A Rotating Selection of Four Bottles Designed for Sober-Curious Excitement and Exploration
Boisson, the leading digital marketplace for premium non-alcoholic beverages, today announced the launch of the Boisson x André Hueston Mack Non-Alcoholic Wine Club, a subscription service delivering expertly curated, alcohol-free wine selections directly to members' doors. Designed for the growing number of sober-curious enthusiasts, the monthly club features a rotating selection of four bottles for $90 with shipping included-promising an elevated tasting experience without the alcohol.
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Boisson x André Hueston Mack unveil a curated NA wine club: 4 bottles for $90/month + tastings, content & member perks!!
“At Boisson, our mission is to redefine the way people experience non-alcoholic beverages, and the launch of the Boisson x AHM Non-Alc Wine Club is a natural next step,” said Holly Berrigan, CEO, Boisson. “With André leading the curation, members can look forward to an exciting journey of taste and discovery while enjoying mindful, alcohol-free living.”
Acclaimed sommelier André Hueston Mack partners as Boisson's Wine Director to ensure impeccable taste and expansive product exploration. With a storied career in fine-dining and the first to pair non-alcoholic alternatives, Mack brings unparalleled expertise to the program through hand selections each month directly from Boisson's expansive marketplace.
“As Wine Director at Boisson, I'm excited to launch what I believe is the future of inclusive wine culture,” said André. “Our non-alcoholic wine club delivers the sophistication and nuance wine lovers crave, whether you're sober-curious, expecting, or simply want to enjoy exceptional wine at any moment of the day.”
Highlights of theBoisson x AHM Non-Alc Wine Club include:
— Customizable frequency options: Choose monthly, bi-monthly, or quarterly club plans
— Seasonal, curated selections: Featuring a variety of dry and semi-sweet wines that engage the palate and showcase the growing number of non-alcoholic wine options
— Expert tasting content: Tasting videos and virtual events hosted by André Hueston Mack to elevate your palate and expand category education
— Exclusive access: Limited-edition launches, surprise add-ons, and members-only tasting kits exclusively from the Boisson digital marketplace
— NYC members-only perks: IRL monthly wine tastings and social hours for a more sustainable, community-driven experience
In addition to nationwide delivery, New York City members will enjoy exclusive in-person experiences at Fabrik Dumbo and Tribeca, including monthly wine tastings, social hours, and the option to pick up club selections in custom reusable totes instead of shipping boxes. The club officially launches with a kick-off party at Fabrik Tribeca on October 8, where new members can enjoy their first curated selections and connect with the community.
“We're thrilled to collaborate with Fabrik to create not just an at-home experience but also a vibrant IRL community for our wine club members in New York,” said Hannah Delaney, President, Boisson. “We plan to expand with more gatherings over the next year, giving sober-curious and NA enthusiasts more opportunities to connect, learn, and celebrate together.”
Boisson, originally founded as a curator of non-alcoholic spirits, wines, beers, and mixers, has become known for delivering exceptional quality and expanding access to zero-proof beverage innovation. After recent strategic leadership changes and a renewed focus on community and new product offerings, the wine club marks a key milestone in Boisson's next growth phase.
To become a member of the Boisson x AHM Non-Alc Wine Club, sign up here.
ABOUTBOISSON
Boisson is an online marketplace for the finest non-alcoholic wines, spirits alternatives, mixers, and ready-to-drink cocktails. With a focus on quality, education, and exploration, Boisson offers consumers mindful alternatives to traditional alcoholic beverages. The platform also supplies leading bars, restaurants and specialty retailers with curated NA selections from around the world. Visitwww.Boisson.co to learn more.
Media Contact:Suzanne MatulayBoisson@Society32.com
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