Wilmington, New Castle, Delaware, Jan. 27, 2025 (GLOBE NEWSWIRE) — Allied Market Research published a report, titled, “Revenue Operations Software Market By Deployment Type (Cloud-Based and On-Premises), Enterprise Size (Large Enterprises, and Small and Medium-sized Enterprise), Application (Sales Forecasting, Customer Relationship Management Integration, Marketing, Finance, and Others), and End-User (Manufacturing, BFSI, Retail, and Others): Global Opportunity Analysis and Industry Forecast, 2024-2033″. According to the report, the revenue operations software market was valued at $3.7 billion in 2023 and is estimated to reach $15.9 billion by 2033, growing at a CAGR of 15.4% from 2024 to 2033.
Prime Determinants of Growth
Increase in demand for data-driven decision-making, the increase in the adoption of advanced technologies, and growth in the adoption of industry 4.0 are the factors expected to propel the growth of the revenue operations software market. However, the high initial cost is anticipated to hamper the growth of the global market.
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Report Coverage & Details:
| Report Coverage | Details |
| Forecast Period | 2024-2032 |
| Base Year | 2023 |
| Market Size in 2023 | $3.7 billion |
| Market Size in 2032 | $15.9 billion |
| CAGR | 15.40% |
| Segments covered | Deployment Type, Enterprise Size, Application, End-User, and Region |
| Drivers | Increase in demand for data-driven decision-making |
| Increase in the adoption of advanced technologies | |
| Opportunities | The development of cloud computing technology |
| Restraints | High initial cost |
| AI and Machine Learning Integration in MEP Software |
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The cloud segment dominated the market-
By deployment type, the cloud segment held the highest market share in 2023, accounting for nearly three-fifths of the revenue operations software market revenue and is estimated to maintain its leadership status during the forecast period, as it offers flexibility, scalability, and easier access for businesses. Companies prefer cloud-based solutions as they can be accessed from anywhere, reduce the need for expensive hardware, and allow for quick updates and integrations, which is further expected to propel the overall market growth. However, the on-premise segment is expected to attain the largest CAGR of 16.9% from 2024 to 2032 and is projected to maintain its lead position during the forecast period, as businesses that prefer to keep their data and software on-site for security and control reasons. Organizations in regulated industries or those with specific compliance requirements often choose on-premise solutions to maintain tighter control over their data, which is expected to drive the segment growth in the revenue operations software market.
The small and medium-sized segment to maintain its lead position during the forecast period.
By enterprise size, the large enterprise segment accounted for the largest share in 2023, contributing to nearly three-fifths of the revenue operations software market revenue, owing to their more complex operations and larger budgets, allowing them to invest in comprehensive software solutions. These organizations often require advanced features to manage their extensive data, sales processes, and customer relationships effectively, making them more inclined to adopt robust revenue operations software, which is further expected to propel the overall market growth. However, the small and medium-sized enterprise segment is expected to attain the largest CAGR of 17% from 2024 to 2032 and is projected to maintain its lead position during the forecast period, owing to increase in the availability of affordable and user-friendly software solutions tailored for SMEs. As these businesses recognize the importance of optimizing their revenue processes to remain competitive, they are more likely to adopt revenue operations software, thereby, driving the growth of this segment in the global revenue operations software market.
The customer relationship management integration segment to maintain its lead position during the forecast period
By application, the sales forecasting segment accounted for the largest share in 2023, contributing to more than one-fourth of the revenue operations software market revenue, owing to accurate sales predictions are crucial for businesses to plan their strategies, allocate resources, and manage inventory effectively. Companies rely on these tools to analyze historical data and market trends, which helps them make informed decisions and optimize their sales processes, which is further expected to propel the overall market growth. However, the customer relationship management integration segment is expected to attain the largest CAGR of 18.9% from 2024 to 2032 and is projected to maintain its lead position during the forecast period, owing to the increasing recognition of the importance of customer relationships in driving revenue. As companies seek to streamline their operations and improve customer engagement, they are integrating revenue operations software with CRM systems to create a more cohesive view of their sales processes and customer interactions. This is driving the growth of this segment in the global revenue operations software market.
The BFSI segment to maintain its lead position during the forecast period
By end user, the manufacturing segment accounted for the largest share in 2023, contributing to more than one-third of the revenue operations software market revenue, as manufacturers often deal with complex supply chains, production schedules, and inventory management. These businesses rely on revenue operations software to optimize their sales processes, forecast demand accurately, and streamline operations, making it an essential tool for driving efficiency and profitability in the manufacturing sector, which is further expected to propel the overall market growth. However, the BFSI segment is expected to attain the largest CAGR of 18.9% from 2024 to 2032 and is projected to maintain its lead position during the forecast period, owing to the increasing need for financial institutions to improve their revenue management and customer engagement strategies in a highly competitive landscape. As these organizations look for ways to enhance their forecasting, compliance, and overall operational efficiency, they are increasingly adopting revenue operations software tailored to their specific needs, which is driving the growth of this segment in the global revenue operations software market.
North America region to maintain its dominance by 2032
By region, North America held the highest market share in terms of revenue in 2023, accounting for more than two-fifths of the revenue operations software market revenue, owing to businesses in this region being quick to adopt new technologies to enhance their revenue management processes, driven by a competitive market environment and a strong focus on innovation is anticipated to propel the growth of the market in this region. However, Asia-Pacific is projected to attain the highest CAGR of 19.1% from 2024 to 2032, as companies in this region seek to improve their operational efficiency and customer engagement, they are increasingly adopting revenue operations software. The combination of a growing middle class and heightened competition is prompting these businesses to invest in technology solutions that help optimize their revenue processes, which is further expected to contribute to the growth of the market in this region.
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Leading Market Players: –
- Gong.io Inc.
- Clari, Inc.
- BoostUp
- Salesforce, Inc.
- Outreach
- HubSpot, Inc.
- Aviso, Inc.
- Revenuegrid.com
- Xactly
- Ambit Software Private Ltd.
- PandaDoc Inc.
- Kluster
- Gainsight, Inc.
- Recapped, Inc.
- Bigtincan Holdings Limited
- Fullcast, Inc.
- Cross Commerce Media, Inc.
The report provides a detailed analysis of these key players in the revenue operations software market. These players have adopted different strategies such as new product launches, collaborations, expansion, joint ventures, agreements, and others to increase their market share and maintain dominant shares in different countries. The report is valuable in highlighting business performance, operating segments, product portfolio, and strategic moves of market players to showcase the competitive scenario.
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