In the news release, Violife Collaborates with Cultural Icon Bozoma Saint John to Redefine What It Means to Eat Without Sacrifice, issued 09-Oct-2025 by Flora Food Group USA over PR Newswire, we are advised by the company that the quote in the sixth paragraph has been updated. The complete, corrected release follows:
Violife Collaborates with Cultural Icon Bozoma Saint John to Redefine What It Means to Eat Without Sacrifice
From Boardroom to Breakfast Table: How Two Industry Pioneers Choose Excellence Over the Ordinary
Cultural powerhouse Bozoma Saint John doesn't fit in a box, and neither should your diet. Today, Violife®, the #1 dairy free cream cheese brand in the U.S.,* is announcing a groundbreaking collaboration with the renowned executive and tastemaker to champion a simple philosophy: never settle for mediocrity, whether in business or at breakfast.
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Through real, unfiltered moments from Bozoma's life, the campaign proves that extraordinary taste and authentic living go hand in hand. Dairy free by choice, flexitarian by design, or simply someone who knows the difference between “good enough” and exceptional – Violife's cream cheese and coffee creamers meet you exactly where you are.
Drawing from consumer research, Violife uncovered a striking reality: 96% of dairy free cheese shoppers also purchase dairy cheese for their household, and 57% of people following specific diets break their own rules. Rather than shame these everyday choices, Violife and Bozoma celebrate them, recognizing that being human means choosing what works for your life, even when it doesn't follow the “rules.”
“I've never been interested in 'good enough' – not in a boardroom, not at breakfast,” said Bozoma Saint John. “Violife isn't just the best dairy free cream cheese. It's the best cream cheese, full stop. It's not a diet choice; it's a taste choice. And I don't compromise on either.”
The campaign acknowledges what research confirms: today's consumers aren't seeking products that just accommodate dietary restrictions – they're seeking superior taste. And they'll choose it whether or not dairy is part of their diet.
“Boz has always said the quiet part out loud, and so do we,” said Olga Osminkina-Jones, Group Chief Marketing Officer for Flora Food Group. “Choosing dairy-free isn't about giving something up – it's about having different standards. At Violife, we're not creating alternatives; we're creating the new benchmark for taste, joy, and choice for those who choose to or need to eat differently.”
From her executive leadership at Apple Music, Uber and Netflix, to her recent engagement celebration, Bozoma has built her career on one principle: never settle. That same standard applies to the breakfast table, where Violife delivers the excellence she demands everywhere else.
About Violife:
Violife is the #1 dairy free cheese brand* dedicated to crafting delicious, high-quality, dairy free products. Committed to innovation and taste, Violife's range of dairy free cheeses, coffee creamers, and spreads offer a delectable experience without compromising on flavor or texture. With a mission to revolutionize the dairy free industry, Violife continues to push boundaries and delight taste buds worldwide.
About Flora Food Group:
Flora Food Group offers consumers the next generation of delicious, natural, nutritious foods in four growing categories: butters and spreads, creams, culinary ingredients and cheeses. We hold leadership positions in many of the 100+ countries where we operate, with our beloved iconic brands including Flora, Becel+ProActiv, BlueBand, Country Crock, I Can't Believe It's Not Butter, Rama, and Violife. We have 150+ years of heritage, deep R&D expertise, and a relentless commitment to delivering delicious, nutritious foods to consumers in retail and professional foodservice settings. Flora Food Group is headquartered in Amsterdam (Netherlands), employs ~4,800 people worldwide and reported net sales of EUR 3.1billion in 2024.
*Nielsen, U.S. Unit Share of Alt Cream Cheese, latest 26 weeks, week ending 9/6/25. Violife® dairy free cream cheese: 41.2% Unit Share in such category.
**Nielsen, U.S. Unit Share of Alt Cheese, latest 26 weeks, week ending 9/6/25. Violife® dairy free cheese: 35.3% Unit Share in such category.
Media Contact: Elizabeth Walter, ewalter@golin.com
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SOURCE Flora Food Group USA
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