Global Community Invited to Share Their Favorite Pokemon by Creating #Pokemon30 Snapshot in Pokemon GO Action-Packed Anniversary Year Awaits Fans, Including 'Day Out' and 'Night Out' Experiences and More BELLEVUE, Wash., Feb. 09, 2026 (GLOBE NEWSWIRE) — The Pokemon Company International unveiled a massive yearlong campaign — titled “What's Your Favorite?” — celebrating 30 years of the iconic Pokemon brand by calling on fans around the world to share their favorite Pokemon. The campaign kicked off during Super Bowl LX, where a new commercial introducing “What's Your Favorite?” aired. The video can be viewed on the official Pokemon YouTube channel. As seen in the Super Bowl spot, The Pokemon Company International enlisted support from fellow fans of Pokemon — including Lady Gaga, Trevor Noah, Charles Leclerc, Jisoo, Maitreyi Ramakrishnan, Lamine Yamal and Young Miko — each championing their favorite Pokemon while showcasing the diversity of the global Pokemon community and the brand's enduring impact on pop culture and entertainment. The 'What's Your Favorite?' campaign embodies Pokemon's overarching mission of bringing people together through a shared love of Pokemon. Since the franchise debuted 30 years ago, Trainers have often asked each other, 'What's Your Favorite?' — it's a question that sparks passionate discussion and reminds fans that no matter who they are, there is a Pokemon for them,” said Kenji Okubo, president at The Pokemon Company International. “As we gear up for a year packed full of fan-focused celebrations, we thank Trainers around the world for being part of our diverse, global and multigenerational community, and we can't wait to surprise and delight them with more offerings and experiences in the coming months.” “What's Your Favorite?” Fan Photo Creations Fans can choose their favorite Pokemon to feature in their photos and follow #Pokemon30 online to see fellow Trainers' favorites. More information on the “What's Your Favorite?” snapshot feature can be found at Pokemon.com/30. Global Day Out and Night Out Events Throughout the year, The Pokemon Company International will host various events, including “Day Out” and “Night Out” experiences specially designed to give fans of all ages the ability to connect with fellow Trainers in interactive and immersive ways. Day Out events will feature family-friendly activities and programming, and Night Out events will have fun surprises in store for longtime fans who grew up with Pokemon. More details on both Day Out and Night Out will be announced in the future. For more information about the “What's Your Favorite?” campaign, please visit Pokemon.com/30 and stay tuned to the official Pokemon social media channels for updates. About Pokemon  _________________________________ Media contact: A video accompanying this announcement is available at: Photos accompanying this announcement are available at: https://www.globenewswire.com/NewsRoom/AttachmentNg/37a7c43d-70d8-4f9b-a25a-61696b73b092 https://www.globenewswire.com/NewsRoom/AttachmentNg/0ef859a7-16fc-42be-8f4d-8f458226eb33 https://www.globenewswire.com/NewsRoom/AttachmentNg/2e0e7318-9605-4514-907f-ef6743fdfe8e https://www.globenewswire.com/NewsRoom/AttachmentNg/19212b93-cb60-4ab8-ae6c-26256ee981f4 https://www.globenewswire.com/NewsRoom/AttachmentNg/da9855e7-ba80-4368-9654-e22f1dfe7f5b https://www.globenewswire.com/NewsRoom/AttachmentNg/62d5bccf-adc9-46a0-a096-660406f4ca8e https://www.globenewswire.com/NewsRoom/AttachmentNg/0ddcff48-31df-4d1d-90be-169b369f535e https://www.globenewswire.com/NewsRoom/AttachmentNg/dc240327-e282-4099-8242-69278cd902f3 https://www.globenewswire.com/NewsRoom/AttachmentNg/62d5bccf-adc9-46a0-a096-660406f4ca8e https://www.globenewswire.com/NewsRoom/AttachmentNg/0ddcff48-31df-4d1d-90be-169b369f535e
Fans worldwide can join the “What's Your Favorite?” festivities by sharing their own favorite Pokemon with a new camera feature through the mobile game sensation Pokemon GO, which celebrates its 10th anniversary this year.1
As part of the “What's Your Favorite?” campaign, Trainers will be able to enjoy various fan-focused experiences that encourage the larger community to come together in real life.
