Best New Product Winners across Food and Beverage, Beauty, Health and Personal Care, and Household, Pet and Kids products.
BrandSpark International and Newsweek are proud to announce the winners of the 18th annual 2026 Best New Product Awards(TM), America’s most credible consumer-voted awards for new products. This year, more than 10,000 Americans participated in a nationwide survey, evaluating products across 112 categories. Spanning Food, Beverage, and Beauty to Household Care, Pet, and Kids products, the winners represent some of the most exciting and innovative new product launches for categories consumers use every day, chosen by real American shoppers who have purchased, tried, and loved them.
“With so many options on store shelves today, it can be overwhelming for consumers to know which products to try,” says Kim Diamond, Vice-President of Best New Product Awards Inc. “The Best New Product Awards simplify that decision by spotlighting the products that stand out to Americans. The Best New Product Awards serve as a trusted guide to discovering new products that genuinely deliver on their promises. Each year, we see brands proudly leverage their Best New Product Awards wins across packaging, social media, in-store promotions, and e-commerce to drive awareness and purchase.”
Robert Levy, President of BrandSpark International says “Consumers recognize and trust the Best New Product Awards logo because it’s backed by real shopper insights and rigorous research from BrandSpark. That credibility is what helps winning brands break through on shelf, and drive sales. Most consumers aren’t even aware of most new products that launch each year, and this award helps consumers learn about ones that are truly worth trying. It is the only new product award that is backed by iconic media brand Newsweek and the only new product award that supports all new products as soon as they submit their new product entry.”
The 2026 Best New Product Awards winners will be honored at an exclusive industry celebration on April 23rd in Manhattan, NYC. This invitation-only event will bring together top brand leaders, innovators and industry executives to recognize the most outstanding new product launches in the U.S. market. Attendees will have the opportunity to network with peers, celebrate their achievements, and gain national visibility as their winning products are showcased in partnership with Newsweek.
The 2026 Best New Product Awards winners are listed below. To learn more about the program and this year’s winners, visit: www.BestNewProductAwards.com.
Some key takeaways from the Best New Product Awards and BrandSpark American Shopper Study:
American shoppers want the best products they can afford. Overall, 8 in 10 Americans report they like trying new products, representing a large and receptive audience for product innovation. However, U.S. shoppers continue to approach purchases of new products with heightened scrutiny, carefully weighing price against perceived improvement. With cost-of-living increases, 7 in 10 say they’ve taken steps to manage spending. Still, value — not simply the lowest price — remains the real goal, with the majority agreeing they focus on good value rather than the cheapest option.
Americans continue to believe in the power of innovation to deliver value: 2 in 3 are willing to pay a little more for a new product if they expect it to be better than their current option. Consumers are not simply trading down; they are trading carefully. New products must clearly demonstrate why they are worth choosing, and often why their premium is justified.
Meaningful innovation justifies a premium
Interest in product innovation is reflected in Americans’ behaviour: 3 in 5 actively look for new products while shopping. Innovation remains a powerful differentiator when it promises clear, tangible benefits. At the same time, 50% say there are too many new products to keep up with. For brands, this means innovation must be easy to spot, easy to understand, and easy to justify — underscoring the role of the Best New Product Awards program.
Trust and credibility still matter in guiding choice
As Americans continue to seek reassurance that a product’s claims will translate into real-world performance, independently validated recognition remains an important influence on purchase decisions. Consumer-voted awards are viewed as a credible shortcut for identifying which new products to try in a crowded marketplace. 80% say awards are trustworthy when determined by real consumers who’ve used the products, which is true for the Best New Product Awards.
THE 2026 BEST NEW PRODUCT AWARDS WINNERS REFLECT EVOLVING CONSUMER PRIORITIES:
Innovation that delivers functional improvement
Shoppers are not simply seeking lower prices, but better performance. In household, personal care, and home technology categories, proven efficacy is among the most influential product claims. The most appealing innovations promise clear solutions and superior results. Winners such as Shark StainForce Carpet & Upholstery Cleaner, and Dawn Platinum PowerSuds Dish Soap demonstrate how functional improvements can justify trade-ups, even in a value-conscious environment.
