Yulu Celebrates 10 Years as a Certified B Corporation, Championing Impact-Driven Communications

Yulu Celebrates 10 Years as a Certified B Corporation, Championing Impact-Driven Communications

GlobeNewswire

August 27, 2025

Vancouver, BC, Aug. 27, 2025 (GLOBE NEWSWIRE) — Yulu Impact Communications, a leader in purpose-driven public relations and impact strategy, is proud to be celebrating its tenth year as a Certified B Corporation(TM) communications agency. For a decade, Yulu has been part of a global movement of companies using business as a force for good – meeting the highest standards of verified social and environmental performance, accountability, and governance.

When Yulu first earned its B Corp(TM) Certification in 2015, it was an early adopter within communications agencies. Flash forward to 2025, and dozens of PR and communications firms have joined the community, aligning their business models with triple-bottom-line priorities. Today, Yulu continues to lead by example, leveraging communications not only to amplify the good work of its clients but also to accelerate positive social and environmental change within every strategy it builds.

“Achieving B Corp certification wasn't the final goal for Yulu – it was the starting point,” said Melissa Orozco, Founder & CEO of Yulu Impact Communications. “Ten years on, we're proud of how far we've come, and even more energized by what's ahead. This milestone reminds us that communications has the power to shift culture, drive accountability, and mobilize communities around the world's most urgent challenges.”

Since becoming B Corp certified, Yulu has been recognized with multiple Best for the World honors from B Lab(TM), including accolades in both the Workers and Changemaker categories. The agency has also been consistently celebrated by the communications industry: named CSR Agency of the Year by PR Daily (2017-2018), awarded Ragan's CSR & Diversity Award (2022), and honored with Best CSR Initiative by PR Daily (2019). Beyond CSR recognition, Yulu was named one of the Top 150 Impact Companies by Real Leaders (2021), reinforcing its position as a global leader in impact-driven communications.

More Than a Decade of Impact

Client Impact: Over the past decade, Yulu has partnered with some of the world's leading purpose-driven brands, nonprofits, and innovators to design communications strategies that accelerate progress on climate action, social equity, and community well-being – including impactful communications strategies for Audible, Carbon Engineering, The Body Shop, Red Bull, and UNICEF.
Industry Stewardship: Yulu has helped shape the global conversation around impact communications as the founding agency behind the Impact Communications Institute, a registered 501(c)3 nonprofit on a mission to use the tools of communications to drive positive systemic change.
Internal Practices: Yulu has continually raised the bar on workplace culture, environmental practices, and equity commitments, earning recognition as one of Canada's Top Small & Medium Employers and BC's Top Employers for the last three years.
Further Commitments: In 2020, Yulu became a Registered Benefit Corporation, embedding purpose into its legal DNA. In 2020, Yulu became a carbon neutral company, committing to support 2030 Net Zero goals. And in 2023, Yulu became a Certified Women-Owned Communications Agency (WeConnect International), championing equity and representation in business.

Looking Ahead
As Yulu marks this milestone, the agency is reaffirming its commitment to using communications as a catalyst for systemic change. This includes deepening work with climate innovators, scaling campaigns that advance the United Nations Sustainable Development Goals (SDGs), and mentoring the next generation of purpose-driven communicators.

About Yulu Impact Communications
Yulu Impact Communications is an international social impact communications and sustainability PR agency, headquartered in Vancouver BC, with a satellite office for New York public relations. Yulu has been a B Corp(TM) PR firm since 2015 and is an Impact Communications agency dedicated to championing social innovation by sharing stories that matter. Yulu has been ranked among the top PR agencies for CSR and is the driving force behind Impact Communications: a communications discipline, practice, and professional service aimed at using communications strategies, messaging, campaigns, and storytelling to influence positive social and environmental impact.

Media Contact:
Jenna Kuchinsky
Director of Operations
Yulu Impact Communications
hello@yulupr.com | www.yulupr.com