Wingstop (NASDAQ: WING)is taking game day to the next level with its latestWingstop Drop: SmokyChipotle Rub*, the newestLTO flavor. Starting today, Sept. 3 – just in time for kickoff – fans can lock in bold flavor, when ordering their game day wings.
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Inspired by the classic smoky BBQ taste with a kick of fire-roasted peppers, SmokyChipotle Rub packs a punch. With hints of honey and paprika, the craveable dry rub hits on wings for both sweet and savory fans.
“Football is here, and so isWingstop, ready to satisfy all gameday cravings,” said Mark Christenson, Wingstop's Chief Revenue Officer. “Just in time for the first full weekend of football, our new Smoky Chipotle Rub brings bold, distinctive flavor for a guaranteed win …. because gameday isn't complete without Wingstop.”
RookieQB and OG Wingstop fan Cam Ward got a first taste of the flavor ahead of his regular season debut this week saying, “That's the play right there. You know Lemon Pepper is my can't beat, but Smoky Chipotle Rub … that's major.”
Fans can try SmokyChipotle Rub starting today, Sept. 3 – available for a limited time. For this Thursday's game, Wingstop is giving fans a taste for free, offering five boneless wings* with code FREEWINGS on any $25+ order at Wingstop.com or in the Wingstop app.
*SeeWingstop.com/Offers for full details.
AboutWingstopFounded in 1994 and headquartered in Dallas, TX, Wingstop Inc. (NASDAQ: WING) operates and franchises more than 2,800 restaurants worldwide – with 98% of the total restaurant count owned by brand partners. Dedicated to Serving the World Flavor, the Flavor Experts offer cooked-to-order and hand sauced-and-tossed classic and boneless wings, tenders and chicken sandwiches, in fans' choice of 12 bold, distinctive flavors, with signature sides and iconic housemade ranch and bleu cheese dips. With approximately $5 billion in system-wide sales in fiscal 2024, 21 consecutive years of same-store sales growth and a vision to become a Top 10 Global Restaurant Brand, Wingstop was recently named the Official Chicken Partner of the NBA. Learn more at wingstop.com or follow @Wingstop on TikTok, Instagram, X and Facebook.
Media ContactMaddie Luporimedia@wingstop.com
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SOURCE Wingstop Restaurants Inc.
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