Everyday foods made more craveable
Taste continues to be a powerful driver of trial, with 78% saying it is the most important consideration when choosing food products. The highest consumer appeal scores are earned by foods promising indulgent flavors, familiar comfort, and sensory reward. Winners such as ALDI-Exclusive Specially Selected Garlic Provola & Roasted Vegetable Flatbread, STOUFFER’S Supreme Shells & Cheese, Reese’s OREO Cookie, and SOUR PATCH KIDS Strips highlight how craveable, flavor-forward innovation remains a key way to capture attention and trial.
Convenience designed for modern lifestyles
69% of Americans say they look for products that will make their life easier, including those that simplify everyday routines. Convenience resonates most when it enhances the experience without compromising quality. Winners like Ben’s Original Single-Serve Rice Cups, Swiffer Sweep & Mop Deluxe 2-in-1 Kit, and Petlibro Air Smart Feeder reflect continued demand for time-saving, intuitive solutions across food, home, and pet care.
Health-forward choices without compromise
Health remains a strong motivator, with 2 in 3 believing that smart nutritional and wellness choices give them greater control over their future health. Best New Product Awards winners supporting health-focused lifestyles include Chobani 20G Protein Greek Yogurt, Oikos Protein Shake, Neuriva Memory 3D, and OLLY Period Hero. These products achieve strong appeal by combining functional health benefits with great taste, accessibility, and everyday usability.
Conscious choices that still deliver on quality
As Americans balance curiosity with caution, alignment with personal values helps innovation breakthrough. Teledoc Health and Luna In-Home Physical Therapy offer services that reduce barriers and improve affordability of quality healthcare, resonating with the needs and values of Americans. In consumer products, winners such as Khloud Popcorn and Goodles Deluxe Mac & Cheese are better-for-you choices that increase sustainability while offering great taste and meeting dietary needs.
2026 BEST NEW PRODUCT AWARDS LIST OF WINNERS*
WINNING PRODUCT FOOD & BEVERAGE CATEGORIES
Goodles Deluxe Mac & Cheese Better-for-you Mac & Cheese
Sara Lee Half Loaf: Whole Wheat,
Bread
Sourdough, Hawaiian
Sparkling Ice Caffeine Cherry Cola Caffeinated Sparkling Water
SOUR PATCH KIDS strips
Candy
Progresso Pitmaster Soups
Canned Soup
ALDI-Exclusive Specially Selected Burrata
Cheese
Reese's OREO Cup
Chocolate Snack
Whole Moon Coconut Milk
Coconut Milk
Califia Farms Cold Brew Espresso Blend
Cold Brew Coffee
Dunkin' Cold Foam Creamers
Cold Foam Creamers
Reese's OREO Cookie
Cookie
Cheez-It Crunch
Crackers
Texas Roadhouse Dairy Dips
Dips
Hidden Valley Ranch - 7 new flavors
Dressings
ALDI-Exclusive Summit Waves Energy
Energy Drink
DOLE Colada Royale Pineapple
Fresh Fruit
Farm Rich Buffalo Style Chicken Roll-Ups Frozen Appetizers & Snacks
Eggland's Best Gouda & Spinach Omelets
Frozen Egg Breakfast
ALDI-Exclusive Specially Selected Garlic Frozen Flatbread /Pizza
Provola or Roasted Vegetable Flatbread
STOUFFER'S Supreme Shells & Cheese
Mac & Cheese
ALDI-Exclusive Friendly Farms 2% Ultra-
Milk
Filtered Milk
A-Sha x Hello Kitty Mochi Pancake Mix
Pancake Mix
Trader Joe's Organic Radiatore Pasta
Pasta
Rao's Lemon Parmesan and Creamy
