The BrandSpark Canadian Trust Study reveals that being most trusted helps brands withstand price pressure and 3 core forms of emotional connection drive brand trust.
BrandSpark International today unveiled the winners of the 13th edition of the BrandSpark Most Trusted Awards (BMTA), honouring the brands that Canadians trust most across consumer products, food and beverage, grocery retail, health & OTC, home goods, petcare, services, and retail and restaurant categories. The BrandSpark Most Trusted Awards are based on the extensive 2026 BrandSpark Canadian Trust Study, reflecting the opinions of 45,394 Canadian shoppers who collectively provided 240,033 brand evaluations across 363 categories. The results provide a comprehensive view of how brand trust shapes purchasing behaviour across the country.
“In an environment where Canadians are increasingly selective with their spending, trust remains the currency of loyalty,” said Adam Bellisario, Associate Vice-President of the BrandSpark Most Trusted Awards. “This year's winners have achieved the highest levels of consumer confidence by consistently delivering quality, value, and reliability.”
The 2026 Most Trusted Awards had 173 new categories and expanded into new areas of importance to consumers including 16 new retail categories, 8 in petcare, and 11 new categories in dairy. In addition to national #1 Most Trusted winners, BrandSpark is also releasing those brands that have achieved a 2nd or 3rd place ranking nationally making them one of the Most Trusted brands in their segment.Top trusted brands in Quebec were revealed with52 categories featuring different trust leaders compared to the rest of Canada, highlighting how trust can take on different dimensions across regions.
BrandSpark's President, Robert Levy, noted that “our goal with the BrandSpark Most Trusted Awards is to capture the pulse of consumer sentiment across Canada with a study that has research rigor and credibility as well as a marketing support program achieving extensive reach. This is why many leading brands continue to leverage this highly meaningful win to help them reach consumers, retailers and other interested parties.”
Trust as Brand Currency “Being most trusted doesn't just mean a brand is widely known – it reflects real value recognized by Canadians,” said Philip Scrutton, Vice-President, Shopper Insights at BrandSpark. “Shoppers are willing to pay, on average, a 15% premium for the brand they trust most over available alternatives. Trust makes brands resilient during periods of price fluctuation or economic instability.”
BrandSpark's multi-year research shows that trust, as expressed by consumers, is a key predictor of purchase frequency, word-of-mouth advocacy, and long-term loyalty. Brands that consistently deliver quality and a clear purpose enjoy stronger retention and recover faster after disruptions.
The 2026 BrandSpark Canadian Trust Study revealed key insights into how Canadians define and reward trust today:
— Trust withstands price pressure: 79% of consumers said they would rather pay more for a brand they trust than switch to a cheaper alternative that is not as trusted.
— While value is a driver of trust and private label offerings continue to grow, national brands remain the trust leaders in most categories.
— The strongest predictors that a brand has earned resilient trust are being recognized for superior & consistent quality, creating a personal connection, and introducing distinct or innovative offerings.
True emotional connection is rare among even the most trusted brands -but powerful when achieved.
Trust measurements across 300+ categories show that most shopper connections to a brand and product remain based on the fundamentals – quality, value, reliability, efficacy, and customer service.
The BrandSpark Canadian Trust Study identified three core forms of emotional connection driving brand trust: Community & Belonging (feeling local, “for people like me”), Love & Joy (active enjoyment and advocacy), and Memory & Nostalgia (associations with family, rituals, and meaningful life moments).
“Leading brands in Canada increasingly win by authentically layering these connection types on top of a strong functional base”, says Scott Boyer, EVP BrandSpark International.
TrustSpark.ai™ BrandSpark has leveraged AI with its proprietary extensive trust survey quantitative and qualitative data to provide brands with unique insights regarding the drivers of trust, and the competitive and strategic strengths and weaknesses compared to other brands in the category and uniquely benchmarked against thousands of other brands within other categories within the BrandSpark Canadian Trust Study. These unique Trust Insights are available to brands.
