VASA's proprietary strength training program to launch in six more Colorado clubs in 2025, with broader national rollout in 2026
VASA Fitness, one of the nation's leading high-value, low-price fitness club operators, is rapidly expanding its signature strength-training program, STUDIO LFT. By the end of 2025, STUDIO LFT will be available in 11 Colorado clubs, with six existing locations adding the specialized studio. Five new VASA clubs opening through December in Nebraska, Illinois, and Indiana will also feature STUDIO LFT.
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Looking ahead, all new VASA clubs opening in 2026 will include STUDIO LFT as a core amenity, with plans to retrofit additional existing locations in key markets throughout the year. This expansion reflects VASA's continued investment in strength, performance, and recovery offerings-and reinforces the rising demand for immersive, coach-led training experiences.
Since its launch in January 2025, STUDIO LFT has quickly gained traction among members. Over the past six months, VASA coaches have led more than 3,000 small-group classes across four pilot clubs, with an average of 12 to 16 participants per class-nearing the class cap of 16. Demand has surged, with over 1,500 of those sessions waitlisted.
Members consistently report gains in strength, muscle mass, and overall confidence, citing the personalized coaching and structured format as key contributors to their progress.
“I've been doing STUDIO LFT three times a week for the past 12 weeks, and I've never felt better,” shared one member. “My bench press max went from 185 to 205 pounds, and I've increased my deadlift from 275 to 315 pounds. I haven't lifted this heavy or felt this strong since college. The format, coaching, and accountability have helped me push myself further than I thought possible.”
STUDIO LFT is VASA's science-backed strength-training format designed for members of all fitness levels. Each small-group session focuses on safe, foundational, and advanced lifts, combining expert guidance with evidence-based programming to drive real, measurable results. Whether members are lifting for the first time or training for performance, STUDIO LFT meets them where they are-and helps them get stronger, week after week.
“Strength training isn't a trend-it's essential for long-term health, resilience, and self-confidence,” said Rich Nelsen, CEO of VASA Fitness. “We developed STUDIO LFT to bring a high-impact, science-backed strength-training experience to the average gym-goer. By combining expert coaching, progressive programming, and a motivating community environment, we're making strength accessible to everyone-and the response has been incredible. We're proud to expand this offering across our footprint and make it a cornerstone of the VASA experience.”
STUDIO LFT is part of VASA's boutique-style STUDIO lineup, designed to support total-body health and performance. It sits alongside STUDIO RED, a high-intensity interval training (HIIT) experience that features Myzone heart-rate tracking, expert coaching, and performance-driven programming; and STUDIO FLOW, an infrared yoga class that promotes mobility, recovery, and mindfulness with Far infrared panels above every mat.
Learn more atwww.vasafitness.com or visit a VASA location to try STUDIO LFT for yourself.
About VASA Fitness:VASA Fitness is a high-value, low-price operator of fitness clubs and is among one of the top 20 largest health club operators in the country. VASA's mission is to uplift everyone through fun, innovative, and affordable fitness. VASA offers its members in 61 operating locations an incredible value proposition with large, full-service clubs for as low as $14.99 a month. VASA offers top-of-the-line equipment, exercise machines, free weights, and a wide variety of group fitness classes, including STUDIO RED (HIIT) and STUDIO FLOW infrared yoga, and many other amenities to help members customize their personal fitness plans. Certified as a Great Place to Work® for three years in a row, VASA headquarters are in Greenwood Village, Colorado, with 61 locations across Colorado, Utah, Oklahoma, Arizona, Illinois, Indiana, Wisconsin, and Nebraska. For more information about VASA Fitness, visit www.vasafitness.com.
Media Contact:Alexis McDowel for VASA Fitnesspress@vasafitness.com
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SOURCE VASA Fitness
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