Pasta Sauce
Marinara With Mascarpone Sauces
Laughing Cow Plant-Based Cheese
Plant-Based Cheese
Lifeway Foods Probiotic Smoothie + Pre/Probiotic Smoothie
Collagen
Stellar Pretzel Thins
Pretzels
MUSH Protein Bars
Protein Bars
Catalina Crunch Protein Granola
Protein Granola
Bob's Red Mill Overnight Protein Oats
Protein Oats/Oatmeal
egglife Power Pasta
Protein Pasta
Khloud Popcorn
Protein Popcorn/Chips
Oikos Protein Shake
Protein Shake
Eggo Buttermilk Vanilla Protein Waffles
Protein Waffles
Eggland's Best Four Cheese Quiche
Quiche
Ben's Original Single-Serve Cups
Ready-to-Heat Rice
ALDI-Exclusive Specially Selected Rioja
Red Wine (under $20)
Riserva
ALDI-Exclusive PurAqua Italian Sparkling
Sparkling Water
Water
Président Rondelé Spreadable Cheese
Spreadable Cheese
ALDI-Exclusive Benton's Mini Waffle
Waffle Cone Snack
Cones
ALDI-Exclusive Bear Bros Sauvignon White Wine (under $20)
Blanc
Flavortown Wing Sauces
Wing Sauce
Chobani 20G Protein Greek Yogurt
Yogurt
WINNING PRODUCT HEALTH, BEAUTY, PERSONAL CARE &
KIDS CATEGORIES
Head & Shoulders Bare Sensitive Scalp Anti-Dandruff Shampoo &
Conditioner
Care
Beli At-Home Fertility Test for Women At-Home Fertility Tests for Women
VTech V-Hush Rocker Sound & Motion
Baby Rocker
Stroller Soother
SheaMoisture Manuka Honey & Oatmeal
Bar Soap
Smooth & Exfoliating Bar Soap
Nivea Essentially Enriched Body Lotion
Body Lotion
Olay Super Serum Body Wash
Body Wash
Neuriva Memory 3D Brain Health Supplements
Medela Pump In Style Pro
Breast Milk Pump
Mucinex Children's Mighty Chews Cold & Children's Cough & Cold Medicine
Flu
Lactéol diarrhEase Kids Children's Digestive Health
Mucinex Kickstart Severe Congestion &
Cough & Cold Relief
Cough
Pampers Cruisers 360° Pull-On Diaper
Diapers
OPTASE LIFE Sensitive Eye Daily Renewal
Eye Cream
Cream
Blink Nourish Lubricating Eye Drops
Eye Drops
Neutrogena Collagen Bank Broad Face Moisturizer with SPF
Spectrum SPF 30 Moisturizer
Neutrogena Collagen Bank 15% Pure
Face Serum
Vitamin C Serum
Coppertone Sport Face SPF 60+ 2.5 oz
Face Sunscreen
Aveeno Calm + Restore Foaming Cleanser
Foam Face Cleansers
Supergut GLP-1 Daily Support GLP-1 Support Supplements
SheaMoisture Kalahari Melon Curl Stretch Hair Care for Curly Hair
Multi-Tasking Volume Cream
Burt's Bees Tinted Boosted Lip Balm
Lip Balm
CoverGirl Lash Blast Supercloud Mascara
Mascara
AXE Cherry Spritz Premium Deodorant
Men's Body Spray
Body Spray 4 Oz Can
Dove Men+Care Whole Body Deodorant
Men's Deodorant
Spray Marine + Blue Cypress
Dove Men+Care Clean Comfort Hydrating Men's Face and Body Wash
Body & Face Wash Pump
Premom Sperm Fortify
Men's Fertility
NIVEA MEN Age Defense Advanced
Men's Skincare
Serum
LISTERINE Clinical Solutions Sensitive
Mouthwash
Teeth Mouthwash
Biofreeze Ultraflex Patch
Pain Relief Patches
Neutrogena Hair Restore Advanced Growth
Scalp Serum
Scalp Serum
Dove Intensive Repair Shampoo and
Shampoo & Conditioner
Conditioner
COVERGIRL Clean Fresh Blurring Skin
Skin Tint with SPF
Tint
Crest 3DWhite Deep Stain Remover
Toothpaste
Toothpaste
Select Proformance ELITE Whey Protein
Whey Protein Powder
Isolate
SheaMoisture Vitamin C + Niacinamide Women's Deodorant/Antiperspirant
Even Tone Antiperspirant Deodorant Stick
OLLY Period Hero Women's Health Supplements
WINNING PRODUCT HOME GOODS, HOUSEHOLD CARE & PET
CATEGORIES
