The Full-Throttle, Already Gold Medal-Winner is ROW 94's Third Expression
Country music superstar Dierks Bentley introduces the boldest, smoothest, and most authentic in the ROW 94 bourbon lineup yet: ROW 94 Full Proof ($54.99/750ml). Just a year after ROW 94's launch, the newest release was announced today at historic Green River Distilling Co. in Owensboro, Kentucky, where ROW is made in partnership with Lofted Custom Spirits. To celebrate, Bentley and the Green River team led guests on a tour of the distillery, followed by a musical performance and tasting of all three expressions of The Official Whiskey of Country™. ROW 94 Full Proof is available nationwide and online for purchase atROW94whiskey.com.
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Country music superstar Dierks Bentley introduces the bold, smooth, and authentic ROW 94 Full Proof Bourbon.
“During the development of our ROW 94 bourbon, I tasted it at full proof – and I instantly knew we had something special,” says Bentley. “There's something raw and powerful about the uncut experience that really stuck with me. I love our flagship bourbon at 94 proof, but I've been looking forward to sharing this 120 proof expression with our fans ever since.”
Barreled at 120 proof and aged a minimum of four years, ROW 94 Full Proof is a full-throttle, uncut expression made from the same mash bill as the original – 70% Kentucky-grown corn, 21% rye, and 9% malted and row barley. Bottled from new American White Oak barrels with a Level 4 char, ROW 94 Full Proof embodies the grit, resilience, and genuine character that defines both country music and those who live its values. It's already received a Gold medal in Fred Minnick's 2025 Ascot Awards.
Featuring notes of vanilla, fresh tobacco, leather, and subtle clove on the nose, ROW 94 Full Proof is rich in honey sweetness on the palate, with touches of raisins, black pepper and a smoky oak finish that quickly transforms into toffee and dark chocolate.
About ROW 94 WhiskeyROW 94 is a Kentucky Straight Bourbon Whiskey, launched in September 2024 by country music superstar Dierks Bentley and crafted with pride at the historic Green River Distilling Co. in Owensboro, Kentucky. ROW 94 uses Three Ingredients and The Truth, reflecting Dierks' dream to create a bourbon that he and his fans can enjoy on the big nights and everyday gatherings, amplifying the country in us all. It recently received a Gold medal (94 points) in the 2025 San Francisco World Spirits Competition. Subsequent bottlings include Broken Branches Bourbon. Learn more about ROW 94 atROW94whiskey.com.
About Dierks BentleyReleased in June, Dierks Bentley's acclaimed 11th studio album, Broken Branches, is rooted in raw honesty and storytelling, embracing life's outliers and underdogs with songs about resilience, change, and connection. Praised for its “distinctive and daring sound” (Esquire), the 11-track collection features a cross-generational lineup of collaborators-including John Anderson, Riley Green, Miranda Lambert and Stephen Wilson Jr.-and is a bold reaffirmation of Bentley's heartfelt grit paired with standout musicianship. After more than 20 years on country's family tree, the multi-Platinum superstar has amassed eight Number One albums, 22 Number One songs and over 9.5 billion global streams, plus 15 Grammy nominations and membership in the historic Grand Ole Opry. Praised for delivering a live show that “blends hits, a genuine onstage ebullience that easily outpaces many of today's newcomers, and intentional audience engagement” (Billboard), Bentley recently took his 30-city Broken Branches tour to amphitheaters across the country, including a stop at the iconic Madison Square Garden. He also recently launched the Broken Branches Fund, a multi-year initiative in partnership with Music Health Alliance to provide mental health support for the music industry's creative and touring professionals. Continuing the path built from the ground up, as an entrepreneur, he has four locations of the gastropub and live music venue “Dierks Bentley's Whiskey Row” and has a Flag & Anthem lifestyle collection “Desert Son.” For more information on new music and upcoming tour dates, visitDierks.com.
For ROW 94 media inquiries, please contact: Jen Neugeboren – jen@neugeborenpr.comDebbie Rizzo, debbie@drinkpr.com
For Dierks Bentley:Tyne Parrish – tynep@thegreenroompr.comSarah Bennett – sarah@thegreenroompr.com
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SOURCE ROW 94 Whiskey
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