LightInTheBox Reports Second Quarter 2025 Financial Results

Delivers Record Fifth Consecutive Profitable Quarter

LightInTheBox Holding Co., Ltd. (NYSE: LITB) (“LightInTheBox” or the “Company”), a global specialty retailer, today announced its unaudited financial results for the secondquarter ended June30, 2025. The Company accelerated its transformation into a design-driven, direct-to-consumer (DTC) apparel retailerwith proprietary brands,to improvemargins and achieve sustained profitability. By evolving its legacy e-commerce operations from commodity-driven to bespoke, consumer-resonant offerings, LightInTheBox has stabilized its core business, moderated revenue declines, and positioned itself for renewed growth in early 2026, mirroring the scalable success of leading DTC apparel models.

SecondQuarter 2025 Financial Highlights:

— Total Revenueswere $58.9million, a 15% decrease year over year, compared to a 34% decline in the first quarterof 2025, reflecting stabilization in the legacy business and a deliberate focus on margin preservation over market share in a competitive market.

— Gross Profitwas $38.8million, compared with $43.3million in the same quarter last year.

— Gross Marginimproved to 65.9% from 62.4% in the same quarter last year, driven by higher-margin proprietary product linesand bespoke legacy offerings like print-on-demand apparel.

— Operating Expensesdecreasedby 14% year over year to $36.9million, mainly attributable to reduced revenue alongsideeffective cost management and operational efficiency enhancements.

— Fulfillment Expensesdecreased by 13% year over year to $4.4million.

— Selling and Marketing Expensesdecreasedby 12% year over year to $27.8million, while conversion rates improved with efficient marketing of new product lines despite the industry-wide increase in traffic costs.

— General and Administrative Expenses decreased by 24% year over year to $4.9million, of whichResearch and Development expenses were $2.6million, underscoring the Company's commitment to innovation and product differentiation.

— Net Incomereached $2.0million, compared with $0.6million in the same quarter last year, marking record profit since the second quarter of 2024 and sustained profitability amidst industry challenges.

— Adjusted EBITDAwas $2.3million, compared with $1.2million in the same quarter last year.

First Half 2025 Financial Highlights

— Total Revenueswere $105.9million, a 25% decrease year over year, primarily due tothe Company's pivot tomargin preservation in ahighly competitive e-commerce environment, with declines moderating significantly from the first quarter of 2025 to the second quarter of 2025.

— Gross Profitwas $69.4million, compared with $84.7million in the same period last year.

— Gross Marginimproved to 65.6% from 60.3% in 2024, driven by the successful introduction of higher-margin proprietary product lines.

— Operating Expensesdecreased by 23% year over year to $67.4million, mainly attributableto reduced revenue and enhanced cost management.

— Fulfillment Expensesdecreased by 24% year over year to $8.2million.

— Selling and Marketing Expensesdecreasedby 23% year over year to $49.7million, with improvedconversion ratesfromefficient marketing of new product lines.

— General and Administrative Expenses decreased by 28% year over year to $9.8million, of whichResearch and Development expenses were $5.2million, reinforcing focus on product innovation.

— Net Incomereached $2.1million, compared with a loss of $3.2million in2024, showcasing remarkableprofitability turnaround.

— Adjusted EBITDAwas$3.0million, compared with a loss of $1.9million in the same period last year.

“In 2024, we transformed LightInTheBox from a traditional e-commerce platform into a leading DTC apparel retailer, and our Q2 2025 results- marking five consecutive profitable quarters with a net income of $2.0 million, up from $0.6 million in Q2 2024 – demonstrate the power of this pivot,” said Jian He, CEO of LightInTheBox. “Faced with fierce competition,we considered exiting our legacy e-commerce business but instead repositionedit as anagile, profitable operation. By shifting from low-margin commodities to bespoke, consumer-resonant products like print-on-demand apparel, we've boosted average selling prices and margins, creating a resilient core that complements our DTC growth. Our proprietary brands, led by Ador.com, deliver designer-quality apparel at prices significantly lower thancompetitors'. Our design studios in Campbell, California, and China integrate real-time customer feedback to drive higher repurchase rates and retail partnership invitations.”

“Our emerging women's golf apparel brand taps into an affluent, growing demographic, blending style and functionality to capture a high-potential market, while additional proprietary lines are expanding our portfolio,” Mr. He continued. “These DTC initiatives, mirroring the success of leading apparel brands, are our growth engine. The stabilization of our legacy business, with Q2 revenue declines moderating to 15% from Q1's 34%, signals a turning point. We expect to return to overall revenue growth in early 2026 as we scale distribution channels, enhance brand awareness, and deepen customer loyalty.”

