B. Well Massage Therapy partners with Council on Aging to eliminate barriers for Oceana County's aging population
B. Well Massage Therapy today launched a pioneering mobile pain management program that brings therapeutic massage directly to senior centers across Oceana County, where 23.1% of residents are 65 or older and many lack transportation to healthcare services.
Licensed massage therapist Briana Cruz, LMT, owner of B. Well Massage Therapy, has partnered with the Oceana County Council on Aging (OCCA) to offer on-site therapeutic massage clinics at OCCA locations, with participants receiving discounted community rates and transportation assistance.
The initiative addresses a critical gap in Oceana County, where the population density of just 49.5 people per square mile means many seniors drive 20+ miles for basic healthcare. The program eliminates these barriers by bringing therapeutic services directly to senior center locations.
“Distance and tight budgets shouldn't keep anyone from pain relief that helps them stay independent,” said Cruz. “When we bring care directly to seniors with affordable rates, 'I can't get there' becomes 'I feel better already.' We're seeing remarkable improvements in mobility and quality of life.”
The program combines therapeutic massage, myofascial release, and assisted stretching with take-home exercises designed to maintain results between sessions. Early participants report significant improvements: one 72-year-old Hart resident noted she can now “climb stairs without gripping the rail for dear life” after just two sessions.
Program Features:
— On-site clinics at OCCA centers on scheduled dates
— Discounted community rates for qualifying seniors
— Transportation coordination through OCCA
— Personalized mobility assessments
— Simple self-care instruction for between visits
Michigan ranks among the worst states for healthcare access in rural areas, with chronic pain affecting 50% of adults over 65. Non-pharmaceutical interventions like therapeutic massage have shown to reduce pain medication dependence by up to 40% in older adults, according to recent studies.
How to Participate:
— OCCA clinic registration: Contact Oceana County Council on Aging at (231) 873-4461
— Private studio sessions: Book at bwellmassage.noterro.com
About B. Well Massage Therapy B. Well Massage Therapy, located at 601 E. Main St. inside Lakeside Comprehensive Rehab, provides evidence-based therapeutic massage for pain management, mobility improvement, and wellness. Owner Briana Cruz specializes in geriatric massage therapy and chronic pain management.
Media Contact: Briana Cruz, LMT, 231-726-0467,400312@email4pr.com
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SOURCE B. Well Massage Therapy
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