Louisiana Fish Fry, a leading manufacturer and distributor of authentic, Louisiana-inspired food products, announced their partnership with GRAMMY-winning artist Troy Andrews, also known by the stage name Trombone Shorty – bringing together two Louisiana icons to celebrate a shared commitment to culture, creativity, and community.
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The partnership blends Trombone Shorty's innovative musical style with Louisiana Fish Fry's rich heritage and dedication to bringing the authentic taste of the bayou to kitchens everywhere. Together, they will promote the company's array of products, including seafood and chicken breadings and entrée bases like gumbo and étouffée, launch curated Spotify playlists designed to pair with signature recipes (listen here), bring the brand on the road through a tour engagement program that will feature Louisiana Fish Fry at select Trombone Shorty concerts, and create a custom-composed sound for Louisiana Fish Fry's upcoming Make Tonight Cajun Knight campaign.
“Louisiana Fish Fry has been a staple in my kitchen since childhood,” said Troy Andrews, a.k.a. Trombone Shorty. “In Louisiana, our culture revolves around food, music, and community, and this partnership celebrates all of that. I'm proud to team up with a brand that captures the true flavors of home and to share that spirit with the world.”
Growing up in New Orleans, Trombone Shorty's kitchen was filled with the flavors of home. His grandmother's red beans and rice, served with fried fish or chicken were staples – and Louisiana Fish Fry has long been a part of his family meals. When it comes to comfort food, his go-to is a classic fried shrimp po'boy.
“Partnering with Trombone Shorty is a true celebration of Louisiana,” said Joe Tuza, Louisiana Fish Fry CEO. “Just like his music, our products are rooted in tradition and full of energy and flavor. Together, we're excited to share the sounds and tastes of Louisiana culture with fans across the country.”
“When Primary Wave partnered with Trombone Shorty earlier this year, we knew how important Louisiana culture was to him,” said Joshua Rothstein, Director of Brand Partnerships at Primary Wave Music. “Our goal was to find a brand that celebrates and embraces Louisiana the way he does every day. This partnership with Louisiana Fish Fry was a no brainer. It's a product that has been a staple in his family's kitchen for years which makes this alliance even more special, and we are beyond excited for what's to come.”
Fans can look forward to engaging with this unique collaboration online and on the road. For more information on the partnership, a full list of tour dates, and details on where to find Louisiana Fish Fry products, visit www.tromboneshorty.com and www.louisianafishfry.com.
About Louisiana Fish FryLouisiana Fish Fry is a leading manufacturer and distributor of Louisiana-inspired food products founded in 1982 in Baton Rouge, Louisiana. With origins rooted in a local seafood and produce market, the company has grown into a trusted national brand known for delivering bold, authentic Cajun-style flavors to kitchens across the country. Its product offerings include batters and coatings, seasonings, seafood boils, sauces, marinades, entrée mixes, and more. All products are proudly made in the USA, with operations based in Baton Rouge, LA. LFF was acquired by MidOcean Partners in 2021. For more information, visit:www.louisianafishfry.com.
About Trombone ShortySince Trombone Shorty made his Jazz Fest debut at four, he's performed everywhere from the White House and the Super Bowl to MSG and the Grammy Awards (he won his first in 2022); toured and recorded with the likes of Pharrell, Bruno Mars, Mark Ronson, Jon Batiste, Lenny Kravitz, Red Hot Chili Peppers, Jeff Beck, and Ringo Starr; and become one of the most recognizable cultural ambassadors the Crescent City has to offer. For more information, visit: www.tromboneshorty.com
Louisiana Fish Fry Media:The DoorLouisianaFishFry@thedooronline.com
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