“We are confident that our strategic transformation positions LightInTheBox to unlock scalable growth, creating lasting value for shareholders in a dynamic market,” Mr. He concluded.

Share Repurchase Program

On March 31, 2025, the Company's board of directors authorized a share repurchase program under which the Company may repurchase up to $0.7 million of its ordinary shares in the form of ADSs no later than June 30, 2025. The Company has since extended the share repurchase program through December 31, 2025. As of September 5, 2025, the Company has repurchased 174,999 ADSs with a total aggregate value of approximately $0.3 million.

About LightInTheBox Holding Co., Ltd.:

LightInTheBox isaglobal specialty retail company, providing a diverse range of affordable lifestyle products directly to consumers worldwide since 2007. In 2024, the Company shifted its focus to apparel designand launched its first proprietary brand, Ador.com, to meet the growing global demand for accessible higher-end fashion. Ador.com specializes in designer-quality clothing for women aged 35-55 at competitive pricesandoperates design studios and sample shops in both the U.S. and China, including a boutique and design studio in Campbell, California.Additionally, LightInTheBox offers a comprehensive suite of services to e-commerce companies, including advertising, supply chain management, payment processing, order fulfillment, and shipping and delivery solutions.

For more information, please visit https://ir.ador.com.

Non-GAAP Financial Measure

In evaluating the business, the Company considers and uses a non-GAAP measure, Adjusted EBITDA, as a supplemental measure to review and assess operating performance. The presentation of this non-GAAP financial measure is not intended to be considered in isolation or as a substitute for the financial information prepared and presented in accordance with accounting principles generally accepted in the United States of America (“U.S. GAAP”). The Company's non-GAAP financial measure excludes share-based compensation expenses, depreciation and amortization expenses, interest income, interest expenses and income tax expense.

The Company presents this non-GAAP financial measure because it is used by management to evaluate operating performance and formulate business plans. The Company believes that the non-GAAP financial measure helps identify underlying trends in its business. The Company also believes that the non-GAAP financial measure could provide further information about the Company's results of operations and enhance the overall understanding of the Company's past performance and future prospects.

The non-GAAP financial measure is not defined under U.S. GAAP and is not presented in accordance with U.S. GAAP. The non-GAAP financial measure has limitations as an analytical tool. The Company's non-GAAP financial measure does not reflect all items of income and expenses that affect the Company's operations and does not represent the residual cash flow available for discretionary expenditures. Further, the non-GAAP measure may differ from the non-GAAP information used by other companies, including peer companies, and therefore their comparability may be limited. The Company compensates for the limitations by reconciling the non-GAAP financial measure to the nearest U.S. GAAP performance measure, all of which should be considered when evaluating performance. The Company encourages you to review the Company's financial information in its entirety and not rely on a single financial measure.

For more information on the non-GAAP financial measure, please see the table captioned “Unaudited Reconciliations of GAAP and Non-GAAP Results” set forth at the end of this press release.

Safe Harbor Statement:

This press release contains forward-looking statements that involve risks and uncertainties. These statements are made under the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as “will,” “expects,” “anticipates,” “future,” “intends,” “plans,” “believes,” “estimates,” “potential,” “continue,” “ongoing,” “targets” and similar statements. Among other things, statements that are not historical facts, including statements about LightInTheBox's beliefs and expectations, the business outlook and quotations from management in this announcement, as well as LightInTheBox's strategic and operational plans, are or contain forward-looking statements.

LightInTheBox may also make written or oral forward-looking statements in its periodic reports to the U.S. Securities and Exchange Commission (the “SEC”), in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: LightInTheBox's goals and strategies; LightInTheBox's future business development, results of operations and financial condition; the expected growth of the global online retail market; LightInTheBox's ability to attract customers and further enhance customer experience and product offerings; LightInTheBox's ability to strengthen its supply chain efficiency and optimize its logistics network; LightInTheBox's expectations regarding demand for and market acceptance of its products; competition; fluctuations in general economic and business conditions; changes in tariffs and trade policies; and assumptions underlying or related to any of the foregoing. Further information regarding these and other risks is included in LightInTheBox's filings with the SEC. All information provided in this press release and in the attachments is as of the date of this press release, and LightInTheBox does not undertake any obligation to update any forward-looking statement, except as required under applicable law.

