The world's largest producer of panettones introduces a new indulgent holiday confection to the United States, with events across New York City
Bauducco®, the world's largest producer of panettone, today announces the launch of Bauducco Chocottone®, a chocolate-forward reimagining of the beloved Italian holiday sweet loaf, in the U.S. Developed as an exclusive trademarkwithin Bauducco®'s signature panettone line, the new confection combines Bauducco®'s rich heritage of traditional craftsmanship with contemporary flavors designed to bring more sweetness and indulgent moments to the season.
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Bauducco Chocottone® is an airy, ready-to-eat holiday sweet loaf studded with real chocolate chips and finished with an indulgent fudge coating that can also be used for breakfast classics like French toast. Whether it's a weekend brunch, a celebration with friends, or a cozy breakfast with loved ones, the Bauducco Chocottone® is a delicious way to share holiday joy. The new confection is available in three indulgent flavors, including:
— Chocottone® Chocolate Chips: Featuring creamy chocolate chips and a fudge coating.
— Chocottone® Peanut Butter: Indulgent peanut butter, creamy chocolate chips and a fudge coating.
— Chocottone® Hazelnut Cream: Smooth hazelnut cream, creamy chocolate chips and a fudge coating.
“As we hold an impressive 86% share of the American panettone category, our research shows that today's U.S. holiday consumers are increasingly seeking indulgent, chocolate-forward treats that reflect evolving tastes. Bauducco Chocottone® was created to meet this desire for richer, sweeter flavors while preserving the artisanal quality that defines our Panettone; it represents a natural and strategic evolution for our brand. Bauducco Chocottone® is our gateway to introducing panettone to a new generation of consumers,” said Juliana Corá Bastos, Marketing & Trade Marketing Director, Bauducco® International BU.
To offer consumers a taste of Bauducco Chocottone®, Bauducco® is hosting events throughout New York City this holiday season. Stop by the following locations:
— Grand Central Station Holiday Fair: December 1- December 31
— Macy's at Herald Square: December 3 – January 3
— Columbus Circle at Central Park: December 2 – December 31
For those who already cherish the panettone as part of their holiday traditions, Bauducco® continues to offer its traditional Bauducco® Panettonein 24oz and 2.8oz sizes and the Bauducco Pandoro® in 17.5oz.
Bauducco Chocottone® will be available at retailers nationwide and Amazon starting in November.
ABOUT BAUDUCCO®
Founded in Brazil in 1952 by an Italian immigrant, Bauducco® is one of the world's largest producers of baked goods, globally. Inspiring unforgettable moments with recipes crafted with innovation and passion, Bauducco®'s products are synonymous with The Feeling of Family. As a global company exporting to more than 50 countries, Bauducco® has been doing business in the U.S. for more than 20 years and has a national presence. Panettone, one of Bauducco®'s most iconic products, is a strategic player in the U.S. market, where the brand holds an 86% value share in this category. Bauducco® is the leading wafer producer nationwide. Bauducco®'s signature Panettones, Wafers, Cookies and Toasts are sold in most major retailers across the U.S. To learn more about Bauducco®, please visit www.bauducco.comand follow @bauducco.uson Instagram.
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SOURCE Bauducco
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