A Night of Celebration: 2026 BrandSpark Most Trusted Awards Event On November 19, 2025, BrandSpark and the Association of Canadian Advertisers (ACA) welcomed Canada's leading brands to an exclusive celebration at Corus Quay Atrium in downtown Toronto. Hosted by Jeff McArthur and Carolyn Mackenzie from The Global National Morning Show, the evening featured a presentations of 2026 winners, insights from BrandSpark, panel discussions with marketing leaders from Bell Canada, Revlon Canada, Walmart Canada, Newell Brands and OLG and a lively networking reception celebrating the achievements of 2026's most trusted brands.
“It was inspiring to see so many of Canada's most trusted brands come together to celebrate the strong consumer trust that they have all earned and continue to support. Canada has some of the strongest marketers in the world and the Most Trusted Brands event allows them to come together to celebrate, network and learn”, said Robert Levy, President of BrandSpark International.
Below are a few of this year's standout category winners (in no order):
— As we enter the winter months and unpredictable weather in Canada,The Weather Network/MétéoMédia was voted Most Trusted Source for Weather Information
— No Frillsand Maxi were voted the Most Trusted Grocery Store for Low Prices Nationally and in all regions (Western Canada, Ontario, Quebec, and Atlantic)
— Revlonwas voted the Most Trusted Lipstick brand for 11 years in a row
— Britawas voted the most trusted Water Filter Products
— Some new trending categories included were Most Trusted Prescription Medicine for Weight Loss (Ozempic), A.I. Platform (ChatGPT), Pay later Service (Klarna) and Snack Pouch (Gogo squeeZ)
For a full list of the 2026 winners, including Top 3 Most Trusted Brands and Quebec, and to see how brands promote their wins, visitwww.BrandSparkMostTrusted.com
BABY & KIDSCATEGORY # CATEGORY MOST TRUSTED WINNER1 Baby & Kids Laundry Detergent Ivory Snow2 Baby & Kids Nasal Aspirator FridaBaby3 Baby Food Maker Beaba / NutriBullet Baby (TIE)4 Baby Food Pouches Gerber5 Baby Lotion Aveeno Baby / Johnson's Baby (TIE)6 Baby Monitor VTech7 Baby Probiotics BioGaia8 Baby Snacks Gerber9 Baby Wash & Shampoo Johnson's Baby10 Baby Wipes Huggies11 Baked Crackers for Kids Goldfish12 Bottle Sterilizer Philips Avent13 Breast Pump Medela14 Car Seat Graco15 Children's Allergy Relief Children's Benadryl16 Children's Cough & Cold Relief Children's Tylenol17 Children's Natural Cough & Cold Relief Zarbee's18 Children's Online Learning Platform ABCmouse19 Children's Pain & Fever Relief Children's Tylenol20 Children's Thermometer Braun21 Crib Mattress Graco / Ikea / Simmons Kids (TIE)22 Diaper Pail Diaper Genie23 Diapers Huggies / Pampers (TIE)24 Dolls Barbie25 Educational Toys Fisher-Price26 Electronic Educational Toys VTech27 Infant / Baby Bottles Philips Avent28 Insect Repellent for Kids OFF!29 Nipple Care Lasinoh30 Stroller Graco31 Wipe Warmer Munchkin
BEAUTYCATEGORY # CATEGORY MOST TRUSTED WINNER32 Anti-Aging Skin Care Olay33 Beauty Tools Revlon / Sephora (TIE)34 Dermaplaning Tool Schick35 Eye Shadow Maybelline / Mac (TIE)36 Eyeliner Maybelline37 Face Wipes Neutrogena38 Foundation CoverGirl / L'Oréal / Maybelline (TIE)39 Hair Heat Protectant Tresemmé40 Lipstick Revlon41 Longwear Makeup L'Oréal / Maybelline (TIE)42 Mascara Maybelline43 Natural Lip Care Burt's Bees
