Acraveable, bite-sized innovation delivering protein, fiber, and fueling energy – now available nationwide
RXBAR, a brand known for its transparency and No B.S. promise, believes that simple and nutritious food should also taste great. That belief inspired the brand's latest innovation: RXBAR Protein Energy Bites – a delicious, multi-layer snacking option that takes RXBAR beyond the bar and into an entirely new format.
https://mma.prnewswire.com/media/2832126/Kellanova__RXBAR_Protein_Energy_Bites_in_Strawberry_Peanut_Butter_and_Dark_Chocolate_Peanut_Butter.jpg
While “bites” currently account for just 1% of the protein and wellness snack category*, consumers are increasingly seeking smaller, texture-rich snacks made with simple, nutrient-dense ingredients that provide real energy without added sugar or fillers. RXBAR Protein Energy Bites were created to meet that demand, delivering 8-10 grams of protein per serving and a good source of fiber – an important nutrient most Americans fall short on** – to help power busy lifestyles with fueling energy.
Each RXBAR Protein Energy Bite features a chewy outer layer and creamy peanut butter filling, offering a satisfying, multi-textural experience that's as delicious as it is functional. They are made with just a handful of recognizable ingredients, including peanut butter, egg whites, dates, and apples, and are available in two delectable flavors:
— Dark Chocolate Peanut Butter – A rich, chocolatey shell with roasted peanuts and a smooth peanut butter center.
— Strawberry Peanut Butter – A chewy, fruit-forward bite with bright strawberry notes and smooth peanut butter.
“RXBAR Protein Energy Bites are a natural next step for the brand,” said Eileen Flaherty-Yao, Senior Director, Brand Marketing at Kellanova. “People want convenient, bite-sized snacks made with simple ingredients and great flavor, and this innovation delivers exactly that. By pairing protein with a good source of fiber in a novel format, we're offering an easy way to stay energized no matter what the day looks like, and a whole new way to enjoy RXBAR.”
Each portable pouch includes two perfectly portioned bites for easy snacking on the go – easy to pack for lunches, toss in a work bag, or keep on hand for quick, pick-me-up moments throughout the day.
RXBAR Protein Energy Bites are available at retailers nationwide and online at RXBAR.com.
For updates, product information, or to follow along, head to @rxbar on social media or visit RXBAR.com.
*NielsenIQ PWS Database, 52 weeks ending March 8, 2025**Cleveland Clinic, “How Much Fiber Per Day?” Health Essentials, reviewed February 2024
About Kellanova
Kellanova (NYSE:K) is a leader in global snacking, international cereal and noodles, and North America frozen foods with a legacy stretching back more than 100 years. Powered by differentiated brands including Pringles®, Cheez-It®, Pop-Tarts®, Kellogg's ® Rice Krispies Treats®, RXBAR®, Eggo®, MorningStar Farms®, Special K®, Coco Pops®, and more, Kellanova's vision is to become the world's best-performing snacks-led powerhouse, unleashing the full potential of our differentiated brands and our passionate people. Our net sales for 2024 were approximately $13 billion.
At Kellanova, our purpose is to create better days and ensure everyone has a seat at the table through our trusted food brands. We are committed to promoting sustainable and equitable food access by tackling the crossroads of hunger, sustainability, wellbeing, and equity, diversity & inclusion. Our goal is to create Better Days for 4 billion people by the end of 2030 (from a 2015 baseline). For more detailed information about our commitments, our approach to achieving these goals, and methodology, please visit our website athttps://www.kellanova.com.
Media Contacts
Kellanova Media Hotlinemedia.hotline@kellanova.com
TombrasJenna Gerbino Kaplanjgerbinokaplan@tombras.com
https://mma.prnewswire.com/media/2832128/Kellanova__A_portable_pouch_of_RXBAR_Protein_Energy_Bites_designed_for_easy_snacking_on_the_go.jpg
https://mma.prnewswire.com/media/2832129/Kellanova__RXBAR_Protein_Energy_Bites_in_Dark_Chocolate_Peanut_Butter_made_with_simple_recognizabl.jpg
https://mma.prnewswire.com/media/2832130/Kellanova__Each_pouch_includes_two_perfectly_portioned_bites_to_help_power_busy_lifestyles_with_fuel.jpg
https://mma.prnewswire.com/media/2832131/Kellanova__RXBAR_Protein_Energy_Bites_in_Strawberry_Peanut_Butter.jpg
https://mma.prnewswire.com/media/2701492/RXBAR_WhtBox_BW__1_Logo.jpg
https://edge.prnewswire.com/c/img/favicon.png?sn=CL33240&sd=2025-12-08
View original content to download multimedia:https://www.prnewswire.com/news-releases/rxbar-expands-beyond-the-bar-with-new-protein-energy-bites-302626098.html
SOURCE Kellanova
https://rt.newswire.ca/rt.gif?NewsItemId=CL33240&Transmission_Id=202512080800PR_NEWS_USPR_____CL33240&DateId=20251208