Greenhouse-Grown Salad Brand Offers Fans a Chance to Win aPTO Getaway
BrightFarms, a national leader in indoor farming, is celebrating diehard Salad Freaks – those who champion crunch, obsess over freshness, and proudly build their day around a great salad. Introducing Salad Freaks in the Workplace, BrightFarms' new campaign that spotlights the hilarious and relatable moments salad lovers face on the job because they won't let anything stand in the way of getting in their favorite greens.
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From guarding their salads against fridge thieves, to crunching during mid-Zoom meetings, to thinking about their lunchtime salad before 10am hits; these aren't just regular salad eaters. They want crunchy, long-lasting lettuce that's pesticide-free without any prep needed. With greenhouse-grown greens that stay fresher longer, BrightFarms makes it easy for Salad Freaks to get their fix. To celebrate the movement, BrightFarms partnered with @areyouokayshow, a popular social media series that interviews people for their funny takes on everyday life, and other content-creator Salad Freaks to bring the workplace salad chaos to life.
“We were inspired by the countless letters, poems, and even sonnets, from fans writing in to share their love of BrightFarms,” said Jess Soare, vice president of marketing at BrightFarms. “So we thought: let's invite more people to join in. Be bold, be proud, and be unapologetically obsessed with your salad.”
Calling All Salad Freaks: Enter to Win $5K Toward Your Next PTO Trip
Just because summer's over doesn't mean your travel plans have to be! BrightFarms is giving Salad Freaks the chance to turn their PTO dreams into reality – because office warriors deserve a break, too. As a thank you to those who pack their lunch religiously, fight for fridge space, and proudly rep their greens, BrightFarms is launching a social giveaway inspired by a tale as old as time: the stolen office lunch.
One lucky winner will receive $5K toward their dream PTO getaway – simply for sharing what they'd write on a fridge note to stop coworkers from stealing their BrightFarms greens. Whether it's polite or full of drama (just keep it HR-friendly), the best note will take the prize.
Fans can enter by commenting their note on BrightFarms' pinned Instagram post (@brightfarms). For bonus entries, participants are encouraged to post a video of themselves mid-crunch on a BrightFarms salad, tag @brightfarms, and use the hashtag #SaladFreaksatWork. Ten additional winners will score a Salad Freak prize pack stocked with lunch-ready office gear and swag.
About BrightFarmsBrightFarms is a leader in the indoor farming industry, transforming how produce is grown and delivered with its expanding network of high-tech, high-efficiency hydroponic farms. Acquired by Cox Enterprises in 2021, BrightFarms operates hydroponic greenhouse farms in the communities it serves, enabling it to eliminate transportation time, distance, and complexity from the food supply chain. BrightFarms' growing methods, a model for the future of scalable, local farming, uses less land and water on a per yield basis than traditional field-grown agriculture. BrightFarms' fresh lettuce options, from classic greens to crunchy mixes and salad kits, are available in more than 5,500 retail stores across the Central, Eastern, and Southwest regions of the United States. To learn more about BrightFarms and find a store near you, visit www.brightfarms.com.
Media ContactPower Digital Marketingbrightfarms@powerdigital.com
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