FOOD & BEVERAGECATEGORY # CATEGORY MOST TRUSTED WINNER44 Almond Plant-Based Beverage Silk45 Bacon Topping Kirkland Signature46 Baked Beans Heinz47 Baking Yeast Fleischmann's48 Better-for-You Pasta Catelli49 Bottled Water Pure Life50 Canned Chili Stagg Chili51 Canned Fruit Del Monte52 Canned Luncheon Meat SPAM53 Canned Seafood Clover Leaf54 Canned Vegetables Green Giant55 Cereal Kellogg's56 Chewing Gum Excel57 Cooking Oil Mazola / No Name (TIE)58 Cooking Stock / Broth Campbell's59 Corn Starch Fleischmann's60 Corn Syrup Crown61 Dairy-Free Cheese Daiya62 Eggs Burnbrae Farms63 Flavoured Water Enhancer Mio64 Fresh Fruit Dole65 Frozen Breaded Chicken Products Janes66 Frozen Fish High Liner67 Frozen Individual Meals Crave / Michelina's / President's Choice (TIE)68 Frozen Pizza Dr. Oetker69 Frozen Pizza Snacks McCain / Pillsbury (TIE)70 Frozen Plant-Based Meat Alternatives Beyond Meat71 Frozen Potato Products McCain72 Fruit Bar Sunrype73 Fruit Juice Oasis74 Granola Quaker75 Granola Bar Nature Valley / Quaker (TIE)76 Halal Meat Zabiha Halal77 Hazelnut Spread Nutella78 Hot Sauce Frank's RedHot79 Hummus Fontaine Santé80 Jerky Jack Link's81 Ketchup Heinz82 Lunch Kits Lunchables83 Macaroni & Cheese Kraft Dinner84 Mayonnaise Hellmann's85 Mexican Food Products Old El Paso86 Mortadella San Daniele87 Mustard French's88 Non-Alcoholic Beer Corona89 Oat Plant-Based Beverage Silk90 Oatmeal Quaker91 Olive Oil Bertolli92 Pasta Catelli93 Peanut Butter Kraft94 Plant-Based Meat Alternatives Beyond Meat95 Plant-Based Yogurt Silk96 Premade Garlic Bread Furlani97 Prosciutto San Daniele98 Protein Bars Clif Bar99 Protein Shake Premier Protein100 Ready-to-Eat Popcorn Orville Redenbacher's101 Salad Dressing Kraft102 Salad Kit Taylor Farms103 Salami Mastro104 Seasoning & Spices Club House105 Snack Pouches GoGo squeeZ106 Sparkling Water Bubly / Perrier (TIE)107 Tea Tetley108 Tea Concentrate Tazo109 Tortilla Wraps Dempster's110 White Bread Wonder111 Whole Grain Bread Dempster's
FOOD & BEVERAGE (DAIRY)CATEGORY # CATEGORY MOST TRUSTED WINNER112 Brie Cheese Président113 Butter Lactantia114 Cheddar Cheese Armstrong / Black Diamond (TIE)115 Cold Foam Creamer International Delight116 Cottage Cheese (Ontario) Nordica116 Cottage Cheese (Québec) Sealtest116 Cottage Cheese (West) Dairyland117 Cream Cheese Philadelphia118 Dahi Yogurt Khaas119 Greek Yogurt Oikos120 Halal Yogurt Khaas121 High-Protein Milk Fairlife / Natrel (TIE)122 High-Protein Yogurt Oikos123 Indulgent Yogurt Liberté124 Kids' Cheese Cheestrings125 Kids' Drinkable Yogurt Yop126 Lactose-Free Cheese Black Diamond127 Milk (Atlantic) Farmers / Scotsburn (TIE)127 Milk (Ontario) Neilson127 Milk (Québec) Québon127 Milk (West) Dairyland128 Mozzarella Saputo129 Organic Yogurt Liberté / Olympic (TIE)130 Parmesan Cheese Kraft131 Plain Yogurt (non-greek) Astro132 Premium Aged Cheddar Cheese Balderson133 Processed Cheese Slices Kraft134 Single Serve Bottled Milk Milk2Go135 Sour Cream (Atlantic) Farmers / Scotsburn (TIE)135 Sour Cream (Ontario) Gay Lea135 Sour Cream (Québec) Sealtest135 Sour Cream (West) Dairyland
