In a world of empty promises and untruths… AT&T cuts through the hype with a campaign that redefines what customers should expect from their network and their carrier
While the other carriers are bombarding customers with slogans and swirl, AT&T (NYSE: T) is taking action – launching a bold new campaign to stand up for consumers by squashing competitoruntruthsand settingthe record straight.It'ssimple.AT&T deliversMore Coverage. More Reliability&More Accountability.
Backed by industry-leading investments in Fiber and 5G wireless networks, expert-built infrastructure, and The AT&T Guarantee – AT&T is the first and only carrier that guarantees both their wireless and fiber networks. This isn't a meaningless price-lock, this is showing up for customers with the truth, the proof, and the receipts to show.
On Screen: This Ain't Our First Rodeo with actor Luke Wilson
AT&T is striking back with a new advertising campaign featuring Luke Wilson that underscores a simple truth: trust is earned through action. The campaign calls out the litany of misleading and deceiving claims in other carrier's marketing.
“AT&T's networkspeaks for itself: more coverage, proven reliability,the industry's only Guarantee our customers can count on. Wedon'tmake promises wecan'tkeep – we deliver the connectivity people rely on and we stand behind it. Period,”said Kellyn Smith Kenny, chief marketing & growth officer, AT&T.
AT&T's Network Built to Deliver
From 2020 through 2024, AT&T invested$145 billionin U.S. connectivity infrastructure, including spectrum,and now covers 300,000+ more square miles than T-Mobile – an area larger thanCalifornia, New York, and Florida – combined.With the combined power of AT&T Fiber, and ouraward-winningnationwide network, customers enjoy seamless connectivity at home, work, or on the go.
Recent accoladesfromRoot Metrics1affirm AT&T's leadership in speed and reliability. Whetherit'sa critical work call, family check-in or emergency, customers can count on AT&T tohave the fewestdropped callscompared to T-Mobile who had the most. AT&T was also recognized by Ooklaforclearer conversations – earning recognition for Best Call Performancevs ourcompetitors.
“We're not just building a network – we're building trust,” saidJeff McElfresh, chief operating officer, AT&T.”With billions invested and a multiyear AT&T Fiber expansion,we'redelivering blazing-fast, rock-solid connectivity where people live, work, and move.Coverage.Reliability. Accountability. Thesearen'textras -they'rethe essentials of modern life, andwe'remaking them non-negotiable.”
The AT&T Difference
Customers deserve connectivity that just works and service that keeps them connected, everywhere they need to be.We'remeeting customerswhere they are at home, on the go, or in-store- and our experts are getting them the best solution.
— Faster fiber support.Same- or next-day fiber repairappointmentsisthe standard we holdourselves to.
— Clear updates whensomething'soff. We proactively notify impacted customers ifthere'san outage and apply automatic one-day bill creditsfor qualifying outages.
— A SmarterNetwork. AT&T is investing heavily in AI to detect service issues and perform self-healing to correct them.
— The AT&T Guarantee.2We are thefirst and onlyprovider to offer a guaranteethatcoversboth wireless and fiber networks -TheAT&TGuarantee delivers the connectivity you depend on, the dealsyou want, and the prompt and friendly service you deserve. All guaranteed, or we make it right.We aresetting the standard for care and service. From proactive bill credits in the rare eventour customersexperience a network interruption(no actionneededonthe customer's part) to transparent communication -theirexperiencematters,andwe'recommitted to delivering the best. We put the customer first. Period.
These standards are enabled by sustained investment in customer care – $750 million+ across the last four years – and AI-assisted tools that help our experts diagnose and resolve issues faster.
As the AT&T Guaranteenearsits one-year milestone,it'sclear,thisisn'tjust a campaign,it'sa commitment.AT&T connects people to what matters most -because connecting changes everything.
1Based on RootMetrics® United States RootScore® Report: 1H 2025. Tested with best commercially available smartphones on three national mobile networks across all available network types. Your experiences may vary. RootMetrics rankings are not an endorsement of AT&T.
2Credit for fiber downtime lasting 20 minutes or more; or for wireless downtime lasting 60 minutes or more caused by a single incident impacting 10 or more towers. Must be connected to impacted tower at onset of outage. Restrictions and exclusions apply. Seeatt.com/guarantee for full details.
About AT&T
We help more than 100 million U.S. families, friends and neighbors, plus nearly 2.5 million businesses, connect to greater possibility. From the first phone call 140+ years ago to our 5G wireless and multi-gig internet offerings today, we @ATT innovate to improve lives. For more information about AT&T Inc. (NYSE:T), please visit us at about.att.com. Investors can learn more at investors.att.com.
© 2025 AT&T Intellectual Property. All rights reserved. AT&T and the Globe logo are registered trademarks of AT&T Intellectual Property.
https://mma.prnewswire.com/media/1672090/AT_T_Logo_V1.jpg
https://edge.prnewswire.com/c/img/favicon.png?sn=DA05173&sd=2025-10-23
View original content to download multimedia:https://www.prnewswire.com/news-releases/att-stands-up-for-consumers-duped-by-competitors-misleading-claims-302592347.html
SOURCE AT&T
https://rt.newswire.ca/rt.gif?NewsItemId=DA05173&Transmission_Id=202510230600PR_NEWS_USPR_____DA05173&DateId=20251023