Clear Channel Continues Evolving DCA & IAD Advertising and Sponsorship Program to Integrate Seamlessly with Airport Architecture, Maximize Advertiser ROI and Enhance Passenger Journeys
Clear Channel Outdoor'sAirports Division , the Americas-based airports business of Clear Channel Outdoor Holdings, Inc. (NYSE: CCO), today announced it was awarded, through a competitive process, a new 10-year contract (with a five-year renewal option) with the Metropolitan Washington Airports Authority (MWAA), beginning March 1, 2026. This agreement reaffirms Clear Channel Outdoor's (CCO) commitment to continually delivering a world-class advertising experience at Washington Reagan National Airport (DCA) and Washington Dulles International Airport (IAD).
MWAA initially selected CCO as its airport advertising and media partner in 2016 to transform MWAA's advertising program into a dynamic, engaging media experience and to lift advertising revenue. CCO immediately grew airport media revenues by thirty percent pre-COVID and today has nearly doubled revenue over the previous concessionaire. The new agreement builds on this success, focusing on evolution and enhancing what is already one of the nation's most effective airport advertising programs. With CCO, the airport advertising program continues to attract leading global brands including Meta, Samsung and Barclaycard.
Digital AccelerationUnder the new contract, Clear Channel will accelerate its digital strategy, committing to achieve 85% digital advertising coverage within two years. These upgrades will introduce, first-of-its-kind, transparent digital LumiGlass, Prism360 digital columns, and more large format LED video walls, continuing the investments to ensure DCA and IAD's place as benchmark media venues.
“Washington D.C. is a vital crossroads for business, government, and culture, and we're thrilled to extend our partnership with MWAA to bring even more innovation to DCA and IAD,” said Morten Gotterup, president, Clear Channel Outdoor, Airports Division. “This next chapter allows us to deliver unparalleled opportunities for brands to connect with one of the nation's most influential travel audiences through stiking, data-driven digital experiences. At the same time, these upgrades will enhance the visual environment and make the journey through Dulles and Reagan National even more dynamic, intuitive and inspiring for millions of passengers every year.”
Today's news comes on the heels of newly released research commissioned by Clear Channel Outdoor, and conducted by Nielsen, offering a timely, data-backed case for local and national brands to amplify their presence in the airport environment. The study showed that airport advertising continues to drive frequent flyers to even more action post ad exposure as air travel surges. The study comes as air travel continues surging and as TSA has screened record numbers of travelers this year, and the trend is expected to accelerate into 2026.
The study, which focused on **business travelers and *frequent flyers, provides a revealing look into traveler perceptions, preferences, and, most importantly, behaviors following exposure to airport advertising. In an era defined by traveler mobility, digital connectivity and experiential marketing, this study further underscores how airport media is uniquely positioned to deliver brand awareness and conversion at scale.
About Clear Channel Outdoor Holdings, Inc.Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) is at the forefront of driving innovation in the out-of-home advertising industry. Our dynamic advertising platform is broadening the pool of advertisers using our medium through the expansion of digital billboards and displays and the integration of data analytics and programmatic capabilities that deliver measurable campaigns that are simpler to buy. By leveraging the scale, reach and flexibility of our diverse portfolio of assets, we connect advertisers with millions of consumers every month.
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SOURCE Clear Channel Outdoor
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