Following its official unveiling at Clarke Quay, Tiger’s first-of-its-kind five-lion dance troupe ushers in the brand’s Chinese New Year celebrations across the island, from festive roadshows to digital greetings.
As Singapore’s iconic homegrown beer, Tiger officially kicked off its Chinese New Year celebrations last Thursday evening at Clarke Quay, unveiling and “awakening” its first-ever five-lion dance troupe, the Huat Squad, in a traditional officiation ceremony.
The five-lion dance troupe, Huat Squad, was inspired by the traditional concept of ä”çä’é- (Wu Fu Lin Men), a popular Chinese New Year greeting that means “five blessings arrive at the door.” It’s Tiger’s way of reimagining a familiar tradition and localising it for Singapore, with each lion representing a different blessing that people wish for: longevity, wealth, health, kindness, and peace. By unleashing the five Huats across the island, Tiger brings these wishes to life for people to experience and celebrate together. From 30 January to 15 February, members of the public can catch the Huat Squad at six festive roadshows (refer to Annex A for the full schedule), bringing roaring energy to familiar spaces where friends and families gather in anticipation of a truly Huat year ahead.
At each stop, the first 50 shoppers who purchase a 24-can carton will receive two cans of Tiger Radler Mandarin & Honey along with a limited-edition Huat Coin.
Bring home the Huat at our festive roadshows
As part of Tiger’s Chinese New Year celebrations, festive roadshows will take place at selected supermarkets and neighbourhood kopitiams across the island.
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Supermarket roadshows: Shoppers who purchase two or more 24-can cartons of Tiger or Tiger Crystal can dive into the festivities and stand a chance to win cash prizes or walk away with limited-edition Tiger merchandise.
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Coffeeshop roadshows: Enjoy the festive atmosphere at your local coffeeshop with Tiger-infused bak kwa created in collaboration with Century Bak Kwa and the opportunity to redeem Tiger merchandise, designed with Zha Huo Dian, The Corner Shop, with every eight quarts of beer purchased.
Send The Huat through digital greetings
Beyond on-ground celebrations, Tiger is also bringing the festive spirit into digital spaces with Send The Huat, a series of customised greeting videos designed to turn festive wishes into chances to win instant prizes.
Inspired by the familiar tradition of sending Chinese New Year greetings at the stroke of midnight, Send The Huat allows Singaporeans to share digital blessings via WhatsApp, spreading Huat from one person to another with a simple share. Each greeting carries forward the same five blessings represented by the Huat Squad, creating a seamless connection between Tiger’s on-ground and digital celebrations.
From now till 24 February, all Singapore residents aged 18 and above can visit https://www.drinkies.sg/brands/tigercny26-sendthehuat to unlock a chance at festive rewards, with no spending required.
How to Send the Huat:
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Select & Share: Choose your favorite cheeky greeting video and forward it via WhatsApp to friends and family along with your unique referral code.
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Double the Luck: When recipients message Tiger Beer and enter your code, both you and your friend unlock a chance to spin digitally for a prize.
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Keep the Huat Flowing: Recipients will then receive their own custom videos and codes to keep the cycle of prosperity going, limited to 10 per user every day.
By simply sharing a greeting, participants stand a chance to win a variety of joyful surprises designed to make the season feel a little more Huat:
Prizes include:
— An exclusive home-visit by the Huat Squad for one grand winner
— Over $15,000 in vouchers for major supermarkets (FairPrice, Sheng Siong, DFI Group) and 7-Eleven
— 25 gold-plated coins
— 100x free additional spins at Tiger Chinese New Year Supermarket Roadshows
An islandwide celebration of Huat
Follow @tigerbeersg on Instagram for real-time updates on Huat Squad appearances and roadshow locations or visit https://www.drinkies.sg/brands/tigercny26-sendthehuat to start sending the Huat this Chinese New Year.
More details of Tiger’s Chinese New Year activities here: https://www.drinkies.sg/brands/tigercny26
Hi-res images from the Clarke Quay launch and Huat Squad performance are available here.
About Tiger®
Tiger® was born in 1932 on the streets of Singapore. Today, Tiger® is the number one international premium beer from Asia and is available in more than 60 markets across the globe. Defying the odds to create the ultimate brew, a perfect balance between bold and refreshing, Tiger® has been uncaging new ways to take refreshment to the next level and make the impossible possible for decades. Tiger® believes that there is a tiger inside each of us, a version of ourselves that knows no limits to what is possible.