GROCERYCATEGORY # CATEGORY MOST TRUSTED WINNER136 Conventional Grocery Store (Atlantic) Sobeys136 Conventional Grocery Store (Ontario) Metro136 Conventional Grocery Store (Québec) IGA136 Conventional Grocery Store (West) Real Canadian Superstore / Safeway / Save On Foods (TIE)137 Grocery Store Bakery (Atlantic) Sobeys137 Grocery Store Bakery (Ontario) Metro137 Grocery Store Bakery (Québec) IGA137 Grocery Store Bakery (West) Safeway138 Grocery Store for Customer Service (Atlantic) Sobeys138 Grocery Store for Customer Service (Ontario) No Frills / Walmart (TIE)138 Grocery Store for Customer Service (Québec) IGA138 Grocery Store for Customer Service (West) Real Canadian Superstore / Walmart (TIE)139 Grocery Store for Fresh Meat & Seafood (Atlantic) Sobeys139 Grocery Store for Fresh Meat & Seafood (Ontario) Metro / No Frills (TIE)139 Grocery Store for Fresh Meat & Seafood (Québec) IGA139 Grocery Store for Fresh Meat & Seafood (West) Real Canadian Superstore140 Grocery Store for Fresh Prepared Foods (Atlantic) Sobeys140 Grocery Store for Fresh Prepared Foods (Ontario) Metro / No Frills (TIE)140 Grocery Store for Fresh Prepared Foods (Québec) IGA140 Grocery Store for Fresh Prepared Foods (West) Costco / Real Canadian Superstore / Safeway (TIE)141 Grocery Store for Fresh Produce (Atlantic) Sobeys141 Grocery Store for Fresh Produce (Ontario) No Frills141 Grocery Store for Fresh Produce (Québec) IGA / Maxi (TIE)141 Grocery Store for Fresh Produce (West) Real Canadian Superstore142 Grocery Store for Low Prices / Affordability (Atlantic) No Frills142 Grocery Store for Low Prices / Affordability (National) No Frills142 Grocery Store for Low Prices / Affordability (Ontario) No Frills142 Grocery Store for Low Prices / Affordability (Québec) Maxi142 Grocery Store for Low Prices / Affordability (West) No Frills143 Grocery Store for Natural / Organic Foods Avril / Whole Foods Market (TIE)144 Grocery Store for Store Brand / Private Label Products No Frills
HEALTH & OTCCATEGORY # CATEGORY MOST TRUSTED WINNER145 Arthritis Pain Relief Tylenol146 Bandages Band-Aid147 Blood Glucose Monitor (non-continuous) OneTouch / Contour Next (TIE)148 Cold Sore Treatment Abreva149 Condom Trojan150 Contact Lens Solution Bausch & Lomb (Renu, Biotrue)151 Continuous Glucose Monitor FreeStyle Libre152 Cough, Cold & Flu Relief Tylenol153 Diabetic Nutritional Shake Glucerna154 Eczema Care Aveeno155 Eye Drops Systane156 Fibre Supplement Metamucil157 Gas & Bloating Relief Pepto-Bismol / Tums (TIE)158 Headache Relief Tylenol159 Hearing Aids Oticon / Phonak (TIE)160 Heartburn Relief Tums161 Laxative RestoraLAX162 Memory Support Supplement Jamieson163 Men's Adult Multivitamin Centrum164 Men's Razors Gillette165 Nasal Allergy Spray Flonase166 Oral Back Pain Relief Robax167 Ovulation Test Clearblue168 Pregnancy Test Clearblue169 Prescription Medicine for Weight Loss Ozempic170 Probiotic Supplements Jamieson171 Protein Powder Vega172 Sleep Aid Jamieson173 Tampons Tampax174 Topical Pain Relief Voltaren175 Upset Digestive System Relief Pepto-Bismol176 Vitamin C Powder Emergen-C177 Women's Adult Multivitamin Centrum
