In a recent article in The Infatuation titled “The Best Birria In LA,” Birrieria Chalio is featured for its birria de chivo, pointing to its history, coming from Jalisco to Los Angeles a generation ago, with more recent expansion into Fort Worth, Texas.
During Hispanic Heritage Month, Birrieria Chalio announced their food tourism initiative to bring awareness to the rich history of birrieria in the United States and how it grew from Mexico to Los Angeles, and more recently to other U.S. markets like Fort Worth, Texas. As the first family of birria in the U.S., the Luis family is honoring their heritage while inviting the public to celebrate with them.
Enter Raul Luis, Owner and Operator of Birrieria Chalio Mexican Restaurants in Fort Worth, TX and Los Angeles, CA. To him and his family, birria, a mouthwatering stew mainly made with goat (chivo) or beef, is more than just a meal. It's a nostalgic dish that has become his livelihood, leading to a movement that has taken Fort Worth (and the country) by storm. Birria has been consumed for over 200 years, making it a tradition in the Mexican culture. Historically, this dish has been served at major life events like wedding, baptisms, quinceañeras, and other significant life events.
For nearly 50 years, Raul's family has been known as the original birrieros of Los Angeles, credited with introducing birria to California and setting the stage for its popularity across the country. What began as a backyard business in East Los Angeles soon grew into the first dedicated birrieria in the U.S., eventually leading to their Fort Worth location in 2010.
“My family and I have been serving this dish since the 1970s,” says Luis. “We're proud to be recognized as the birthplace of birria in the United States, a tradition we carried from Jalisco to Los Angeles, and now Texas. What started as serving friends and neighbors in our backyard has become a cultural movement that celebrates heritage, flavor, and family.”
Because the dish is not well known outside of the Mexican community, Luis set out to tell the story of his family's journey through a coordinated public awareness campaign and the creation of his YouTube channel, Birria World, which includes self-produced videos and ones of him visiting other restaurant owners and birria makers. In the past year alone, he has been featured by 54 media outlets, resulting in 4.78 million impressions, including the Food Network, Yahoo!, Associated Press, Good Morning Texas, Fort Worth Star-Telegram, Eater LA, LAist, and many more. With media, he has revealed the different types of birria available to consumers while educating the public about its cultural significance, making his restaurants sought-out destinations in the process.
So, what is his secret to success? “There is no secret formula,” he says. “When it comes to creating food, you hope people will like, the only requirement is to make the best possible dish with the best ingredients. Don't cut corners to save time or money. Serve each dish as if it were for a friend or family member, and the rest will take care of itself.”
The proof is in the birria, which you can try for yourself at the Fort Worth location (308 E Seminary Dr., Fort Worth, TX 76115). Meanwhile, you can learn more about Raul and Birrieria Chalio by visiting his website and YouTube channel.
As Hispanic Heritage Month continues, Birrieria Chalio stands as a proud symbol of culinary tradition and innovation, reminding the community that the first birria ever served in the U.S. came from their kitchen, a legacy that continues to inspire food lovers everywhere.
Media Contact:Shayne WellsMarketing Mavenshayne@marketingmaven.com(310) 955-7061
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