On October 28, twoMIXUESnowKing-themed painted airplanes completed their maiden flights successfully.During the flight, SnowKing invited our fans to join the journey, offering them a first taste of this joyful adventure. From now on, passengers will have the chance to enjoy a jubilant trip with SnowKing!
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The two specially designed airplanes, jointly introduced by Hainan Airlines and MIXUE, feature SnowKing as the main figure-flying joyfully across the blue skies and fluffy clouds, holding an ice cream scepter in hand and a vibrant red cape.
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Inside the cabin, SnowKing is everywhere-from the overhead bin, the headrest covers to the tray tables that showcase SnowKing and MIXUE's classic products. MIXUE has created a fully immersive and delightful travel experience for all passengers.
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During the customization of the aircraft, SnowKing live-streamed the entire painting and assembling process, inviting all fans online to witness the creation of the aircraft. This hospitality doesn't just stop here. SnowKing also treated the fans to an exclusive visit to MIXUE's super factory in Hainan. There, they explored every process of coffee making, from raw bean storage, roasting to packaging. Fans gained a deeper understanding of how MIXUE delivers high-quality, affordable, and authentic beverages. They expressed that the firsthand visit deepened their fondness of MIXUE and SnowKing!
“I love you, You love me, MIXUE ice cream&tea”-this is more than just a slogan of the brand. This catchy phrase reflects MIXUE's commitment to creating sweet and delightful moments through innovative spaces and occasions. On social media, netizens have been buzzing with excitement about the “SnowKing” themed painted aircraft, leaving enthusiastic comments like:
“SnowKing is really leveling up! I'm going to pick this flight next time!”
“SnowKing can fly now!”
“SnowKing, what other surprises do you have in store for us?”
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In the future, passengers aboard MIXUE's SnowKing-themed airplane will not only be able to enjoy MIXUE's beverages on the ground but also be surrounded by SnowKing's adorable image above the clouds. Each journey will promise them a memorable, sweet adventure, spreading joy to every corner of the trip.
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SOURCE MIXUE
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