HOME GOODS & OUTDOORCATEGORY # CATEGORY MOST TRUSTED WINNER178 Air Fryer Ninja179 Air Purifier Dyson / Honeywell (TIE)180 Barbeque Grill Weber181 Blender Ninja182 Camping Products & Accessories Coleman183 Canopy / Sun Shelter Coleman184 Carpet Cleaner Machine Bissell185 Clothes Iron Black+Decker / Philips (TIE)186 Clothes Steamer Conair187 Cookware Lagostina / T-fal (TIE)188 Cooler Coleman189 Dashcam Garmin190 Dehumidifier Honeywell191 Dishwasher Bosch / LG (TIE)192 Disposable Lighter Bic193 Door Lock Weiser194 Electric Fan Honeywell195 Electric Kettle Black+Decker / Hamilton Beach (TIE)196 Faucets Moen197 Food Processor Ninja198 Greeting Cards Hallmark199 Humidifier Honeywell200 Kitchen Knives Henckels201 Label Maker Brother202 Luggage Samsonite203 Markers Sharpie204 Mattress Sealy205 Mattress-in-a-Box ENDY206 Motor Oil Castrol207 Oven / Range Samsung208 Pen Bic209 Portable Speaker JBL210 Refrigerator LG211 Single Serve Blender Ninja212 Single Serve Coffee Maker Keurig213 Slow Cooker Crock-Pot214 Smart Thermostat Google Nest215 Smoker Traeger216 Space Heater Honeywell217 Standby Home Generator Generac218 Television Samsung219 Toaster Black+Decker220 Toaster Oven Black+Decker221 Vacuum Dyson222 Washer / Dryer LG223 Water Filter Products Brita
HOUSEHOLD & CLEANINGCATEGORY # CATEGORY MOST TRUSTED WINNER224 All-Purpose Cleaner Lysol225 Bathroom Cleaner Lysol226 Bathroom Tissue Kirkland Signature / Royale (TIE)227 Carpet Stain Remover Resolve228 Cleaning Products for Wood Floors Murphy / Pine-Sol / Swiffer (TIE)229 Dishwasher Detergent Cascade230 Dishwasher Rinse Aid Finish231 Disinfectant Spray Lysol232 Dryer Sheets Bounce233 Exterior Paint BEHR234 Exterior Stain BEHR235 Fabric Softener Downy236 Floor Cleaning Tools Vileda237 Food Preservation Bags Ziploc238 Food Storage Bags Ziploc239 Food Storage Containers Tupperware / Rubbermaid / Ziploc (TIE)240 Food Vacuum Sealer FoodSaver241 Garbage Bags Glad242 Garbage Cans Glad / Rubbermaid (TIE)243 Household Cleaning Products with Natural Ingredients Attitude / Lysol (TIE)244 Insect Control Raid245 Interior Paint BEHR246 Laundry Detergent Tide247 Laundry Disinfectant Lysol248 Laundry Scent Booster (in-wash) Downy Unstopables249 Laundry Stain Remover OxiClean / Resolve (TIE)250 Multi-Purpose Disinfecting Wipes Lysol251 Odour Fighting Fabric Rinse Downy252 Painter's Tape 3M Scotch / Frog Tape (TIE)253 Paper Towels Bounty254 Scented Candles Bath & Body Works255 Toilet Bowl Cleaner Lysol
PERSONAL CARECATEGORY # CATEGORY MOST TRUSTED WINNER256 Beard Care Products King C. Gillette257 Beard Trimmer Philips258 Body Moisturizer Aveeno259 Electric Toothbrush Oral-B260 Feminine Hygiene Pads Always261 Floss Oral-B262 Hair Regrowth Products Rogaine263 Hair Removal Nair264 Hand Sanitizer Purell265 Insect Repellent OFF!266 Interdental Cleaning Oral-B267 Manual Toothbrush Oral-B268 Men's Deodorant / Antiperspirant Old Spice269 Men's Hair Styling Dove Men+Care / L'Oréal (TIE)270 Mouthwash Listerine271 Shampoo & Conditioner (Men) Head & Shoulders272 Shampoo & Conditioner (Women) Dove / Pantene (TIE)273 Sunscreen Banana Boat / Coppertone / Neutrogena (TIE)274 Teeth Whitening Crest275 Toothpaste Colgate276 Water Flosser Waterpik277 Women's Deodorant / Antiperspirant Dove278 Women's Hair Styling L'Oréal279 Women's Razors Gillette Venus
