IHG Hotels & Resorts’ largest hotel brand releases first-ever streetwear line just in time for National Pancake Day
When it comes to hotel breakfast, Holiday Inn Express-an IHG Hotels & Resortsbrand – is reminding travelers nobody does it better. For years, Holiday Inn Express guests have come to enjoy a fresh, hot, and complimentary breakfast – a brand staple at over 3,000 locations worldwide. While the menu offerings have continued to evolve over the years, there is one timeless favorite our guests flip over at hotels across the U.S. – the brand’s renowned pancakes.
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Serving a staggering 28 million pancakes a year*,the Holiday Inn Express brand has teamed up with designerMr. Eatwellto launch a custom streetwear collection of “Pancakesuits” ahead of National Pancake Day on Sept. 26. The breakfast-inspired streetwear line includes a limited run with a hidden warming pocket designed for guests on the move – mixing fashion and function. Each purchase of the set with the warming pocket comes with a bonus 50,000 IHG One Rewards points**, which can be redeemed for a one-night stay at most Holiday Inn Express hotels.
Justin Alexander, VP, Global Brand Management for Holiday Inn Express, Staybridge Suites & Candlewood Suites, said:”At Holiday Inn Express hotels, our breakfast is a cornerstone of our guest experience and a major reason why travelers choose to stay with us. The numbers say it all. Since rolling out our one-touch pancake machine at our Americas locations, we’ve served about 400 million pancakes. Clearly, we’ve mastered the art! As pancake experts, we partnered with Mr. Eatwell to create this exclusive collection as a thank you to travelers for making our breakfast a standout feature. Now guests can take our famous pancakes with them to enjoy long after their stay (literally and figuratively!).”
Matt Rebackoff, founder, Mr. Eatwell, said:”I started Mr. Eatwell with the vision of blending my love for comfort and food, so collaborating with the Holiday Inn Express brand on this collection of ‘Pancakesuits’ was a natural fit. The embroidered artwork playfully celebrates the brand’s iconic, mouth-watering pancakes – and we hope it adds a touch of joy to your everyday.”
Both hoodie and crewneck styles in the collection feature a plush, cozy fabric to keep you as warm as a stack of fluffy pancakes and are available for purchase viaMrEatwell.com. On National Pancake Day, customers can use code PANCAKEMYDAY to receive 50 percent off their purchase.
The Holiday Inn Express x Mr. Eatwell collection is size inclusive to ensure that everyone can find a comfortable option that fits well and makes them feel confident. Adult sizes are available now for $99, with kid sizes available for $50.
To get your exclusive merch, visitMrEatwell.com, or redeem points viaIHG One Rewards Access. To learn more about Holiday Inn Express, visithttps://www.ihg.com/holidayinnexpress/hotels/gb/en/reservation.
*Figure accounts for pancakes served across U.S. and Canada locations.
**IHG One Rewards point vouchers (“Vouchers”) will be awarded and honored according to the standard terms of the IHG One Rewards program (“the program”). See ihgrewardsclub.com/terms. Vouchers create no legal or contractual rights of Voucher holder against IHG Hotels & Resorts, its parent company, subsidiaries, affiliated or allied companies, franchises, agents, or owners of participating hotels. Vouchers have no cash or refund value to holder and are not redeemable for cash. Vouchers may not be transferred, sold, or bartered. Stolen, lost, defaced, or destroyed Vouchers will not be refunded or replaced.
About Holiday Inn ExpressFor travelers on the go, Holiday Inn Express provides more where it matters most – a great night’s sleep with our Express Recharge program, focused service from genuine people, and the Express Start Breakfast™ included in the rate, all designed to help guests feel more than ready for their day. As the fastest growing brand for IHG Hotels & Resorts, Holiday Inn Express aims to enable real, human connections for our guests by providing a simple, smart travel experience. For more information, visitwww.holidayinnexpress.com, and connect with us onFacebook,TikTokandInstagram.
About IHG Hotels & ResortsIHG Hotels & Resorts[LON: IHG, NYSE: IHG (ADRs)] is a global hospitality company, with a purpose to provide True Hospitality for Good.
With a family of 19 hotel brands andIHG One Rewards, one of the world’s largest hotel loyalty programmes, IHG has more than 6,400 open hotels in over 100 countries, and a development pipeline of over 2,200 properties.
— Luxury & Lifestyle:Six Senses,Regent Hotels & Resorts,InterContinental Hotels & Resorts,Vignette Collection,Kimpton Hotels & Restaurants,Hotel Indigo
— Premium:voco hotels,HUALUXE Hotels & Resorts,Crowne Plaza Hotels & Resorts,EVEN Hotels
— Essentials:Holiday Inn Express,Holiday Inn Hotels & Resorts,Garner hotels,avid hotels
— Suites:Atwell Suites,Staybridge Suites,Holiday Inn Club Vacations,Candlewood Suites
— Exclusive Partners:Iberostar Beachfront Resorts
InterContinental Hotels Group PLC is the Group’s holding company and is incorporated and registered in England and Wales. Approximately 375,000 people work across IHG’s hotels and corporate offices globally.
Visit us online for more about ourhotels and reservationsandIHG One Rewards. To download the new IHG One Rewards app, visit theApple ApporGoogle Playstores.
For our latest news, visit ourNewsroomand follow us onLinkedIn.
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SOURCE Holiday Inn Express
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