National Colors Day is about to get a vibrant twist at the University of Alabama as sororities gear up for an exciting Comfort Colors charitable social media challenge during homecoming week.
What:Riding the wave of #BamaRush, University of Alabama sororities are set to kick off homecoming week with a social media challenge celebrating National Colors Day with the distribution of 6,000 Comfort Colors T-shirts in colors representing each sorority.
Four favorite sorority influencers, Bella Grace(167k), Emma McGowin(142k), Hannah Coleman(41k) and Reese Grau(18.5k), will fill TikTok feeds leading up to today-National Colors Day (October 22), encouraging sisters to sport their designated colored t-shirts in support of their chapters. As part of the challenge, sororities will compete to go viral, with each chapter rallying for a philanthropic cause of their choice.
How to Engage:Follow the campaign by using #BamaColorsDay and check out each influencers’ posts today on National Colors Day. Support your favorite sorority by liking and engaging with their social media posts as they compete for a chance to give back to their chosen charities.
Why:The two sororities with the top Instagram and TikTok posts from National Color Day will be awarded $5,000 respectively with the funds to be donated to a charity of their choice. Sorority sisters will bring the celebration of sisterhood and school spirit to TikTok, while raising the profile of philanthropic causes.
When: National Colors Day on October 22, 2024
Where: University of Alabama
Media Coverage Opportunities:
— Photo and reel content from top Alabama influencers
— Visuals of sorority members across campus sporting their Comfort Colors t-shirts
— Interviews with select sorority influencers
— Interviews with Comfort Colors leadership
Comfort Colors® is a registered trademark owned by Gildan Activewear SRL.
For Media Inquiries, Contact:Sam McDaris(314) 780-4696385196@email4pr.com
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SOURCE Comfort Colors
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