Appointment underscoreseos' commitment to innovation, disruptive brand building, and commercial excellence
eosProducts, the iconic Gen Z beauty and personal care brand, today announced the appointment of Soyoung Kang as President, a newly created role that reflects the company's ambitious growth trajectory and category leadership.
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Since joining eos in 2018 as Chief Marketing & Innovation Officer, Kang has been a driving force behind eos' transformation into one of the fastest-growing mass body care brands in the U.S. In her new position, she will continue to oversee marketing, innovation, and ecommerce, while also assuming expanded responsibility for the company's commercial strategy, business performance, and P&L growth and profitability.
“Soyoung has been instrumental in shaping eosinto the cultural powerhouse and commercial success it is today,” said Jonathan Teller, Founder & CEO of eos Products. “She spearheaded our expansion into the body care category, now the core of our business. Her strategic vision, disruptive creativity, and commercial acumen make her the ideal leader for our next phase of growth.”
The appointment comes as eoscontinues to deliver unprecedented performance, including 14 consecutive quarters of double-digit retail sales growth, market leadership across multiple categories, and widespread consumer recognition. The brand's momentum has been fueled by a combination of breakthrough innovation, disruptive marketing campaigns, and consumer-first strategies that resonate deeply with Gen Z and Millennial audiences.
“eoshas always been a brand that dares to disrupt while putting the consumer first,” said Kang. “It's an honor to lead into this next chapter as we continue to push boundaries, build community, and drive sustainable, profitable growth through innovation, creativity, and commercial excellence.”
Prior to joining eos, Kang held senior leadership roles at Bath & Body Works, Victoria's Secret, and The Boston Consulting Group.
About eos:
Founded in New York in 2009, eos-aka Evolution of Smooth-is an innovative beauty and personal care brand that has redefined skin care for a new generation of consumers. eos is dedicated to turning everyday routines into joyful, sensorial experiences through high-quality products that feel premium yet remain accessible. From its iconic lip balm spheres to viral body lotions and cult-favorite shave creams, eos delivers uncompromising performance incorporating clean, natural, cruelty-free, and sustainable ingredients.
Today, eos ranks among the fastest-growing personal care brands in North America. With a mission to delight consumers, eos combines best-in-class product design, prestige-level fragrances, and dermatologist-tested formulas that work as good as they look and smell. The brand has built a passionate fanbase-particularly among Gen Z and Millennials-through authentic, digital-first marketing and a strong cultural presence across social media platforms. For more information, please visit www.evolutionofsmooth.com
Media Contact:eos ProductsLaura Bierbaumlbierbaum@evolutionofsmooth.com
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SOURCE eos Products
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