Cornerstone Financing, creator of CHEIFS® (Cornerstone Home Equity Insurance/Investment Funding Solutions), today announced the launch ofPrime HEI℠, a new wholesale program enabling licensed mortgage brokers to offer homeowners access to home equitywithout debt, monthly payments, or interest.
CHEIFS®is Cornerstone'sprime, non-debt home equity funding solution, originally built for financial advisors to help fund retirement, insurance, and investment strategies. Growing demand from the mortgage broker community led Cornerstone to expand distribution throughPrime HEI- a channel-ready program built specifically for mortgage brokers looking to serve clients who want flexibilitywithout leverage.
Unlike HELOCs, closed-end seconds, and reverse mortgages that carry monthly payment obligations or high upfront costs,CHEIFS provides a third option- a fractional equity investment that allows homeowners to convert a portion of their home's value to cash while retaining ownership and control.
“CHEIFS was designed as a planning solution for the mass-affluent market,” saidDan Anderson, Co-CEO of Cornerstone Financing. “Mortgage professionals quickly recognized its strength as an alternative to borrowing – a way for clients to access liquidity without disturbing their current mortgage or taking on additional debt.Prime HEIbrings that solution directly to the broker community in a compliant, structured way.”
Initially rolling out inCalifornia, Arizona, and Colorado,Prime HEIempowers mortgage professionals to serve qualified, mass-affluent homeowners seeking liquidity while preserving both cash flow and ownership.
“Prime HEIfills a gap in today's non-traditional home equity financing environment,” saidCraig Corn, Co-CEO of Cornerstone Financing. “Brokers have been asking for a modern, prime HEI alternative to HELOCs and CES – especially for clients focused on preserving liquidity and optimizing long-term wealth. Our cost structure is lower than most HEI products in the market today, which gives brokers and their clients a meaningful advantage.”
Approved brokers gain access to:
— A digital submission and quoting portal via PrimeHEI.com
— Dedicated support from Cornerstone's underwriting team
— Competitive broker compensation, paid directly by Cornerstone
Prime HEIrepresents the evolution of the CHEIFS platform – bringing a proven, lower-cost, non-debt HEI solution to mortgage professionals serving financially sophisticated homeowners.
Mortgage brokers interested in participating can apply directly atPrimeHEI.com
About Cornerstone Financing
Cornerstone Financingempowers homeowners and financial advisors to convert home equity into financial success – without debt or monthly payments. Founded byCraig CornandDan Anderson, Cornerstone merges structured-finance discipline with insurance and wealth-planning innovation through its flagship product,CHEIFS®, now available to mortgage brokers viaPrime HEI℠.
For more information, visitPrimeHEI.com
Media Contact: Vincent Mazza vmazza@cheifs.com
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SOURCE Cornerstone Financing LLC
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