In 2024, illycaffè once again celebrates and supports the historic Barcolana internationalsailing regattathatsymbolizes Trieste with a special illy Art Collection by Stefan Sagmeister,one of the leadingcontemporarygraphic designers.
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The encounter between Sagmeister and Barcolana is the fruit of illycaffè’s intuition, which saw the concept of this year’s regatta, “Positive Energies” strongly reflected in Sagmeister’s work and invited the artist to express, through the regatta’s poster and a unique object like the iconic illy espresso cup, the renewed spirit of this event.
To bring the illy Art Collection Barcolana to life, Sagmeister chose the “BeautifulNumbers” approach, his source of inspiration over the last few years, in which an ancient oil painting and an infographic are intertwined and play off each other.The artist chose the blank canvas of the iconic illy cup to depict stylized sails of various sizes, representing the evolution of Barcolana regatta participants over the years, whose surfaces mirror the circular waves of the saucer, creating a connection with the sea in hues that match Barcolana’s “Positive Energies” theme.The backdrop for the sails is an ancient painting depicting a delicate female figure in muted tones, reflecting the transformation of women’s role over time, particularly in sailing races, from mere spectators to great protagonists,as they are in today’s Barcolana.
The “Beautiful Numbers” aims to make its audience reflect on the positive developments inthe world if seen from a long-term perspective, through a series of visuals that can place any phenomenon into its proper, decades- or centuries-long period.
The illyArtCollectionforthe 56thBarcolanaisthusaninvitationtotakeone’s time,including during acoffee break, to try to change one’s perspective on the world, encouraging anupliftingoutlookandfocusingonhappiness.
“Onceagain,wedecidedto supportBarcolanain its56theditionandtocelebrate itwithan Artist’s Poster and a special illy Art Collection by one of the leading contemporary graphic designers, Stefan Sagmeister. The intention is to convey a positive messageof hope,bytelling a taleof progressthatremindsusof howimportantitistofightforrightsandfreedominsport, asinanyotherfield”, statesCristinaScocchia, CEOofillycaffè.
“I am very grateful to illy for involving me in this project, which gives me the opportunity to express my art through the iconic illy cup and to create a bond with the essence of the Barcolana event. The sails overlapping with a feminine figure, the linesandcoloursrepresent my desiretoshare an ideaof evolutionovertimethat can fosteranddisseminateafeelingof confidence in the future”, explains Stefan Sagmeister.
TheillyArtCollectioncupbyStefan Sagmeisterwillbeavailablestarting onSeptember24 at the suggested retail priceof€26.90, insingle-brandstores (illyCaffèandilly Shop) and at www.illy.com.
Stefan Sagmeister- Acclaimed New York-based designer and two-time Grammy award recipient, boasts an illustrious career and a diverse portfolio spanning commissioned design projects, book publications, films, exhibitions,andpublic installations.Sagmeister’s workisfeatured ineminent international institutions such asMoMA New York, the Philadelphia Museumof Art, Art Institute of Chicago, SFMoMA, and MAK Vienna; his impressive roster of clients includes the Guggenheim Museum, the Rolling Stones, and HBO. In recent years, Sagmeister has shifted focus to explore themes of happiness, beauty, and human progress. Reflecting this intentional shift, his latest collection of works showcases “Beautiful Numbers” to illustrate improvements in human development over time, offering visitors an optimistic and inspiring message that “Now is Better”.
illycaffè isanItalian family-ownedcompany,founded inTrieste in 1933 whichhas always setitself the mission of offering the best coffee to the world. It produces a unique 100% Arabicablend composed of 9 different ingredients. The company selects only 1% of the best Arabica beans. Everydaymorethan8 million cupsof illy coffee are served in over 140 countries around the globe, in the cafés, restaurants and hotels, in single- brand cafés and shops, at home and in the office, in which the company is present through subsidiaries and distributors.Since its foundation,illycaffè has oriented its strategies towards a sustainable business model, commitment that it strengthened in 2019 by adopting the status of Benefit Company and in 2021 becoming the first Italian coffee company to obtain the international B Corp certification. Everything that is “made inilly” is about beauty and art, the founding principles of thebrand,starting from its logo,designed by artist JamesRosenquist,uptoilly Art Collection cups, decorated by over 130 international artists, or coffee machines designed by internationally renowned designers. With the aim of spreading the culture of quality to growers,baristas and coffee lovers, the company has developed its UniversitàdelCaffè which today holds courses in 23 countries around the world. In 2023, the company had a turnover of €595,1 million. The illysingle-brandnetworkhas159pointsof sale in 30 countries.
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