Wellborn + Wright, a provider of fine architectural finishes in America's most sought-after homes, is proud to debut its newly reimagined brand and signature concierge customization model inside the 2025 Southern Living Idea House-where the company is recognized as a Contributing Sponsor in the September issue of the magazine.
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Located in Charlottesville, Virginia, this year's Idea House celebrates timeless design and regional craftsmanship. Wellborn + Wright's heirloom-quality finishes-including architectural timber, steel, and wood elements-appear throughout the home, showcasing the brand's dedication to precision, materiality, and now, a new level of service.
In this year's project, Wellborn + Wright supplied 5″-6″-7″ Character Grade White Oak-pre-finished with UV Cured Rubio Monocoat in a custom color-for the main house, and 9″ Character Grade White Oak-pre-finished with Loba Water Based-for the studio. In addition to providing these exceptional materials, the team conducted an in-depth tutorial for the Keswick Hall cleaning staff, ensuring the floors will be properly cared for for years to come.
With the launch of its concierge model, Wellborn + Wright is transforming how custom architectural materials are selected, specified, and delivered. The company's new platform offers a seamless, supported path for homeowners, architects, designers, and contractors-reducing friction, lead times, and decision fatigue.
“Selecting timeless architectural materials should be exciting, not overwhelming,” said Founder Sam Sikes. “Our process manages every detail-from procurement and manufacturing to white-glove delivery coordination and installation-eliminating any of the headaches throughout.”
Wellborn + Wright operates appointment-only design studios across the U.S., including their flagship location in Richmond, Virginia. These studios offer a hands-on experience allowing clients to physically experience and compare finish options before final approval-bringing confidence and clarity to the customization process.
The brand's relaunch includes:
— A new digital platform that simplifies quoting, customization, and communication
— A concierge-style design studio model, offering white-glove guidance and support
— Streamlined workflows that move projects forward faster-with more clarity and less back-and-forth
— A refined visual identity that reflects the elegance and precision of the products themselves
Whether specifying materials for a custom home, boutique hotel, or commercial flagship, Wellborn + Wright now offers not just exceptional finishes-but a truly elevated experience.
To explore the new Wellborn + Wright and see their work featured in the 2025 Southern Living Idea House, visitwww.wellbornwright.com/southern-living/2025.
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SOURCE Wellborn + Wright
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