and support individuals in their pursuit of progress-both physically and mentally. More than just apparel, Rhone is a mindset, championing the power of being a little better every day. With a relentless focus on performance, innovation, and style, our products are engineered to move with you-wherever the pursuit takes you. By the end of 2025, Rhone will operate 22 retail stores across the U.S., each serving as a hub for community, connection, and the Forever Forward mindset. Learn more at www.rhone.com.
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SOURCE Rhone Apparel Inc
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