The Pokemon Company International, a subsidiary of The Pokemon Company in Japan, manages the property outside of Asia and is responsible for brand management, licensing, marketing, the Pokemon Trading Card Game, the animated TV series, home entertainment and the official Pokemon website. Pokemon was launched in Japan in 1996 and today is one of the most popular children's entertainment properties in the world. For more information, please visit www.pokemon.com.
1 Requires the Pokemon GO app. No Pokemon GO account/login required to generate a #Pokemon30 snapshot. Pokemon GO Terms of Service and Privacy Policy apply. Please be aware of your surroundings while using your device.
pokemon@litzkypr.com
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Pokémon 30th Celebration – “What's Your Favorite?” Campaign Jisoo
As seen in the Super Bowl spot, The Pokémon Company International enlisted support from fellow fans of Pokémon — including Lady Gaga, Trevor Noah, Charles Leclerc, Jisoo, Maitreyi Ramakrishnan, Lamine Yamal and Young Miko — each championing their favorite Pokémon while showcasing the diversity of the global Pokémon community and the brand's enduring impact on pop culture and entertainment.
Pokémon 30th Celebration – “What's Your Favorite?” Campaign Lamine Yamal
As seen in the Super Bowl spot, The Pokémon Company International enlisted support from fellow fans of Pokémon — including Lady Gaga, Trevor Noah, Charles Leclerc, Jisoo, Maitreyi Ramakrishnan, Lamine Yamal and Young Miko — each championing their favorite Pokémon while showcasing the diversity of the global Pokémon community and the brand's enduring impact on pop culture and entertainment.
Pokémon 30th Celebration – “What's Your Favorite?” Campaign Charles Leclerc
As seen in the Super Bowl spot, The Pokémon Company International enlisted support from fellow fans of Pokémon — including Lady Gaga, Trevor Noah, Charles Leclerc, Jisoo, Maitreyi Ramakrishnan, Lamine Yamal and Young Miko — each championing their favorite Pokémon while showcasing the diversity of the global Pokémon community and the brand's enduring impact on pop culture and entertainment.
Pokémon 30th Celebration – “What's Your Favorite?” Campaign Maitreyi Ramakrishnan
As seen in the Super Bowl spot, The Pokémon Company International enlisted support from fellow fans of Pokémon — including Lady Gaga, Trevor Noah, Charles Leclerc, Jisoo, Maitreyi Ramakrishnan, Lamine Yamal and Young Miko — each championing their favorite Pokémon while showcasing the diversity of the global Pokémon community and the brand's enduring impact on pop culture and entertainment.
Pokémon 30th Celebration – “What's Your Favorite?” Campaign Young Miko
As seen in the Super Bowl spot, The Pokémon Company International enlisted support from fellow fans of Pokémon — including Lady Gaga, Trevor Noah, Charles Leclerc, Jisoo, Maitreyi Ramakrishnan, Lamine Yamal and Young Miko — each championing their favorite Pokémon while showcasing the diversity of the global Pokémon community and the brand's enduring impact on pop culture and entertainment.
Pokémon 30th Celebration – “What's Your Favorite?” Campaign Trevor Noah
As seen in the Super Bowl spot, The Pokémon Company International enlisted support from fellow fans of Pokémon — including Lady Gaga, Trevor Noah, Charles Leclerc, Jisoo, Maitreyi Ramakrishnan, Lamine Yamal and Young Miko — each championing their favorite Pokémon while showcasing the diversity of the global Pokémon community and the brand's enduring impact on pop culture and entertainment.
Pokémon 30th Celebration – “What's Your Favorite?” Campaign Lady Gaga 1
As seen in the Super Bowl spot, The Pokémon Company International enlisted support from fellow fans of Pokémon — including Lady Gaga, Trevor Noah, Charles Leclerc, Jisoo, Maitreyi Ramakrishnan, Lamine Yamal and Young Miko — each championing their favorite Pokémon while showcasing the diversity of the global Pokémon community and the brand's enduring impact on pop culture and entertainment.
Pokémon 30th Celebration – “What's Your Favorite?” Campaign Lady Gaga 2
Pokémon "What's Your Favorite?" – Lady Gaga 2
Pokémon 30th Celebration – “What's Your Favorite?” Campaign Main Visual
Pokémon 30th "What's Your Favorite" Main Visual