New dual-action serum exclusively debuts at Walmart, a breakthrough in accessible luxury skincare
L'Oréal Paris proudly unveils its latest innovation in age-defying skincare: Age Perfect Serum Le Duo, available exclusively at Walmart in September. As the newest addition to the brand's celebrated Age Perfect franchise, this 2-in-1 serum blends cutting-edge science with luxury-grade ingredients and innovative packaging.
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Meticulously crafted with sleek, gold finishes, Serum Le Duo offers an experience of pure indulgence and raises the bar for luxury serums, without the luxury price tag. This new powerhouse is dermatologist-tested and proven to fight 10 signs of aging – acting on fine lines, firmness, radiance, cell renewal†, tightness, tone evenness, plumpness, hydration, and more. Featuring a powerful formulation of ingredients including Collagen Peptide* to improve firmness and target wrinkles, and Vitamins B3 and C** to re-ignite radiance and skin tone evenness, this serum is as efficacious as it is luxurious. Serum Le Duo delivers visible results*** including:
— Immediately, skin feels smoother and nourished with moisture.
— In 2 weeks, skin looks visibly younger.
— In 8 weeks, wrinkles look reduced and skin looks healthy.
Early consumer feedback reflects its impact, with 91% of users agreeing that Age Perfect Serum Le Duo will become their new go-to, citing their skin looks and feels noticeably softer, firmer, and more luminous.
“We are incredibly excited to introduce Serum Le Duo, a true innovation in skincare that offers consumers an unparalleled experience,” says Laura Branik, President, L'Oréal Paris USA.”Its groundbreaking packaging, ingeniously combining two potent serums in one, is designed to deliver comprehensive anti-aging benefits, targeting 10 signs of aging in just one application. Serum Le Duo is the new standard of luxury for serums. We are thrilled to work withWalmart once again for an early launch of a L'OréalParis product, as their reach and commitment to making cutting-edge products accessible to consumers makethem the perfect partner.”
Age Perfect Serum Le Duo is available now at Walmart stores nationwide and on Walmart.com.
For media inquiries or product information, please contact:lorealparis@abmc-us.com
AboutL'Oréal ParisUSAThe L'Oréal Paris division of L'OréalUSA, Inc. is a total beauty care brand dedicated to empowering women by offering luxurious and innovative products and services available in the mass market. The brand's signature tagline, “Because I'm Worth It,” was born inthe United Statesin 1973 to celebrate the beauty and intrinsic self-worth of women, and for more than 100 years, L'Oréal Paris has been providing women around the world with products in four major beauty categories: hair color, haircare, skincare and cosmetics. With L'Oréal's invention of hair color in 1909, the brand continues to serve as a leading innovator of hair products across color, care, and styling with brands such as Superior Preference, Féria, Colorista, Elvive, the Ever Collection, and Elnett Satin Hairspray. L'Oréal Paris provides scientifically-advanced skincare products that are tested to address individual skin concerns through its renowned brands Revitalift, Pure-Sugar, Pure-Clay, Age Perfect, and Sublime Bronze. L'Oréal Paris' iconic cosmetics include best-seller Voluminous Lash Paradise, as well as the Infallible, True Match, Colour Riche, Voluminous, and Visible Lift collections. For more information about L'Oréal Paris and to receive personalized advice, expert tips, and exclusive content, pleasewww.LOrealParisUSA.comor follow on Instagram (@LOrealParis), X(@LOrealParisUSA), Facebook (@LOrealParisUSA) TikTok(@LOrealParisUSA) and Pinterest (@LOrealParisUSA).
†Based on skin cell exfoliation.*Biosynthetic peptide complex.**Stabilized form.***Based on consumer results.
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SOURCE L'Oreal Paris USA
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