For H&M's new Atelier Autumn-Winter 2025 collection, the Atelier design studio presents a modern winter wardrobe of elevated essentials with anunexpected edge, as tailored shapes and finishes, balance workwear pieces and utilitarian accents. Leaning into these contrasts and relaxed, layered silhouettes, the A/W Atelier collection takes shape. Luxuriously tactile fabrics and an autumnal color palette – warm beiges, browns, and cognac neutrals, give way to deep emerald greens – ushering in a welcomed change of season.
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“Atelier Autumn-Winter 2025 plays with workwear codes and classic menswear references, as well as infusing the season with something more opulent.I really love the ease with which this collection brings contrasting elements together,” says Ana Hernández, Menswear Designer at H&M Atelier.
The art of layering remains central – velvetovershirts, denim, and fine wools add color and texture to essential cotton and jersey shapes. Fabrics that invite touch – from those woven in Italian mills to supple velvet, dense cotton, washed canvas, and wool knitwear.
The H&M Atelier Autumn-Winter 2025 collection will be available in select H&M stores worldwide and online from October 2nd, 2025.
Campaign Link: hereLink to Images: here
Media contact: mediarelations.us@hm.com
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SOURCE H&M
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