For more information, please visit www.tigerbeer.com.
APPENDIX
TIGER
®
HUAT SQUAD PERFORMANCE SCHEDULE
DATE TIME LOCATION
ADDRESS
30 January 5:38pm
S11 Ang Mo Kio 711 Ang Mo Kio Ave 8, AMK S11, #01-3501,
2026 S560711
31 January
2026 5:38pm FairPrice Jurong Point 63 Jurong West Central 3, #03-01, S648331
1 February
2026 1:38pm FairPrice Tanjong Pagar 1 Tanjong Pagar Plz, #01-01, S082001
7 February 5:38pm Sheng Siong Jurong
2026 Superbowl 3 Yuan Ching Rd, #01-01A/02, S618642
8 February
2026 5:38pm
Giant Tampines 21 Tampines North Dr 2, #03-01, S528765
14 February
2026 5:38pm Sheng Siong 845 Yishun 845 Yishun Street 81, #01-186, S760845
TIGER
®
CHINESE NEW YEAR ROADSHOWS SCHEDULE
DATE TIME LOCATION
ADDRESS
KOPITIAMS
16 January 2026 7pm -10pm Mei Cheng Food Paradise Bedok 168 Bedok South Avenue 3, #01-471, S460168
17 January 2026 7pm -10pm
NTI Coffee 964 Jurong West St 91, #01-342, Block 964, S640964
23 January 2026 7pm -10pm Happy Seafood Village
1 Lor 23 Geylang, S388352
24 January 2026 7pm -10pm
Johnson Eatery
125 Lor 1 Toa Payoh, #01-523, S310125
30 January 2026 7pm -10pm
S11 Ang Mo Kio 711 Ang Mo Kio Ave 8, AMK S11, #01-3501, S560711
31 January 2026 7pm -10pm
Fufa 7 Eunos
7 Eunos Crescent, #01-2665, S400007
6 February 2026 7pm -10pm
Kopitiam Square
10 Sengkang Square, S544829
7 February 2026 7pm -10pm Chang Cheng Mee Wah Coffeeshop
802 Tampines Ave 4, #01-07, S520802
13 February 2026 7pm -10pm
New Century Bedok 539 Bedok North Street 3, #01-619 Kaki Bukit Mall,
S460439
14 February 2026 7pm -10pm
KSL Yishun 417
Blk 417 Yishun Ave 11, #01-351, S760417
SUPERMARKETS
31 January 2026 6pm -10pm FairPrice Jurong Point 63 Jurong West Central 3, #03-01, S648331
1 February 2026 2pm -6pm FairPrice Tanjong Pagar
1 Tanjong Pagar Plz, #01-01, S082001
7 February 2026 10am -2pm Sheng Siong Bedok 209 209 New Upper Changi Road 01 #631, #02-631,
S460209
7 February 2026 6pm -10pm Sheng Siong Jurong Superbowl
3 Yuan Ching Rd, #01-01A/02, S618642
7 February 2026 6pm -10pm Sheng Siong Clementi 720 720 Clementi West Street 2, #01-144, S120720
7 February 2026 6pm -10pm
FairPrice Tampines 4 Tampines Central 5, #B1 -12, Singapore 529510
8 February 2026 6pm -10pm Sheng Siong Jalan Bahar
7 Jurong West Ave 5, #01-01/08, S649486
8 February 2026 6pm -10pm
Giant Tampines WRS
21 Tampines North Dr 2, #03-01, S528765
14 February 2026 5pm -9pm FairPrice Xtra Hyper Vivo City 1 HarbourFront Walk, #01-23 & #B2-23, S098585
14 February 2026 6pm -10pm Sheng Siong 845 Yishun
845 Yishun Street 81, #01-186, S760845
14 February 2026 6pm -10pm FairPrice Bedok North A Blk 212 Bedok North Street 1, #01-147, S460212
15 February 2026 6pm -10pm
FairPrice AMK Hub 53 Ang Mo Kio Avenue 3, #B2-40, AMK Hub, S569933
15 February 2026 6pm -10pm
Prime Joo Seng 1 Upper Aljunied Ln, #01-01 Joo Seng Green,
S360001
15 February 2026 6pm -10pm
Giant IMM 2 Jurong East Street 21, #01-100 IMM Building,
S609601
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SOURCE Tiger Beer
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COMTEX_472493182/1005/2026-01-28T01:03:44