PETCARECATEGORY # CATEGORY MOST TRUSTED WINNER280 Cat Litter Arm & Hammer281 Cat Treats Temptations282 Dog Treats Milk-Bone283 Dry Cat Food Purina284 Dry Dog Food Purina285 Flea & Tick Prevention Advantage II / K9 Advantix II286 Fresh Dog Food Freshpet287 Online Pet Services Rover288 Pet Insurance Provider Trupanion289 Virtual / Online Veterinary Service Provider Vetster290 Wet Cat Food Friskies291 Wet Dog Food Cesar / Purina (TIE)
RETAIL & RESTAURANTSCATEGORY # CATEGORY MOST TRUSTED WINNER292 Coffee Shop Coffee Tim Hortons293 Casual Restaurant for Family Dining (Atlantic) Swiss Chalet293 Casual Restaurant for Family Dining (Ontario) Swiss Chalet293 Casual Restaurant for Family Dining (Québec) St-Hubert293 Casual Restaurant for Family Dining (West) Boston Pizza294 Casual Restaurant for Italian Food East Side Mario's295 Casual Restaurant for Seafood Red Lobster296 Certified Pre-Owned Phone Retailer Apple297 Convenience Store (National) 7-Eleven297 Convenience Store (Ontario) Circle K297 Convenience Store (Québec) Couche-Tard297 Convenience Store (West) 7-Eleven298 Electronic Device Repair Store Apple / Best Buy (TIE)299 Ice Cream Shop Dairy Queen300 Neighbourhood Retailer for Health, Beauty & Cosmetics Shoppers Drug Mart / Pharmaprix301 Pharmacy Shoppers Drug Mart / Pharmaprix302 Quick Service Restaurant for Chicken Kentucky Fried Chicken303 Quick Service Restaurant for Hamburgers (Atlantic) McDonald's303 Quick Service Restaurant for Hamburgers (Ontario) McDonald's303 Quick Service Restaurant for Hamburgers (Québec) McDonald's303 Quick Service Restaurant for Hamburgers (West) A&W304 Quick Service Restaurant for Pizza Domino's305 Quick Service Restaurant for Sandwiches Subway306 Retailer for Home Improvement The Home Depot307 Retailer for Hunting & Fishing Gear Bass Pro Shops & Cabela's308 Retailer for In-Store Shopping and Pickup & Delivery (omnichannel) Walmart309 Retailer for Lower Prices on Baby & Kids Products Walmart310 Retailer for Lower Prices on Health, Beauty & Personal Care Walmart311 Retailer for Lower Prices on Toys Walmart312 Retailer for Mattresses & Sleep Products Sleep Country / Dormez-vous313 Retailer for Shipping & Document Services Canada Post / Staples (TIE)
SERVICESCATEGORY # CATEGORY MOST TRUSTED WINNER314 AI Platform ChatGPT315 Antivirus Software Norton316 Auto Insurance Provider CAA Insurance / Intact Insurance (TIE)317 Cashback Rewards Credit Card Provider CIBC318 Coffee Chain Loyalty Program Tim Hortons319 Cryptocurrency Exchange Platform Coinbase320 Digital Document Signing Service DocuSign321 DNA Testing Ancestry322 Drug Store Loyalty Program PC Optimum323 Email Marketing Platform Mailchimp324 Fast Oil Change Service Mr. Lube325 Gas Loyalty Program Petro-Points326 Grocery Loyalty Program PC Optimum327 Grocery Pickup & Delivery Walmart328 Health Diagnostic Services LifeLabs329 Hearing Centre Costco Hearing Centre / Hearing Life (TIE)330 Home Insurance Provider Intact Insurance331 Home Security Provider TELUS SmartHome Security332 HVAC Service Provider (Ontario) Enercare / Reliance Home Comfort (TIE)333 Job Search Website Indeed334 Language Learning App Duolingo335 Meal Kit Delivery