Groundbreaking technology brings transparency and science to cabin air filter maintenance
Premium Guard Inc. (PGI), an automotive manufacturer and supplier, announced today that its patent-pending ViAQ™ (Vehicle Interior Air Quality, pronounced “VAQ”) Diagnostic Tool has been named a winner of the 2025 MOTOR Top 20 Awards, honoring innovation and excellence in the automotive aftermarket.
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Over the past two decades, cabin air filters have become a staple in nearly every modern vehicle, protecting drivers and passengers from dust, pollen, and harmful particulates. Yet despite their importance, there has never been a methodical, reliable, and scientific way to measure a filter's actual performance in use. Until now, replacement decisions have relied largely on mileage estimates or visual inspection-methods that often fail to detect embedded fine particles that the naked eye cannot see.
ViAQ changes that. It is the first and only diagnostic technology designed to evaluate cabin air filter performance by analyzing the air inside the vehicle. Intended for both professional technicians and retail associates, ViAQ provides a non-invasive, fast, and highly reliable assessment of particulate levels, filter effectiveness, and remaining service life-without ever having to remove or inspect the filter itself. By eliminating guesswork, ViAQ empowers drivers to make informed replacement decisions based on clear, measurable data rather than visual assumptions.
“Being recognized by MOTOR as a Top 20 Award winner is a tremendous honor,” said Anan Bishara, CEO and Founder of Premium Guard Inc. “ViAQ represents a new era of transparency and credibility in vehicle maintenance. For the first time, service providers and consumers alike can rely on measurable data to protect in-vehicle air quality and safeguard drivers and passengers' health.”
PGI is currently finalizing pilot programs with select retail and service partners. Broader availability of ViAQ is expected in early 2026, with integration across both DIFM (Do-It-for-Me) service providers and DIY retail channels. This rollout will ensure that ViAQ is accessible to consumers wherever they maintain their vehicles.
By bringing science, credibility, and confidence to cabin air filter maintenance, ViAQ underscores PGI's mission to set new benchmarks for innovation in the filtration industry.
To learn more about the MOTOR Top 20 Awards and view all the 2025 winners, visit: https://www.motor.com/motor-gps/top-20-awards/motor-top-20-awards-winners/.
About Premium Guard Inc.Premium Guard Inc. (PGI) specializes in designing, manufacturing, and distributing products for automotive, diesel, powersport, and specialty filter markets. Headquartered inMemphis, Tennesseewith close to 1.5 million square foot distribution centers inNorth America, PGI provides customers with industry-leading service, complete filtration solutions, and best-in-class-quality products.
Media Contact: press@premiumguard.com
About MOTORMOTOR Information Systems, a Hearst Company, is one of the world's premier suppliers of automotive data and since 1903, has provided accurate, thorough and timely information. For more information, visitmotor.com.
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SOURCE Premium Guard Inc.
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