Kris Jenner, Doja Cat, Bach Buquen, Gabbriette, Kiko Mizuhara and others prove that when your foundation can do it all, it's all you need to wear.
Introducing I Only Wear M•A•C- a bold new campaign celebrating skinat its most immaculate with M•A•C Studio foundations, proven to stand up to anything by a cast of cultural icons and tastemakers.
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For his first M•A•C campaign, new Global Creative Director Nicola Formichetti brings his unmistakable edge to a striking black-and-white series shot by legendary photography duo Inez & Vinoodh. Sharing his vision for the campaign, Formichetti says, “With I Only Wear M•A•C, I wanted to create images that were pure and timeless. This cast represents the diversity of the M•A•C community, all dressed in nothing but M•A•C foundation. In a world that is very divided, M•A•C is going back to its roots – All Ages, All Races, All Genders – all coming together in sweet harmony.”
MEET THE CAST:I Only Wear M•A•C unites a genre-defying, generation-spanning cast of cultural forces who put their foundations through the ultimate tests to prove that when your foundation can do it all, it's all you need to wear.
— Doja Cat: The GRAMMY-winning artist and cultural provocateur makes her debut as the new M•A•C Global Brand Ambassador, showing just how flexible Studio Fix Fluid SPF 15 in NC20 can be with her signature, body-bending dance moves.
— KrisJenner: Matriarch, mogul and pop culture icon, Kris puts Studio Fix Fluid SPF 15 and Studio Fix Powder Plus Foundation in NC20 to the test as she juggles her high-stakes role as manager in the office, as well as shaking her signature martini atop a moving treadmill.
— BachBuquen: The French TikTok phenom known for his viral videos normalizing makeup for men puts Studio Fix Fluid SPF 15 and Studio Fix Powder Plus Foundation in C5 through sweat-tests of lifting weights, being body-painted, and posing as a literal work of art on a pedestal.
— Gabbriette:The reigning it-girl of gothic glam puts Studio Fix Fluid SPF 15 in C4 to the test in a hot and sweaty kitchen – mixing, whisking, baking, and frosting a custom M•A•C cake.
— Amar Akway: The rising South Sudanese model puts Studio Fix Fluid SPF 15 and Studio Fix Powder Plus Foundation in NW60 to the sweat test with viral workout challenges like balancing on a vibration plate.
— Kiko Mizuhara: The Japanese model, actress, singer and designer puts Studio Fix Fluid SPF 15 and Studio Fix Longwear Cushion Compact SPF 50 / PA+++ in C5 to the longwear and sweatproof test with an all-night dance party – and proves her love for foundation by literally bathing in it.
— Devyn Garcia: The trailblazing model reshaping the face of fashion puts Studio Fix Fluid SPF 15 and Studio Fix Powder Plus Foundation in NC44 to the sweat and water test with a viral stepper workout before drenching herself in water.
— KristenMcMenamy: The legendary supermodel and eternal rebel puts Studio Fix Fluid SPF 15 and Studio Fix Powder Plus Foundation in N4 to the sweat test with her signature runway walk – performed on a treadmill.
— Cortisa Star: The viral rapper and emerging fashion force whose breakout track “Fun” catapulted her into underground superstardom steps under the spotlight in Studio Radiance Serum-Powered™ Foundation in NC11 – proving its glow and staying power hold up from stage to spotlight.
PUT YOUR SHADE TO THE TEST ON M•A•C MATCH DAYAs part of our mission to help everyone find their best Studio shade, we're taking over all 500+ M•A•C freestanding stores worldwide on Saturday, September 27, for M•A•C Match Day – a global event packed with giveaways, interactive games, celebrity appearances, Artist-led masterclasses and more.
CAN YOUR FOUNDATION DO THIS?From oil control and sweat resistance to 24-hour wear and skincare-powered radiance, M•A•C Studio delivers high-performance formulas without compromise. Whether you prefer a soft-matte finish or a natural glow, these liquid and powder foundations are designed to enhance, correct and adapt across an unmatched spectrum of shades for all skin tones and skin types.
Put our high-performance foundations to the test:
— Studio Fix FluidSPF 15: 67 soft matte shades. Controls oil + hydrates skin. 24HR wear. Waterproof.
— Studio Fix Powder Plus Foundation: 67 blur-matte shades. 12HR oil + shine control. Waterproof.
— Studio Radiance Serum-Powered Foundation:59 naturally radiant shades. 24HR hydration. 33% skincare ingredients.
“Nicola's first campaign for M•A•C brings fresh creative energy to the brand while honoring our inclusive and boldly expressive legacy,” says Aïda Moudachirou-Rebois, SVP and Global General Manager, M•A•C Cosmetics. “It captures everything M•A•C Studio is known for – high-performance formulas that deliver all-day excellence for every skin tone, every moment, every look. I'm excited for fans everywhere to experience the campaign and find their perfect Studio match.”
Join the movement and show us what you wear at @MACcosmetics with #IOnlyWearMAC.
FOLLOW US @MACcosmeticsM•A•C (Make-Up Art Cosmetics) is a leading brand of professional cosmetics and part of The Estée Lauder Companies Inc. Since its creation in Toronto, Canada, over 40 years ago, the brand's popularity has grown through a tradition of word-of-mouth endorsement from Makeup Artists, models, photographers and journalists around the world. M•A•C is now sold in over 130 countries/territories worldwide. Follow M•A•C on Instagram, TikTok, X, Snapchat, Pinterest and Threads (@MACcosmetics); become a M•A•C fan on Facebook (facebook.com/maccosmetics); follow M•A•C on Instagram (instagram.com/maccosmetics); and watch M•A•C videos on YouTube (youtube.com/maccosmetics). For a M•A•C location near you, visit MACcosmetics.com.
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SOURCE MAC Cosmetics
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