Ninja CRISPi PRO
Air Fryer
Ninja BlendBOSS
Blender
Shark StainForce Carpet & Upholstery Cleaner
Mrs. Meyer's Cat Deodorizing Spritz: White
Cat Deodorizer
Peach, Sweet Chamomile
Dawn Platinum PowerSuds Dish Soap
Dish Soap
Whirlpool 24" Stainless Steel Dishwasher
Dishwasher under $1500
with Spin&Load Rack and AI Intelligent
Wash - 50 dBA
Mrs. Meyer's Dog Deodorizing Spritz: White
Dog Deodorizer
Peach, Sweet Chamomile
Blue Buffalo Love Made Fresh
Dog Food
Earth Rated 3-in-1 Dog Shampoo
Dog Shampoo
Chewsday Dental Chews
Dog Treats
Mrs. Meyer's Blueberry Collection Hand
Hand Soap
Soap
EufyCam S4
Home Security Devices
Gain Tango Scent Boosters in Strawberry + In-Wash Laundry Scent Booster
Shea
Tide Original Liquid Laundry Detergent
Laundry Detergent
Sealy Posturepedic Collection
Mattress under $1500
Swiffer Sweep and Mop Deluxe, 2-in-1
Mop
Floor Mopping and Sweeping Kit
Mrs. Meyer's Blueberry Collection Multi-
Multi-Surface Cleaning
Surface Everyday Cleaning
Amazon Echo Show 15 (2nd Gen)
Smart Home Hub
Petlibro Air Smart Feeder
Smart Pet Devices
GLAD ForceFlex MaxStrength Bahama
Trash Bag
Bliss Trash Bags
Spruce Power Wand Weed & Grass Killer
Weed & Grass Killer
WINNING PRODUCT QUICK SERVICE MENU ITEM
CATEGORIES
Jack-in-the-Box Sourdough Scrambler Breakfast Meals & Items
Sonic Pretzel Bacon Smasher Burger
Burger
Chick-fil-A Pretzel Cheddar Club Sandwich Chicken Sandwich
Wendy's Chicken Tenders
Chicken Strips
Domino's Parmesan Stuffed Crust
Pizza
Chick-fil-A Waffle Potato Chips
Sides
Dunkin' Cereal N' Milk Latte Specialty Coffee Beverage
Subway Ham & Turkey Stacker Turkey Sandwich
WINNING PRODUCT SERVICE CATEGORIES
Groomit Mobile Pet Grooming
Services
Luna In-Home Physical Therapy Expansion Mobile Physical Therapy
Citi Strata Elite Card Rewards Credit Card
Teladoc Health Telehealth Services
About Newsweek: Newsweek is the global digital news organization built around the iconic 92-year-old American magazine. Newsweek reaches 100 million people monthly with its thought-provoking news, opinion, images, graphics, and video delivered across a dozen print and digital platforms. Headquartered in New York City, Newsweek also publishes international editions in EMEA and Asia.
About BrandSpark International and Best New Product Awards Inc.
Founded in 2001, BrandSpark International is a research and consulting firm dedicated to providing brands with the actionable insights necessary to refine strategic brand positioning, build consumer trust, and enhance the success of new product launches. Best New Product Awards Inc. runs leading credential programs Best New Product Awards, BrandSpark Most Trusted Awards, and the newly-launched Worth it! Awards.
*Permission from Best New Product Awards Inc. is required to reference the Best New Product Awards win or use the Best New Product Awards logo or winning claims.
For interview requests or more information on the Awards, please contact:
Kim Diamond, VP, Best New Product Awards, kdiamond@bestnewproductawards.com
For more information regarding BrandSpark’s extensive shopper and trust insights, please contact: Philip Scrutton, VP Shopper Insights, BrandSpark International, pscrutton@brandspark.com
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SOURCE Best New Product Awards Inc.
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