The Inception Company, the market leader in live, virtual, and hybrid HCP event experiences, andData360, Inc., the healthcare industry's leading provider of Identity-First and Intent-Fueled Solutions, today announced a strategic partnership that redefines how healthcare professionals (HCPs) are engaged across digital platforms.
This collaboration brings together Inception's industry-renownedPando®, the Life Science industry's leading virtualengagementplatform, designed to deliver immersive, compliant HCP event experiences, withData360's proprietary identity graph and Fingerprint, its real-time intent engine, which includes over11 million NPI-mapped HCPsand5.5 million nurses. Together, the two companies will offer unmatched targeting, personalization, and activation capabilities for medical affairs, brand teams, and life sciences marketers.
“We're contributing our powerful and proven identity and intent data with the most trusted HCP virtual event experience in the industry,” saidJames J. Miller, Jr., President and CEO ofData360. “Inception's dynamic event model pairs expertly with Data360's verified HCP audiences and behavioral triggers, delivering the right message to the right provider, at exactly the right moment.”
“In today's complex landscape, healthcare brands need more than just an event; they need meaningful engagement,” addedPatrick Purcell, President of The Inception Company. “By leveragingData360's real-time insights and verified reach, we can help clients not only attract the right HCPs but deliver high-impact content that drives real outcomes.”
Key Partnership Capabilities:
— Precision Targeting: Invite and activate HCPs based on specialty, intent, prescribing behavior, and past engagement.
— Personalized Event Experiences: Tailor event content and follow-up based on real-time behavior, digital triggers, and NPI-level data.
— Unified Measurement & Reporting: Track participation, content interactions, and downstream engagement in a compliant, actionable way.
— Scalable Programs: Extend reach and engagement across live, virtual, and hybrid formats for brands, med affairs, and clinical education teams.
This partnership enables brands and agencies to move beyond basic event execution and towardintelligent engagement-driven by identity, intent, and proven experience design.
About The Inception Company
The Inception Company delivers a suite of technology-enabled, fully managed creative solutions designed to enhance audience engagement for critical Life Sciences events. The Inception team specializes in coordinating and delivering highly engaging programs with two fully managed studios in Fairfield, NJ and Ambler, PA. As the creators of the Pando® Meetings platform, Inception offers custom virtual solutions, broadcast production, creative video production, and live event production services. The Inception Portal (TIP) allows clients to meet all their AV needs in a few simple steps, with dedicated project managers. Visit the Inception website to learn more. https://www.inceptioncompany.com/
AboutData360
Committed to turning data into intelligence, Data360, Inc. serves a mission to be the go-to trusted data partner leading the industry with Identity-First and Intent-Fueled Solutions for Healthcare Marketers. The company's solutions and services allow marketers to gain broader and better access to physicians, HCPs, patients, and caregivers. Data360 delivers unequaled first-party data, proprietary technology extracting audience intent and behavior, and a focus on cost-effective and compliant ways to activate and engage healthcare audiences. Data360's Fingerprint solution is proprietary technology that identifies intent and maps it to digital identity to enrich HCP and Patient profiles. Explore more at https://www.data360online.com/.
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SOURCE The Inception Company
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