Service HelloFresh336 Meditation App Calm337 No Annual Fee Credit Card Provider PC Financial338 Online Casino (Ontario) OLG338 Online Casino (Québec) Loto Québec339 Online Design Tool Canva340 Online Healthcare Platform TELUS Health341 Online Security Provider Norton342 Pay Later Service Klarna343 Portable Storage & Moving Containers Company U-Haul (U-Box)344 Real Estate Agency RE/MAX345 Rewards Credit Card Provider PC Financial346 Roadside Assistance Service CAA (AMA, BCAA)347 Source for Weather Information The Weather Network / MétéoMédia348 Sports Betting Provider Bet365349 Supplemental Health Insurance Provider Blue Cross / Manulife (TIE)350 Tire Sales & Service (National) Canadian Tire350 Tire Sales & Service (West) Kal Tire351 Weight Loss Program WW (Weight Watchers)352 Windshield Repair / Replacement Service Speedy Glass / Lebeau353 Women's Health & Fertility App Flo
TRAVELCATEGORY # CATEGORY MOST TRUSTED WINNER354 Airline for Customer Service Air Canada355 Airline for Domestic Travel Air Canada356 Airline for International Travel Air Canada357 Airline Loyalty Program Aeroplan358 Car Rental Service Enterprise359 Cruise Line Royal Caribbean International360 Hotel Loyalty Program Marriott Bonvoy361 Travel Booking Platform for Deals Expedia362 Travel Insurance Provider (Ontario) CAA362 Travel Insurance Provider (Québec) Blue Cross362 Travel Insurance Provider (West) CAA (BCAA, AMA)363 Short-Term Rental Booking Site Airbnb
How the BrandSpark Most Trusted Awards Are DeterminedThe BrandSpark Most Trusted Awards are based entirely on the opinions of consumers who actively shop or use the category. Participants provide unaided, top-of-mind responses, identifying the single brand they trust most. Winners are declared when a brand achieves a statistically significant lead or when its trust share exceeds 10%, with ties recognized when results fall within a 3% margin. This independent methodology ensures that only brands with genuine consumer trust are recognized.
About BrandSpark International and Best New Product Awards Inc.Founded in 2001, BrandSpark International is a research and consulting firm whose Trust, New Product, and Brand Value studies provide unmatched insight into how consumers choose new products, which brands they trust, and which brands they consider worth the price. BrandSpark conducts the research for the Best New Product Awards, BrandSpark Most Trusted Awards, and BrandSpark Worth it! Awards. Best New Product Awards Inc. operates these leading credential programs: BrandSpark Most Trusted Awards in Canada, the United States, and the United Kingdom; Best New Product Awards in Canada and the United States; and the BrandSpark Worth it! Awards in the United States.
Permission and authorization from Best New Product Awards Inc. are required to reference a BrandSpark Most Trusted Awards win or to use the Most Trusted logo or associated claims.
For media inquiries, licensing requests, or interview opportunities, please contact:Megan RybkoDirector, BrandSpark Most Trusted AwardsMRybko@BrandSpark.com
For more information, visitwww.BrandSparkMostTrusted.com
SOURCE BrandSpark International
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