Investor Relations Contact Investor Relations LightInTheBox Holding Co., Ltd. Email: ir@ador.com

LightInTheBoxHolding Co.,Ltd.Unaudited Condensed Consolidated Balance Sheets(U.S. dollars in thousands, or otherwise noted) As of December 31, As of June 30, 2024 2025ASSETSCurrent AssetsCash and cash equivalents 17,945 18,474Restricted cash 1,800 1,858Accounts receivable, net of allowance for credit losses 976 1,045Inventories 3,641 4,471Prepayments and other current assets 2,610 2,111Total current assets 26,972 27,959Property and equipment, net 2,185 1,718Intangible assets, net 2,745 2,463Goodwill 26,663 27,155Operating lease right-of-use assets 9,930 8,112Long-term rental deposits 806 432Long-term investments 73 78TOTAL ASSETS 69,374 67,917LIABILITIES AND STOCKHOLDERS' DEFICITCurrent LiabilitiesShort-term borrowings 685 698Accounts payable 10,378 8,451Advance from customers 8,357 10,375Operating lease liabilities 4,047 4,128Accrued expenses and other current liabilities 54,091 51,776Total current liabilities 77,558 75,428Operating lease liabilities 4,780 2,754Deferred tax liabilities 101 108Unrecognized tax benefits 107 -TOTAL LIABILITIES 82,546 78,290STOCKHOLDERS' DEFICITOrdinary shares 17 17Additional paid-in capital 282,766 280,641Treasury shares (30,880) (28,875)Statutory reserves 390 390Accumulated other comprehensive loss (3,265) (2,481)Accumulated deficit (262,200) (260,065)TOTAL STOCKHOLDERS' DEFICIT (13,172) (10,373)TOTAL LIABILITIES AND STOCKHOLDERS' DEFICIT 69,374 67,917LightInTheBoxHolding Co.,Ltd.Unaudited Condensed Consolidated Statements of Operations(U.S. dollars in thousands, except per share data, or otherwise noted) Three MonthsEnded Six Months Ended June 30, June 30, 2024 2025 2024 2025RevenuesProduct sales 67,152 56,671 134,983 101,471Services and others 2,210 2,211 5,548 4,429Total revenues 69,362 58,882 140,531 105,900Cost of revenuesProduct sales (25,513) (19,635) (54,583) (35,484)Services and others (559) (445) (1,209) (967)Total Cost of revenues (26,072) (20,080) (55,792) (36,451)Gross profit 43,290 38,802 84,739 69,449Operating expensesFulfillment (5,010) (4,355) (10,756) (8,225)Selling and marketing (31,527) (27,849) (64,268) (49,745)General and administrative (6,411) (4,857) (13,670) (9,819)Other operating income, net 277 163 563 367Total operating expenses (42,671) (36,898) (88,131) (67,422)Income / (loss) from operations 619 1,904 (3,392) 2,027Interest income 14 3 84 5Interest expense – (5) – (9)Other (expense) / income, net (9) 12 102 5Total other income 5 10 186 1Income / (loss) before income taxes 624 1,914 (3,206) 2,028Income tax (expense) / benefit (1) 107 (1) 107Net income / (loss) 623 2,021 (3,207) 2,135Net income / (loss) attributable to 623 2,021 (3,207) 2,135LightInTheBox Holding Co.,Ltd.Weighted average numbers of shares used incalculating net income / (loss) per ordinaryshare-Basic 220,684,859 219,963,072 221,640,704 220,320,143-Diluted 221,451,741 220,156,552 221,640,704 220,567,883Net income / (loss) per ordinary share-Basic 0.00 0.01 (0.01) 0.01-Diluted 0.00 0.01 (0.01) 0.01Net income / (loss)per ADS (12 ordinaryshares equal to 1 ADS)-Basic 0.03 0.11 (0.17) 0.12-Diluted 0.03 0.11 (0.17) 0.12LightInTheBoxHolding Co., Ltd.UnauditedReconciliationsof GAAP and Non-GAAP Results(U.S. dollars in thousands, or otherwise noted) Three MonthsEnded Six Months Ended June 30, June 30, 2024 2025 2024 2025Net income / (loss) 623 2,021 (3,207) 2,135Less: Interest income 14 3 84 5Interest expense – (5) – (9)Income tax (expense) / benefit (1) 107 (1) 107Depreciation and amortization (521) (426) (1,147) (866)EBITDA 1,131 2,342 (2,143) 2,898Less: Share-based compensation (52) (1) (276) (87)Adjusted EBITDA* 1,183 2,343 (1,867) 2,985* Adjusted EBITDA represents net income / (loss)before share-based compensation expense, interest income, interestexpense, income tax (expense)/ benefit and depreciation and amortization expenses.

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SOURCE LightInTheBox Holding Co., Ltd.

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