Innovative underwear, socks and loungewear company uses Centric PLM to foster growth
Centric Software® is pleased to announce that Pair of Thieves has selected Centric PLM™ to drive speed to market and innovation. Centric Software provides the most innovative enterprise solutions to plan, design, develop, source, comply, buy, make, price, allocate, assort, market, sell and replenish fashion, luxury, footwear, outdoor, home, cosmetics & personal care products as well as multi-category retail, to achieve strategic and operational digital transformation goals.
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Pair of Thieves, based in Culver City, CA was founded in 2012 with the mission of revolutionizing the men's underwear industry. Frustrated by the lack of stylish and comfortable options available, they set out to create a brand that would redefine what it means to wear great underwear. Drawing inspiration from their own experiences and lifestyles, they launched their first collection featuring bold designs, trend-right colors and premium fabrics. The company later expanded to socks, undershirts and loungewear.
Autumn Rockhill, Senior Product Development Manager at Pair of Thieves, describes the challenges that led the company to seek out a PLM solution. “As our company has grown over the years, our tracking and technical systems needed to grow with us. We were looking to centralize all of our information as well as make distribution across our various vendors painless and quick.”
The existing systems they had in place were mostly stand-alone. “Our systems didn't speak to each other,” says Rockhill. “Whenever we made an update to a style, we would have to make that update everywhere. We were constantly going back to touch file after file. It was inefficient, with lots of valuable time lost.”
The company evaluated several companies, but ultimately, Centric Software is the best-in-class solution. Rockhill notes, “Out of all of the options, Centric PLM delivered everything we were looking for and more.”
The new PLM solution dropped right into place in Pair of Thieves' existing workflows and with tools that the design team uses every day. “Centric PLM's ability to auto open our current files in Adobe Illustrator™linking into PLM, maintains seamless integration of a new system against current processes. It ensures there is no stop in the flow of our team's processes while transitioning systems,” says Rockhill.
Silos between departments were apparent as well. Rockhill states, “Already, we've seen an improvement in the distribution of information. The collaboration between teams while setting up our smart systems and formulas has led to great conversations around cross functional needs, ensuring that the information our partners need is easily accessible.”
Another area where Centric PLM boosted working relationships is with external entities. “The vendor portal encourages better collaboration with our suppliers,” says Rockhill.
She sums up, “The technology Centric PLM provides ensures easy communication and sharing of documents and information. Having all the files linked together, gives our team back valuable time to focus on development to continuously deliver great product season after season, while accelerating time to market and maintaining brand consistency.”
Fabrice Canonge, President of Centric Software says, “The team at Pair of Thieves are responsive, creative and enthusiastic. Centric PLM will further enhance their commitment to innovation and continue to foster the growth they are experiencing through improved efficiency as they expand the brand.”
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Pair of Thieves (pairofthieves.com)
California-based brand redefining men's basics with a focus on comfort, style and performance. Founded in 2012, the company quickly gained a loyal following for its high-quality underwear, socks and loungewear, blending premium fabrics with eye-catching designs. Known for its irreverent personality and innovative approach, Pair of Thieves continues to disrupt the basics category while staying true to its mission: making everyday essentials anything but basic.
Centric Software®(www.centricsoftware.com)
From its headquarters in Silicon Valley, Centric Software provides an innovative and AI-enabled product concept-to-commercialization platform for retailers, brands and manufacturers of all sizes. As experts in fashion, luxury, footwear, outdoor, home, cosmetics & personal care as well as multi-category retail, Centric Software delivers best-of-breed solutionsto plan, design, develop, source, comply, buy, make, price, allocate, market, sell and replenish products.
— Centric PLM™, the leading PLM solution for fashion, outdoor, footwear and private label, optimizes product execution from ideation to development, sourcing and manufacture, realizing up to 50% improvement in productivity and a 60% decrease in time to market.
— Centric Planning™ is an innovative, cloud-native, AI solution delivering end-to-end planning capabilities to maximize retail and wholesale business performance, including SKU optimization, resulting in an up to 110% increase in margins.
— Centric Pricing & Inventory™ leverages AI to drive margins and boost revenues by up to 18% via price and inventory optimization from pre-season to in-season to season completion.
— Centric Market Intelligence™ is an AI-driven platform delivering insights into consumer trends, competitor offers and pricing to boost competitivity and get closer to the consumer, with an up to 12% increase in average initial price point.
— Centric Visual Boards™ pivot actionable data in a visual-first orientation to ensure robust, consumer-right assortments and product offers, dramatically decreasing assortment development cycle time.
— Centric PXM™, AI-powered product experience management (PXM) encompasses PIM, DAM, content syndication and digital shelf analytics (DSA) to optimize the product commercialization lifecycle resulting in a transformed brand experience. Increase sales channels, boost sell through and drive margins.
Centric Software's market-driven solutions have the highest user adoption rate, customer satisfaction rate and fastest time to value in the industry.Centric Software has received multiple industry awards and recognition, appearing regularly in world-leading analyst reports and research.
Centric Software is a subsidiary of Dassault Systèmes (Euronext Paris: #13065, DSY.PA), the world leader in 3D design software, 3D digital mock-up and PLM solutions.
Centric Software is a registered trademark of Centric Software, Inc. in the US and other countries. Centric PLM, Centric Planning, Centric Pricing & Inventory, Centric Market Intelligence, Centric Visual Boards and Centric PXM are trademarks of Centric Software, Inc. All third-party trademarks are trademarks of their respective owners.
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