Men's Grooming Disruptor Joins North Carolina's Hub of Innovation and Talent
Dollar Shave Club, the razor brand known for its unmatched humor, irreverence and great razors at a low price is celebrating the grand opening of its new corporate headquarters in Durham, North Carolina at the historic American Tobacco Campus, managed by CBC Real Estate. This marks an exciting new chapter for the disruptive brand that has challenged traditional norms in the shaving industry for over a decade.
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Dollar Shave Club now occupies a beautifully redesigned 17,500 square foot space in the Crowe Building at 406 Blackwell Street. Designed by Little Diversified Architectural Consulting and built by Bridgepoint Construction, the space blends historical character with a bold, brand-driven design. The interior reflects DSC's personality with warm, moody tones and subtle nods to its original razor product, including “barbershop” seating in the lobby. A skylit top floor floods the open seating areas with natural light, while a custom mural on exposed brick integrates Durham's industrial past.
As part of the brand's approach to fostering collaboration and innovative thinking, the office features a stunning outdoor “work patio” overlooking the Durham Bulls Athletic Park, a flexible hoteling arrangement for hybrid work, and series of huddle rooms rather than staid offices where teams can co-create breakthrough new products, marketing campaigns, and customer experiences. The American Tobacco Campus captures a spirit of innovation, which drives Dollar Shave Club, and also provides employees access to amenities such as the YMCA, coffee shops, a yoga studio, and local restaurants which collectively serves as a magnet for work-life balance.
“Relocating to Durham is a sharp move in every sense,” said Larry Bodner, CEO of Dollar Shave Club. “We looked at Raleigh, Nashville, Austin – all the fast-growing hubs you'd expect – and what drew us to Durham is the people. There's a strong sense of community here, and the American Tobacco Campus puts us right in the heart of the city, steps from the Bulls and surrounded by global brands. Our new space is a place people will want to come to every day. It's bold, inviting, and unmistakably Dollar Shave Club. With space built for 80, this headquarters also gives us room to grow.”
Since its groundbreaking launch in 2010 with a viral ad campaign that disrupted the traditional razor industry, Dollar Shave Club has consistently positioned itself at the forefront of the personal grooming revolution. The company pioneered a subscription-based model that prioritized customer convenience, affordability, and exceptional user experience. In the decade and a half since launching, Dollar Shave Club has become synonymous with irreverent, fun and authentic storytelling. As Dollar Shave Club has continued to push the boundaries, consumers have come to know Dollar Shave Club for their incredible razors, shave creams and other grooming products – at better prices than their competitors – and for the modern branding and messaging which feels more like a chat between good friends than corporate marketing.
The headquarters' opening continues a pivotal year for Dollar Shave Club, which has seen significant momentum including the successful launch of its College Handle collection and Dollar Shave Club's marketing campaign which challenged 23 real shavers to create ad and marketing copy for Dollar Shave Club's latest, and best, razor to date!
Keep yourself up to date on the latest brand happenings by visiting www.dollarshaveclub.com or following @dollarshaveclub on Instagram and TikTok.
About Dollar Shave Club Inc.Dollar Shave Club Inc. started in 2011 by solving a huge problem in the shaving industry: shopping for razors sucked. So, we did what needed to be done: offered quality, affordable razors, delivered straight to your door. Since then, we've transformed into a multinational, omni-channel, lifestyle brand with retail presence nationwide, and a goal to offer simple solutions for your shave and grooming journey at a great price. Whether you've been with us from the start or just got here, everyone's welcome in the Club.
Media Contact:Eleni FritzFINN Partners469-834-0433dollarshaveclub@finnpartners.com
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SOURCE Dollar Shave Club Inc.
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